This radio advertisement questionnaire aims to gather consumer information about radio listening habits and preferences in order to create effective radio advertising. Respondents are asked about when and how long they listen to the radio, their reasons for listening or not listening, preferred radio stations, attitudes towards radio advertising, and whether advertising influences their purchasing decisions. The results will help tailor radio ads to the target audience.
1. Radio Advertisement Questionnaire
The purpose of this questionnaire is to gather information on
consumers regarding radio advertising. The results from this
questionnaire will assist me in creating a media product which
follows the consumers needs and therefore reaches to a specific
target audience.
Thank you for taking the time to complete my survey and please
answer every questionnaire in order for me to gain reliable
information.
1. When do you listen to the radio?
the morning
commuting time
at work
during breakfast at work
during breaks at work
during exercise
evening
before bed
2. On average, how many hours do you listen to the radio?
less than 30 minutes
30 minutes - 1
1/2 hours1
1/2 hours - 3 hours
3 - 5 hours
More than 5 hours
2. 3. For respondents who rarely listen to the radio, why is this?
I find it hard to find a radio with music that I like
I don't like music
Too many advertisements
Not enough music is played
I prefer to listen to my personal media player
There is not enough discussion about popular culture or news
Other (please specify)
4. Why do you listen to the radio?
I don't have my own media player with me
I am bored of music
I look for new music
To get news updates
to listen to interviews with local people
to hear about new products or ideas
To listen to presenters
Other (please specify)
5. Which radio stations do you listen to?
BBC Stations
Absolute Radio
Capital fm
Heart
Other (please specify)
6. Do you use radio player apps?
Yes
No
7. What do you think about advertising on the radio?
3. I don't really mind it
I hate advertising
I like to listen what adverts have to offer
8. What type of geographical adverts would you want to hear
more about?
Local businesses
Local attractions
Local events
Local magazines
Local supermarket offers
Local restaurants
Other (please specify)
9. Have you ever ended up buying, or looking at a product or
service due to hearing about it on the radio?
Yes
No
10. What would encourage you to buy or investigate a product
or service due to hearing it on the radio?
If it was short and simple, to the point
If it was relevant to me
If the speaker sounded sophisticated
If it contained enough information
Other (please specify)
