1. Task 7:
Introduction
I created a questionnaire to help me plan key elements of my music magazine. I asked a
variation of 10 people, some of whom would be my target audience and also some who
don’t fit the alternative stereotype so I could get a fair set of answers that were not bias.
This also gave me the chance to understand the desires of other people so I could
expand my target audience by producing content that would be strongly appreciated by a
large number of people. After getting results from 10 people, I compiled their answers
into a document and then use that information to compose these graphs. They give me
the opportunity to compare my answers and the what people voted most popularly for.
3. What is your age?
0
3
5
8
10
Under 16 16-25 26-35 36-40
4. WHAT ETHNICITY ARE YOU?
0 1 3 4 5
Other
Asian/Asian British
Black/Black British
White
5. How often do you buy
music magazines?
0
2
3
5
6
8
Once a weekTwice a week Fortnightly Once a monthLess than once a monthNever
6. If applicable, list some music
magazines you read regularly
14%
14%
14%
14%
7%
7%
29%
Kerrang!
Rocksound
NME
Q
Whatever is available
Rap and Hip Hop Publications
Not specified
7. What genre of music do
you listen to?
0
1.75
3.5
5.25
7
8.75
Pop Punk Indie/Alternative Pop Rap Rock Heavy Metal
8. How often do you attend
gigs/festivals?
0
1
2
3
4
5
Regularly Occasionally Rarely Never
9. Do you have a job/
disposable income?
0 1.5 3 4.5 6 7.5
Yes
No
10. What features would you like
to see in a new music
magazine?
1) Free EPs as they allow you to listen to new music instantly.
2) Reviews of music an live events
3) Competitions
4) Gossip so fans are up to date with what’s going on (3)
5) Interviews with artists (2)
6) New Music
7) Tour Information
8) Q and As
11. Would you buy an alternative
music magazine?
70%
30%
Yes No
12. Who would you rather
read an article about?
0 1.75 3.5 5.25 7 8.75
Arctic Monkeys
Little Mix
Slipknot
Eminem
13. Would you buy new music based on
recommendations and reviews?
0
2
4
6
8
10
Yes No
14. Task 7:
ConclusionIn conclusion, I can see that, although it is stereotyped to have a small niche market, alternative
music is growing in popularity and interest and a new magazine in this genre would be widely
accepted as there are not many currently available. I also now have a lot more knowledge with
regards to what features would be enjoyed and from my questionnaire I can conclude that
readers would like to see interviews with bands, something I will prominently incorporate. I also
learnt a lot about my target audience and I found out most of them do not have a job or
disposable income so I will put lots of consideration into the price of my magazine and look into
making it a monthly publication so people do not have to worry about spending money the don't
have on a weekly basis.
