Carlos Condè - Amazon Web Services

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Eurocloud Day 2012: Carlos Condè - Amazon Web Services

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Carlos Condè - Amazon Web Services

  1. 1. AMAZON WEBSERVICESEUROCLOUD DAY
  2. 2. Consumer (Retail) Seller IT Infrastructure Business Business Business
  3. 3. THE TRADITIONAL WAY…
  4. 4. you have to invest in infrastructure
  5. 5. you have to manage infrastructurehttp://eddie.niese.net/20090313/dont-pity-incompetence/
  6. 6. Capacity traditional IT capacity Time Your IT needs USAGE PATTERNS: TRADITIONAL IT
  7. 7. On and Off Fast Growth Unpredictable Predictable peaks peaksUSAGE PATTERNS:TRADITIONAL IT
  8. 8. On and Off WASTE Fast Growth Unpredictable Predictable peaks peaksUSAGE PATTERNS:TRADITIONAL IT
  9. 9. On and Off Poor Fast Growth Service Unpredictable Predictable peaks peaksUSAGE PATTERNS:TRADITIONAL IT
  10. 10. what you really need is… …adjustable capacityhttp://www.flickr.com/photos/purecaffeine/302682456/
  11. 11. Capacity traditional IT capacity Elastic Time CLOUD capacity Your IT needs USAGE PATTERNS: CLOUD COMPUTING with AWS
  12. 12. On and Off Fast Growth Unpredictable Predictable peaks peaksUSAGE PATTERNS:CLOUD COMPUTING with AWS
  13. 13. On and Off Fixed! Fast Growth Unpredictable Predictable peaks peaksUSAGE PATTERNS:CLOUD COMPUTING with AWS
  14. 14. On and Off Fast Growth Fixed! Unpredictable Predictable peaks peaksUSAGE PATTERNS:CLOUD COMPUTING with AWS
  15. 15. SERVICES
  16. 16. AMAZON EC2ELASTIC COMPUTE CLOUD
  17. 17. AMAZON S3SIMPLE STORAGE SERVICE
  18. 18. 99.999999999% DURABILITY
  19. 19. Amazon S3 GrowthTotal Number of Objects Stored in Amazon S3 762 Billion 262 Billion 102 Billion 40 Billion 2.9 Billion 14 Billion Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q4 2011
  20. 20. AMAZON RDSRELATIONAL DATABASE SERVICE
  21. 21. ON DEMANDPAY FOR WHAT YOU USE
  22. 22. NO UP-FRONT EXPENSE On-Premise Amazon Web Services$ Physical Space$ Power$$$ Network Servers Certification $ 0 To get started
  23. 23. NO INVESTMENT NEEDEDNO TERMINATION FEESNO COMMITMENTSCLEAR PRICING MODEL
  24. 24. UNPREDICTABLE PATTERNS
  25. 25. "With AWS, scalability is never a problem, and we have survived — and profited — from massive spikes of up to 5 million additional users a day without any problems…"
  26. 26. PREDICTABLE PATTERNS
  27. 27. Problem: Analyze data as soon as the stock exchange closes, to find mistakes and correct them in time.
  28. 28. 3000 Cores for risk management processes3000 - Number of Cores 300 Cores on weekends300 - Wed Thu Fri Sat Sun Mon Tue
  29. 29. EXTENDYOUR DATACENTER
  30. 30. AMAZON VPCVIRTUAL PRIVATE CLOUD
  31. 31. Provision and attach 1TB of storage in 2 minutes (from the back of an auto-rickshaw in India).10 new Linux servers in2 minutes (while sittingby the pool). Monitoring server resources from an iPhone (in a bar). Source: Autodesk
  32. 32. RUN ENTERPRISE APPLICATIONS
  33. 33. Microsoft Exchange Server, Microsoft SharePoint Server,Microsoft SQL Standard Server, Microsoft SQL EnterpriseServer, Microsoft Lync Server, Microsoft System Centerservers, and Microsoft Dynamics CRM through LicenseMobility Software AssuranceOracle fully supports Oracle E-Business Suite, Oracle’sPeopleSoft Enterprise, Oracle’s Siebel CRM, Oracle FusionMiddleware, Oracle Database, and Oracle Linux on theportion of AWS EC2 which uses Oracle VM.IBM DB2, Informix, Lotus® Forms Turbo, WebSphere®Application Server, WebSphere® sMash, WebSphere PortalServer, Lotus® Web Content Management StandardEdition , InfoSphere Information Server, Lotus Domino®,Lotus Web Content Management Standard Edition®, TivoliMonitoring®SAP® solutions, including SAP® Rapid Deploymentsolutions and SAP® BusinessObjects™ solutions,
  34. 34. Project & Usage as of March 2010 External Cloud Enablement Project Usage AWS Footprint - Started in Jan 2008, 5 FTE - 276 Cloud Appliances 1,100 new SAP systems - Focus: IT Automation on IaaS > 600 SAP employees as direct users 42,086 EC2 Instance Hours from >16 countries 39 TB EBS Storage - SAP Self-service since March 2008 >10,000 SAP systems provisioned 3 TB S3 Storage- Enables unlimited # systems in clouds - Cost Savings based on - Weekly Feature Extensions 1. Less expensive Hardware Hosting 2. IT Process Automation Top 3 Consuming Departments – Avg. Cost Saving Rate: 77% Customer Workshops Customer Trainings Customer Demos 215 SAP Systems 111 SAP Systems 118 SAP Systems $ 15 / SAP system $ 42 / SAP system $ 76 / SAP system 26 hrs / SAP system 82 hrs / SAP system 119 hrs / SAP system Status: Productive Status: Pilot + Ramp up Status: Productive + Ramp upSource: SAP
  35. 35. SECURITY
  36. 36. SAS 70 Type II auditISO 27001 CertificationSarbanes-Oxley SOXHIPAA healthcareFISMA US Federal GovernmentDIACAP MAC III Sensitive IATO
  37. 37. PCI DSSCOMPLIANT
  38. 38. SPEED
  39. 39. SCALE
  40. 40. Every day « we add enoughcapacity to power Amazon.com whenit was in its 5th years of operation as a $2.76 Billon company»
  41. 41. 7 REGIONS20 AVAILABILITY ZONES 29 EDGE LOCATIONS
  42. 42. AWS is a set of infrastructure building blocks
  43. 43. COST EFFECTIVE
  44. 44. INNOVATE
  45. 45. « Want to increase innovation? Lower the cost of failure » Joi Ito
  46. 46. focus on your business
  47. 47. INFRASTRUCTUREIS NO LONGER A BARRIER

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