AWS Boot Camp, OSSF & CloudTW
 Amazon Web Service
    Introduction

         Ernest Chiang
       Technical Director
          Pafers Tech
Special Thanks!
 The followings slides were extracted from
   the publicly available presentation of
    Simone’s presentation for Taiwan.

                   Refer to:
http://www.slideshare.net/AmazonWebServices/aws-
          101-business-seminar-in-taipei
Who is Amazon.com?
Amazon’s Three Businesses



Consumer (Retail)          Seller            IT Infrastructure
    Business              Business               Business

 Tens of millions of    Sell on Amazon         Cloud computing
  active customer           websites           infrastructure for
      accounts                                 hosting web-scale
                          Use Amazon                solutions
  Eight countries:     technology for your
 US, UK, Germany,       own retail website         Hundreds of
   Japan, France,                                 thousands of
Canada, China, Italy   Leverage Amazon’s      registered customers
                       massive fulfillment
                         center network
Amazon’s Cloud Computing
              亞馬遜雲端計算
1) Elastic Capacity 彈性擴容
2) Faster time to market 更短的產品上市時間
3) No initial investment (No Capex)
   無需承擔高額的基礎設施投資 (非資本性支出)
4) Pay as you go, pay for what you use
   根據使用的資源付費
5) Focus on your business   讓您更關注核心業務
1) Elastic Capacity
              彈性擴容

    Scaling up and down in minutes
          No need to provision
Optimize resources based on your needs

     瞬間增大或縮小所需資源
       無需提前付費
   根據您的需求實現資源優化和利用




                                   彈性
Predicting Infrastructure Needs
                              Actual Usage
Compute Power




                                               Customer
                                             Dissatisfaction


                                                        Predicted Usage




                      Waste



                               Time
2) Faster time to market
     更短的產品上市時間

Infrastructure is no longer a barrier
      Easier to test a solution
     Easier to deploy worldwide

IT基礎設施不再是您業務拓展的瓶頸
    更簡易的產品測試方案
    更高效的海外業務拓展




                               非核心技術委外
3) No initial investment (No CapEx)
無需承擔高額的基礎設施投資(非資本性支出)


Cloud Computing doesn't require initial investments
        You pay for it in a different way

   雲端計算並不要求傳統的一次性基礎設施投資
    您將以革命性的付費方式來支付所需服務




                                   折舊、利息資金壓力
4) Pay as you go, pay for what you use
            根據使用的資源付費

                    Example:
 Pay servers "by the hour", only the ones you use
Pay storage "per Gigabyte", only the ones you use

                例如:
              根據使用時間付費
             根據使用的數據量付費




                                   可預測的現金流量
5) Focus on your business
       讓您更關注核心業務

Automation + Better management tools
 Less time is spent on repetitive tasks

  自動化操作以及更簡便的管理工具
   大幅縮短重複性操作的時間




                                   專注本業
AWS goal: flip this equation
                    30%                      70%




 On-Premise        Your            Managing All of the
Infrastructure   Business    “Undifferentiated Heavy Lifting”


     AWS                                           Configuring
 Cloud-Based        More Time to Focus on
                                                   Your Cloud
Infrastructure          Your Business
                                                     Assets

                             70%                       30%
Success stories
  成功案例分析
Customers in 190 Countries
Zynga
Creators of the most popular FB games:
Farmville, Mafia Wars, Cityville, etc.
最受歡迎的 Facebook 遊戲供應商: 開心農場等.

More than 12,000 servers on AWS
在AWS上架設超過12000台服務器

CITYVILLE:
0 to 100+ Million users in just 43 days!
43天內產生超過一億用戶的訪問量

100% on AWS 百分之百AWS平台架構
Netflix.com
More than 13 Billion USD market cap
Almost 100% on Amazon Web Services
超過130億美金市值
接近百分之百AWS平台架構

26 Million subscribers
兩千六百萬付費用戶

"AWS let us focus on innovation“
“AWS讓我們能夠專注於創新”
Animoto: Video App on Amazon EC2
                                        Animoto案例:在EC2上部署視頻應用
Number of Servers 服務器數量




                          3000   -                Scaled to peak of
                                              3,500 instances in 3 days
                                            在三天內擴展到3500台服務器以應對
                                                    網絡訪問高峰
                          2000   -
                                          Launch of Facebook
                                              modification
                          1000   -      在Facebook上進行產品更新



                                     Apr    Apr    Apr    Apr    Apr    Apr    Apr    Apr    Apr
                                     12th   13th   14th   15th   16th   17th   18th   19th   20th
What is unique about Amazon Web Services?
             AWS的獨特之處?
Flexibility, Freedom of Choice
               高彈性,多選擇

Multiple Operating Systems (Linux, Windows, etc.)
          Multiple Platforms / Databases
            Multiple licensing options

             多種操作系統以供選擇
            多種平台/數據庫管理模式
              多種軟件授權選項
Security
安全性
Scale
                     可擴展性

               We operate at Large scale
        Multiple Data Centers, multiple Regions
Economies of Scale -> Reduced Costs -> Happy Customers

               我們重視規模效應
            多個數據中心,多重服務區域
           規模效應 ->低成本 -> 高客戶滿意度
Support
                    售後支持
Basic: Forums, Technical FAQs, Service Health Dashboard
         Premium: Bronze, Silver, Gold, Platinum
    基本服務:產品論壇,操作指南,AWS服務監測表
  高級支持:銅牌客戶,銀牌客戶,金牌客戶,白金客戶
Pace of innovation at Amazon Web Services
           Global Partner Ecosystem
              全球合作夥伴體系
AWS Building Blocks
   AWS的產品架構
AWS Pace of Innovation
(as of Q4 2010)                                                                                » Amazon Simple Notification Service
                                                                                               » RDS Multi-Availability Zone Support
                                                               » EC2 Reserved Instances
                                                                                                » S3 Reduced Redundancy Storage
                                                               » New SimpleDB Features
                                                                                                 » New Locations and Features for
                                                                      » IBM on EC2
                                                                                                             CloudFront
                                                            » Windows Server 2008 on EC2
                                                                                                        » S3 Bucket Policies
                                » Premium Support                    » Amazon RDS
                                                                                                    » Cluster Instances for EC2
                              » Amazon CloudFront           » Amazon Virtual Private Cloud
                            » EC2 Elastic IP addresses       » Amazon Elastic MapReduce
                                 & Availability Zones           » EBS Shared Snapshots
                            » Windows Server, MySQL,         » Monitoring, Auto Scaling &
     » Amazon EC2
                               Oracle, & JBoss on EC2         Elastic Load Balancing for EC2
      » Amazon S3                                                                                              » Amazon Linux AMI
                           » Lower Data Transfer Costs           » AWS Import/Export
  » Developer Portal &                                                                                           » Oracle on EC2
         Forums                                                                                                » New EC2 Features
                                                                                                               » SUSE Linux on EC2




                                                                                                            » Micro Instances
                                                                                                         » Lower Pricing for EC2
                                                          » AWS Services in N. California
             » Amazon SimpleDB                                                                              High Mem Instances
                                                         » AWS Multi-Factor Authentication
      » Amazon Flexible Payments Service                                                            » Identity & Access Management
                                                            » AWS Management Console
                » S3 in Europe
                                                              » AWS Economics Center
          » EC2 new instance types                                                           » AWS Services in Singapore
                                                                 » AWS in Education
          » AWS Start-Up Challenge                                                      » RDS Reserved Database Instances
                                                               » AWS Security Center
                                                               » SAS70 Type II Audit    » RDS Read Replicas & Lower Pricing
                                                               » More services in EU      » Lower Outbound Transfer Pricing
                                                                 » Lower EC2 Pricing         » Data Transfer Usage Tiers
                                » Public Data Sets                                          » Consolidated Billing for AWS
                                                                  » Lower S3 Pricing
    » Amazon SQS               » Elastic Block Store                                       » Amazon S3 Versioning Feature
                                                                 » Lower pricing for
» Amazon Mechanical Turk            » EC2 SLA                                               » EC2 High Memory Instances
                                                                Outbound Data Transfer
                                   » EC2 in EU
                                                         » AWS Solution Provider Program
                                » S3 Tiered Pricing
The “Living and Evolving” AWS Cloud

                                 Tools to access
                                    services


                                 Cross Service
                                   features


                                     Platform
                                 building blocks




                                  Infrastructure
                                 building blocks
AWS Global Infrastructure
        AWS的全球架構
AWS Global Infrastructure
        AWS的全球架構



   Edge Locations 結點
       Regions 地區
 Availability Zones 可用區域
AWS Global Infrastructure
        AWS的全球架構



   Edge Locations 結點
        Regions
   Availability Zones
Amazon Cloudfront
Content Delivery Network (CDN)
       AWS內容分發網絡
AWS Global Infrastructure
        AWS的全球架構



     Edge Locations
       Regions 地區
 Availability Zones 可用區域
Regions
                        地區

US West   US East
                                      AP Japan


                    EU West




                              AP Singapore
Regions
          Region: Set of multiple Data Centers
               地區:AWS數據中心的集結地

US West     US East
                                               AP Japan


                      EU West




                                       AP Singapore
Availability Zones (AZ)
     Distinct locations, insulated from failures
     可用區域:同一地區內,不同地點,異地冗餘

US West   US East    A   B
                                                 AP Japan
 A   B     A   B     C
                                                  A   B
 C         C   D    EU West


                                         A   B



                                      AP Singapore
Availability Zones (AZ)
  Distinct locations, insulated from failures
Low latency connectivity within same Region
US West   US East    A   B
                                            AP Japan
 A   B     A   B     C
                                             A   B
 C         C   D    EU West


                                    A   B



                                 AP Singapore



          同一地區內實現高效網絡互聯
Network Architecture
 Load Balance Tier
                                       AWS
                        Nginx       CloudFront



 Web Application Tier
                                     AWS S3
                        PHP
                        Memcached
 Database Tier
                        MySQL
EC2 Instance types
    EC2虛擬機類型
Instance types
                 虛擬機類型
 ECU (Elastic Compute Unit) = 1.2 GHz CPU
                 ECU: 彈性運算單元

                                    m2
  m1                              4xlarge
 small

1.7 GB RAM                       68.4 GB RAM
1 ECU                                  26 ECU
0.085 US$/hour                  2.00 US$/hour
EC2 Security Group
          EC2安全組
Built-in Firewall for inbound traffic
  用於控制進站流量的內嵌防火牆
Amazon
     Web Services




Internet
Amazon
     Web Services   Linux 1   Linux 2




                                        MySQL




Internet
Amazon
     Web Services   Linux 1      Linux 2


                       Security Group
                    web-servers




                                           MySQL


                                        Security Group

Internet                            Databases
Amazon
     Web Services       Linux 1       Linux 2


                           Security Group
                        web-servers




                                                MySQL


                                            Security Group
                    CIDR: 0.0.0.0/0
Internet               (danger!)        Databases
Amazon
        Web Services           Linux 1      Linux 2


                                  Security Group
                               web-servers

    My
  compute
     r

                 CIDR: 220.255.2.144/32
                                                      MySQL


                                                   Security Group

Internet                                       Databases
Amazon
          Web Services                    Linux 1      Linux 2


ssh: CIDR: 220.255.2.144/32                  Security Group
                                          web-servers
                                     EC2 Security Group:
      My                                    web-servers
    compute
       r          http: CIDR: 0.0.0.0/0

                                                                 MySQL


                                                              Security Group

 Internet                                                 Databases
Reaching fans worldwide
CloudFront: Content Delivery Network
               (CDN)




通過CloudFront內容分發網絡將您的業務發送到
              全世界
Elastic Load Balancer
                    彈性負載均衡
 Internet traffic
     網站流量


                        ???

EC2 instance        A   B      EC2 instance
“web server1”                 “web server 2”
Elastic Load Balancer
                    彈性負載均衡
 Internet traffic
     網站流量


                        ELB

 EC2 instance       A     B    EC2 instance
“web server 1”                “web server 2”
Using multiple AZ
         使用AWS並聯可用區域
+ Enhanced Availability 高可用性
Using multiple AZ
        使用AWS並聯可用區域
+ Enhanced Availability
+ Enhanced Durability 高持久性
Using multiple AZ
          使用AWS並聯可用區域
+ Enhanced Availability
+ Enhanced Durability
+ Can be automatic and transparent
          自動化,可視化
What is difficult about Databases?
      數據庫管理的難題?
US West   US East    A   B
                                         AP Japan
 A   B     A   B     C
                                          A   B
 C         C   D    EU West


                                 A   B



                              AP Singapore
Multi-AZ
                 多可用區域

                           Database 2
             A       B


             C
                           Sync
Database 1
                 US West
Why AWS?
• Focus on strengths
• AWS is an engaged technical player
• AWS has strong and clear APIs
  • IaaS: Flexible
• Cost-effective
Ernest Chiang
Technical Director, Pafers Tech
Email: ernest @ pafers.com
Twitter: @dwchiang

We’re hiring! hr @ pafers.com
Pafers Tech RD Center – Fitness & Health
* RD Team Leader - Hardware
* Jr./Sr. PHP Engineers
* Product Manager
* Project Manager
Start with AWS
   開始使用 AWS

AWS Boot Camp in Taipei

  • 1.
    AWS Boot Camp,OSSF & CloudTW Amazon Web Service Introduction Ernest Chiang Technical Director Pafers Tech
  • 2.
    Special Thanks! Thefollowings slides were extracted from the publicly available presentation of Simone’s presentation for Taiwan. Refer to: http://www.slideshare.net/AmazonWebServices/aws- 101-business-seminar-in-taipei
  • 3.
  • 4.
    Amazon’s Three Businesses Consumer(Retail) Seller IT Infrastructure Business Business Business Tens of millions of Sell on Amazon Cloud computing active customer websites infrastructure for accounts hosting web-scale Use Amazon solutions Eight countries: technology for your US, UK, Germany, own retail website Hundreds of Japan, France, thousands of Canada, China, Italy Leverage Amazon’s registered customers massive fulfillment center network
  • 5.
    Amazon’s Cloud Computing 亞馬遜雲端計算 1) Elastic Capacity 彈性擴容 2) Faster time to market 更短的產品上市時間 3) No initial investment (No Capex) 無需承擔高額的基礎設施投資 (非資本性支出) 4) Pay as you go, pay for what you use 根據使用的資源付費 5) Focus on your business 讓您更關注核心業務
  • 6.
    1) Elastic Capacity 彈性擴容 Scaling up and down in minutes No need to provision Optimize resources based on your needs 瞬間增大或縮小所需資源 無需提前付費 根據您的需求實現資源優化和利用 彈性
  • 7.
    Predicting Infrastructure Needs Actual Usage Compute Power Customer Dissatisfaction Predicted Usage Waste Time
  • 8.
    2) Faster timeto market 更短的產品上市時間 Infrastructure is no longer a barrier Easier to test a solution Easier to deploy worldwide IT基礎設施不再是您業務拓展的瓶頸 更簡易的產品測試方案 更高效的海外業務拓展 非核心技術委外
  • 9.
    3) No initialinvestment (No CapEx) 無需承擔高額的基礎設施投資(非資本性支出) Cloud Computing doesn't require initial investments You pay for it in a different way 雲端計算並不要求傳統的一次性基礎設施投資 您將以革命性的付費方式來支付所需服務 折舊、利息資金壓力
  • 10.
    4) Pay asyou go, pay for what you use 根據使用的資源付費 Example: Pay servers "by the hour", only the ones you use Pay storage "per Gigabyte", only the ones you use 例如: 根據使用時間付費 根據使用的數據量付費 可預測的現金流量
  • 11.
    5) Focus onyour business 讓您更關注核心業務 Automation + Better management tools Less time is spent on repetitive tasks 自動化操作以及更簡便的管理工具 大幅縮短重複性操作的時間 專注本業
  • 12.
    AWS goal: flipthis equation 30% 70% On-Premise Your Managing All of the Infrastructure Business “Undifferentiated Heavy Lifting” AWS Configuring Cloud-Based More Time to Focus on Your Cloud Infrastructure Your Business Assets 70% 30%
  • 13.
    Success stories 成功案例分析
  • 14.
  • 16.
    Zynga Creators of themost popular FB games: Farmville, Mafia Wars, Cityville, etc. 最受歡迎的 Facebook 遊戲供應商: 開心農場等. More than 12,000 servers on AWS 在AWS上架設超過12000台服務器 CITYVILLE: 0 to 100+ Million users in just 43 days! 43天內產生超過一億用戶的訪問量 100% on AWS 百分之百AWS平台架構
  • 18.
    Netflix.com More than 13Billion USD market cap Almost 100% on Amazon Web Services 超過130億美金市值 接近百分之百AWS平台架構 26 Million subscribers 兩千六百萬付費用戶 "AWS let us focus on innovation“ “AWS讓我們能夠專注於創新”
  • 21.
    Animoto: Video Appon Amazon EC2 Animoto案例:在EC2上部署視頻應用 Number of Servers 服務器數量 3000 - Scaled to peak of 3,500 instances in 3 days 在三天內擴展到3500台服務器以應對 網絡訪問高峰 2000 - Launch of Facebook modification 1000 - 在Facebook上進行產品更新 Apr Apr Apr Apr Apr Apr Apr Apr Apr 12th 13th 14th 15th 16th 17th 18th 19th 20th
  • 22.
    What is uniqueabout Amazon Web Services? AWS的獨特之處?
  • 23.
    Flexibility, Freedom ofChoice 高彈性,多選擇 Multiple Operating Systems (Linux, Windows, etc.) Multiple Platforms / Databases Multiple licensing options 多種操作系統以供選擇 多種平台/數據庫管理模式 多種軟件授權選項
  • 24.
  • 25.
    Scale 可擴展性 We operate at Large scale Multiple Data Centers, multiple Regions Economies of Scale -> Reduced Costs -> Happy Customers 我們重視規模效應 多個數據中心,多重服務區域 規模效應 ->低成本 -> 高客戶滿意度
  • 26.
    Support 售後支持 Basic: Forums, Technical FAQs, Service Health Dashboard Premium: Bronze, Silver, Gold, Platinum 基本服務:產品論壇,操作指南,AWS服務監測表 高級支持:銅牌客戶,銀牌客戶,金牌客戶,白金客戶
  • 27.
    Pace of innovationat Amazon Web Services Global Partner Ecosystem 全球合作夥伴體系
  • 28.
    AWS Building Blocks AWS的產品架構
  • 29.
    AWS Pace ofInnovation (as of Q4 2010) » Amazon Simple Notification Service » RDS Multi-Availability Zone Support » EC2 Reserved Instances » S3 Reduced Redundancy Storage » New SimpleDB Features » New Locations and Features for » IBM on EC2 CloudFront » Windows Server 2008 on EC2 » S3 Bucket Policies » Premium Support » Amazon RDS » Cluster Instances for EC2 » Amazon CloudFront » Amazon Virtual Private Cloud » EC2 Elastic IP addresses » Amazon Elastic MapReduce & Availability Zones » EBS Shared Snapshots » Windows Server, MySQL, » Monitoring, Auto Scaling & » Amazon EC2 Oracle, & JBoss on EC2 Elastic Load Balancing for EC2 » Amazon S3 » Amazon Linux AMI » Lower Data Transfer Costs » AWS Import/Export » Developer Portal & » Oracle on EC2 Forums » New EC2 Features » SUSE Linux on EC2 » Micro Instances » Lower Pricing for EC2 » AWS Services in N. California » Amazon SimpleDB High Mem Instances » AWS Multi-Factor Authentication » Amazon Flexible Payments Service » Identity & Access Management » AWS Management Console » S3 in Europe » AWS Economics Center » EC2 new instance types » AWS Services in Singapore » AWS in Education » AWS Start-Up Challenge » RDS Reserved Database Instances » AWS Security Center » SAS70 Type II Audit » RDS Read Replicas & Lower Pricing » More services in EU » Lower Outbound Transfer Pricing » Lower EC2 Pricing » Data Transfer Usage Tiers » Public Data Sets » Consolidated Billing for AWS » Lower S3 Pricing » Amazon SQS » Elastic Block Store » Amazon S3 Versioning Feature » Lower pricing for » Amazon Mechanical Turk » EC2 SLA » EC2 High Memory Instances Outbound Data Transfer » EC2 in EU » AWS Solution Provider Program » S3 Tiered Pricing
  • 30.
    The “Living andEvolving” AWS Cloud Tools to access services Cross Service features Platform building blocks Infrastructure building blocks
  • 31.
    AWS Global Infrastructure AWS的全球架構
  • 32.
    AWS Global Infrastructure AWS的全球架構 Edge Locations 結點 Regions 地區 Availability Zones 可用區域
  • 33.
    AWS Global Infrastructure AWS的全球架構 Edge Locations 結點 Regions Availability Zones
  • 34.
    Amazon Cloudfront Content DeliveryNetwork (CDN) AWS內容分發網絡
  • 35.
    AWS Global Infrastructure AWS的全球架構 Edge Locations Regions 地區 Availability Zones 可用區域
  • 36.
    Regions 地區 US West US East AP Japan EU West AP Singapore
  • 37.
    Regions Region: Set of multiple Data Centers 地區:AWS數據中心的集結地 US West US East AP Japan EU West AP Singapore
  • 38.
    Availability Zones (AZ) Distinct locations, insulated from failures 可用區域:同一地區內,不同地點,異地冗餘 US West US East A B AP Japan A B A B C A B C C D EU West A B AP Singapore
  • 39.
    Availability Zones (AZ) Distinct locations, insulated from failures Low latency connectivity within same Region US West US East A B AP Japan A B A B C A B C C D EU West A B AP Singapore 同一地區內實現高效網絡互聯
  • 40.
    Network Architecture LoadBalance Tier AWS Nginx CloudFront Web Application Tier AWS S3 PHP Memcached Database Tier MySQL
  • 42.
    EC2 Instance types EC2虛擬機類型
  • 43.
    Instance types 虛擬機類型 ECU (Elastic Compute Unit) = 1.2 GHz CPU ECU: 彈性運算單元 m2 m1 4xlarge small 1.7 GB RAM 68.4 GB RAM 1 ECU 26 ECU 0.085 US$/hour 2.00 US$/hour
  • 44.
    EC2 Security Group EC2安全組 Built-in Firewall for inbound traffic 用於控制進站流量的內嵌防火牆
  • 45.
    Amazon Web Services Internet
  • 46.
    Amazon Web Services Linux 1 Linux 2 MySQL Internet
  • 47.
    Amazon Web Services Linux 1 Linux 2 Security Group web-servers MySQL Security Group Internet Databases
  • 48.
    Amazon Web Services Linux 1 Linux 2 Security Group web-servers MySQL Security Group CIDR: 0.0.0.0/0 Internet (danger!) Databases
  • 49.
    Amazon Web Services Linux 1 Linux 2 Security Group web-servers My compute r CIDR: 220.255.2.144/32 MySQL Security Group Internet Databases
  • 50.
    Amazon Web Services Linux 1 Linux 2 ssh: CIDR: 220.255.2.144/32 Security Group web-servers EC2 Security Group: My web-servers compute r http: CIDR: 0.0.0.0/0 MySQL Security Group Internet Databases
  • 51.
    Reaching fans worldwide CloudFront:Content Delivery Network (CDN) 通過CloudFront內容分發網絡將您的業務發送到 全世界
  • 54.
    Elastic Load Balancer 彈性負載均衡 Internet traffic 網站流量 ??? EC2 instance A B EC2 instance “web server1” “web server 2”
  • 55.
    Elastic Load Balancer 彈性負載均衡 Internet traffic 網站流量 ELB EC2 instance A B EC2 instance “web server 1” “web server 2”
  • 56.
    Using multiple AZ 使用AWS並聯可用區域 + Enhanced Availability 高可用性
  • 57.
    Using multiple AZ 使用AWS並聯可用區域 + Enhanced Availability + Enhanced Durability 高持久性
  • 58.
    Using multiple AZ 使用AWS並聯可用區域 + Enhanced Availability + Enhanced Durability + Can be automatic and transparent 自動化,可視化
  • 61.
    What is difficultabout Databases? 數據庫管理的難題?
  • 62.
    US West US East A B AP Japan A B A B C A B C C D EU West A B AP Singapore
  • 63.
    Multi-AZ 多可用區域 Database 2 A B C Sync Database 1 US West
  • 64.
    Why AWS? • Focuson strengths • AWS is an engaged technical player • AWS has strong and clear APIs • IaaS: Flexible • Cost-effective
  • 65.
    Ernest Chiang Technical Director,Pafers Tech Email: ernest @ pafers.com Twitter: @dwchiang We’re hiring! hr @ pafers.com Pafers Tech RD Center – Fitness & Health * RD Team Leader - Hardware * Jr./Sr. PHP Engineers * Product Manager * Project Manager
  • 66.
    Start with AWS 開始使用 AWS

Editor's Notes

  • #5 Amazon.com, in fact, can be divided into three branches:the Consumer BusinessThe Seller BusinessThe IT Infrastructure Business, or Amazon Web Services.
  • #7 First, a true Cloud Computing platform should provide elastic capacity, or the capacity to scale your infrastructure up and down, on demand.
  • #8 Let's look at this graph here. We have compute power on the Y axis, and time on the X axis.Predicting infrastructure needs is usually very difficult, because the actual needs for infrastructure can be very different, which results in waste of capacity, and customer dissatisfaction.You can solve both problems by adopting a flexible virtual infrastructure that can closely follow your infrastructure needs.
  • #9 The second advantage is time to market: since your infrastructure is no longer a barrier, and provisioning becomes instant requisition of cloud capacity, your product or service can hit the market much sooner.
  • #10 There is no need for initial investment, or Capex. A true Cloud Computing platform doesn't require you to invest large sums of money before being able to run your infrastructure.
  • #11 Even more importantly, you pay as you go, and pay only for what you use.As an example, you can "pay as you go" for a server, which means paying only a few cents per hour.You only pay for what you use, which means that if you run 3 servers now, 5 in the next hour, 2 in the following hour, you will only pay for the servers that you activated and used during these hours.
  • #12 Last, but not least, with Cloud Computing you can automate most things, and manage your assets in a more efficient way. This allows you to focus more time on your business.
  • #13 With Amazon Web Services, you can flip this equation. Cloud Computing allows you to manage your infrastructure much more efficiently, thus freeing time to create more value for your business.
  • #15 I could talk about our customers for hours. In fact, we have hundreds of thousands of customers in more than 190 countries, from small startups to huge enterprise customers, government agencies, spanning every possible market segment.
  • #17 Zynga created the most successful Facebook games, such as Cityville, Farmville, Mafia Wars, Treasure Isle, and so on.As I told you, they run more than 12,000 servers on Amazon Web Services, and they serve more than 230 millions users monthlyThey run 100% on AWS, and they particularly appreciate the flexibility and scalability of the AWS Platform.When they launch a new game, they start with few servers, and then ramp up their capacity in real time, based on the success of the game.This way they can provide a great service to their customers, while keeping costs down.(This is a good example to illustrate our customer whose scale of usage is as good as an enterprise class).
  • #19 They are now migrating 100% on Amazon Web Services, and already migrated most of their services, including the movie lists, the website search, the transcoding, recommendation system, etc.They now have more than 10 Million subscribers, and more than 100k DVD titles online.For them, AWS has been a great choice. They say that: "AWS let us focus on innovation".
  • #22 You can see the spike in traffic that this new app caused.The X axis represents time elapsed and the Y axis represents the EC2 instances launched.Because they were using AWS, Animoto didn’t have to do a thing—AWS took care of everything.
  • #30 Last but not least, AWS innovates very quickly. This is just a summary of some of the latest innovations, and please bear in mind that there are many other things that are missing here.
  • #39 故障隔離
  • #62 0:15There are many difficult things related to Databases: Administration, Backups, Clustering, Replication, and so on. Difficult, time consuming, error prone.How can we use automation to optimize this?