2. How often do you listen to the
radio?
70% of the people answered they listen to the radio sometimes so not
on a daily basis which shows that radio news is listened to quiet
frequently from our target audience.
20% of our survey people said they never listen to the radio so we
want to change this by making the radio more entertaining for
teenagers to listen to so they spend time listening to radio more
often.
3. What is your favourite radio station and
why?
• Most of the people said Capital FM due to the fact it has the latest
music and they enjoy listening to music. This tells us that we must
make our radio station interesting and entertaining by adding the
hottest tunes to keep our target market fascinated.
• Also teenagers are into music, gossip, game shows, quizzes and
competitions which suggest that are not really into listening to radio
that contains hard news as they may get bored.
4. Where do you listen to the radio?
• 60% listen to the radio on their mobile phones this may
be because they have quick and easy access to the
radio and your mobile it compact and portable allowing
them to listen to the radio anywhere.
5. Who Listens To The Radio?
We found out that it was mostly teenage girls that
were interested in the radio as mostly girls
completed the survey which shows males weren’t
too interested.
6. What Keeps You Entertained When
Listening To A Radio Newscast?
Most people said they prefer to listen to music on the
radio rather than actual news because it keeps the
entertained in the car.
Some people also said the prefer to listen to celebrity
gossip (Soft News) on the radio and enjoy the
competitions.
7. What do expect from a newscast
presenter?
A lot of people said they want presenters to have a
clear voice, deliver the news but also be fun,
entertaining, quirky and enthusiastic. Definitely the
perfect qualities for a perfect presenter.
8. How Long Would You Prefer A
Newscast To Last For?
Many people said they would
like it to be 5-10mins. They
want it to be short and sweet
because if it is too long, it
can get boring and lose
focus. If it goes
over, teenagers are very
likely to tune out.
9. If You Do Not Listen To Radio
Why?
One particular person said its
boring as you cannot visualise
anything. This means that as a
radio presenters, it is essential
to be able to create a picture in
the audiences mind so they
don't get bored. Some said
they do not have time to listen
to it, which shows that keeping
the news short and relevant
means audience are able to
keep up with the show.
