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AWSSummit NYC- KeyNote by Werner Vogels


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AWSSummit NYC- KeyNote by Werner Vogels

  1. 1. Ahead in the cloudThe power of infrastructure as a service<br />Dr. Werner Vogels<br />CTO,<br />
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  3. 3. Amazon’s Three Businesses<br />Consumer (Retail)Business<br />SellerBusiness<br />Developers &IT Professionals<br />Tens of millions of active customer accounts<br />Seven countries: US, UK, Germany, Japan, France, Canada, China<br />Sell on Amazon websites<br />Use Amazon technology for your own retail website<br />Leverage Amazon’s massive fulfillment center network<br />On-demand infrastructure for hosting web-scale solutions<br />Hundreds of thousands of registered customers<br />
  4. 4. Amazon Web Services (AWS)<br />Your Custom Applications and Services<br />Infrastructure<br />as a Service<br />Monitoring<br />Amazon CloudWatch<br />Management<br />AWS Management Console<br />Tools<br />AWS Toolkit for Eclipse<br />Isolated Networks<br />Amazon Virtual Private Cloud<br />Content Delivery<br />Amazon CloudFront<br />Messaging<br />Amazon Simple Queue Service (SQS)<br />Amazon Simple Notification Service (SNS)<br />Payments<br />Amazon Flexible Payments Service (FPS)<br />On-Demand Workforce<br />Amazon Mechanical Turk<br />Parallel Processing<br />Amazon Elastic MapReduce<br />Compute<br />Amazon Elastic Compute Cloud (EC2)<br /><ul><li>Elastic Load Balancing
  5. 5. Auto Scaling</li></ul>Storage<br />Amazon Simple Storage Service (S3)<br /><ul><li>AWS Import/Export</li></ul>Database<br />Amazon SimpleDB<br />Amazon Relational Database Service (RDS)<br />
  6. 6. Billions of Objects in Amazon S3<br />Peak Requests:<br />120,000+per second<br />
  7. 7. The Cloud is not Reliable <br />The top myths of cloud computing <br />The Cloud is all or nothing<br />The Cloud is not Secure <br />The Cloud locks you in<br />In the Cloud cost is all that matters<br />
  8. 8. No Capital Investment<br />Reduced Operation Cost<br />Fast Time to Market<br />Highly Scalable<br />No “Heavy Lifting” required<br />
  9. 9. Highly Scalable<br />Flexible <br />Strict Cost Control<br />
  10. 10. Fast Time to Market<br />Unconstraint Innovation<br />Highly Scalable<br />Fast Local Performance<br />Lowering Cost<br />
  11. 11. Ultra-Reliable<br />Highly Scalable<br />Time-to-Market<br />Enabling Innovation<br />Lowering Cost<br />
  12. 12. Reliablity<br />Highly Scalable<br />Simplicity<br />21st Century Thinking<br />
  13. 13. By using cloud services, the Federal Government will gain access to powerful technology resources faster and at lower costs. This frees us to focus on mission-critical tasks instead of purchasing, configuring, and maintaining redundant infrastructure.<br />Vivek Kundra<br />Enhanced security <br />The improved computer security includes, but is not limited to, greater protection against network attacks and real time detection of system tampering<br />
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  15. 15. Highly Scalable<br />No Capital Investment<br />No “Heavy Lifting” required<br />World-wide Operation<br />Fast Time to Market<br />
  16. 16. The Cloud is not Reliable <br />The top myths of cloud computing <br />The Cloud is all or nothing<br />The Cloud is not Secure <br />The Cloud locks you in<br />My vendors say I can get all the benefits with a private cloud…<br />In the Cloud cost is all that matters<br />When Christmas comes…<br />
  17. 17. FUD<br />Fear, Uncertainty & Doubt<br />
  18. 18. a style of computing where massively scalable IT-related capabilities are provided ‘as a service’ across the Internet to multiple external customers.<br />Gartner 2008<br />Cloud Computing Defined<br />- On demand<br />- Pay as You Go<br />
  19. 19. Key benefits to running in The Cloud<br />Lowers Cost<br />Eliminates Capital Investment<br />Reduces Operational Costs<br />Increases Agility<br />Reduce Time to Market<br />Removes contraints<br />Foundation for21st Century Architectures<br />Removes the “Heavy Lifting”<br />Leverages Scalability, Reliability and Security<br />
  20. 20. Scalable<br />Increase or decrease capacity in minutes<br />Automation<br />Cost Effective<br />Low rate, pay-as-you-go<br />Secure<br />Multilayer security facilities<br />Reliable<br />Mission Critical Infrastructure<br />
  21. 21. The False Cloud<br />
  22. 22. Amazon Virtual Private Cloud (VPC)<br />Seamlessly Extending Your Datacenter<br />Your existing infrastructure<br />Amazon VPC<br />
  23. 23. Amazon Virtual Private Cloud (VPC)<br />Customer’s isolated AWS resources<br />Subnets<br />Router<br />VPN Gateway<br />AmazonWeb Services<br />Cloud<br />Secure VPN Connection over the Internet<br />Customer’sNetwork<br />
  24. 24. World-Wide Application deployment<br /><ul><li>Performance
  25. 25. Availability
  26. 26. Security, certification, complicance</li></li></ul><li>AWS Global Reach<br />AWS Regions<br />US East (Northern Virginia)<br />US West (Northern California)<br />Europe (Dublin)<br />New! Asia Pacific (Singapore)<br />AWS CloudFront Locations<br />Ashburn, VA / Dallas, TX / Los Angeles, CA / Miami, FL / Newark, NJ / Palo Alto, CA / Seattle, WA / St. Louis, MO / Amsterdam / Dublin / Frankfurt / London / Hong Kong / Tokyo<br />/ Singapore<br />
  27. 27. Cost-effective blob or large object storage<br />Minimal relationships between objects<br />AWS Database & Storage Solutions<br />Amazon S3<br />Amazon EC2 + EBS<br />Multiple flavors of database engine<br />Complete control<br />Amazon RDS<br />Amazon SimpleDB<br />Zero administrative overhead (automatic handling of geo-redundant replication, index creation, database tuning)<br />Automatic and elastic scaling of resources to meet request load<br />High availability (multiple copies of data for reliability and failover)<br />Flexibility (schema-less data store)<br /><ul><li>Native access to database engine
  28. 28. Easy migration path (existing code, tools, application are compatible)
  29. 29. Key features of a relational database, such as joins or complex transactions
  30. 30. Managed experience (offload common DBA tasks, lower total cost of ownership)</li></li></ul><li>Innovation on Cloud Pricing Models <br /><ul><li>ON-Demand instances
  31. 31. Reserved instances
  32. 32. Spot instances</li></li></ul><li>
  33. 33. Economies of Scale in Utilization<br />Assumptions:<br />Facility: ~$88M for 8MW facility<br />Servers: Roughly 46k @ $1.45k each<br />Server power draw at 30% load: 80%<br />Commercial Power: ~$0.07/kWhr<br />PUE: 1.5<br />
  34. 34. SERVER<br />UTILIZATION!!!<br />
  35. 35. Economies of Scale in Utilization<br />Ideal Effective Utilization<br />% Utilization<br />Real Utilization<br />time<br />
  36. 36. Economies of Scale in Utilization<br />Ideal Effective Utilization<br />Spot Utilization<br />On Demand Utilization<br />% Utilization<br />Reserved Utilization<br />time<br />
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  38. 38. OracleSecure Cloud Backup<br /><br />
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  43. 43. Development & Test<br />Backup<br />Web Site Hosting<br />Disaster Recovery<br />Load Testing<br />Application Hosting<br />Marketing Campaigns<br />Content Delivery<br />Collaborations<br />Media Distribution<br />Software Distribution<br />HPC<br />Batch Data Processing<br />Large Scale Analysis<br />
  44. 44. Internet services strategy<br />Early learning strategy<br />knowledge management applications, media distribution service, Log data processing, Load and performance test, Software development and testing, 2 tiers applications. <br />Long term integration strategy<br />Classification of application types<br />Classification dependencies<br />Classification of risk and compliance requirements<br />Classification of ROI potential<br />New IT strategy<br />Enterprise cloud strategies<br />
  45. 45. » Amazon EC2 with Windows Server <br /> 2008, Spot Instances, Boot from <br /> Amazon EBS<br />» Amazon CloudFront Streaming<br />» Amazon VPC enters Unlimited Beta<br />» AWS Region in Northern California<br />» International Support for AWS <br /> Import/Export<br />» AWS Multi-Factor Authentication<br />» Virtual Private Cloud<br />» Lower Reserved Instance Pricing<br />» Reserved Instances in EU Region<br />» Elastic MapReduce<br />» SQS in EU Region<br />» Amazon RDS<br />» High-Memory Instances<br />» Lower EC2 Pricing<br />» New SimpleDB Features<br />» FPS General Availability<br />» AWS Security Center<br />2009<br />Jan<br />2010<br />Jan<br />Jul<br />Sep<br />Oct<br />Dec<br />Aug<br />Nov<br />Feb<br />Mar<br />Apr<br />Jun<br />May<br />Feb<br />» Amazon EC2 with Windows<br />» Amazon EC2 in EU Region<br />» AWS Toolkit for Eclipse<br />» Amazon EC2 Reserved<br /> Instances<br />» Amazon CloudFront <br /> Private Content<br />» SAS70 Type II Audit<br />» AWS SDK for .NET<br />» Amazon Elastic MapReduce<br /> in Europe<br />» Amazon EC2 Reserved Instances <br /> with Windows, Extra Large High <br /> Memory Instances<br />» Amazon S3 Versioning Feature<br />» Consolidated Billing for AWS<br />» Lower pricing for Outbound Data <br /> Transfer<br />» AWS Import/Export<br />» New CloudFront Feature<br />» Monitoring, Auto Scaling & Elastic Load Balancing<br />» EBS Shared Snapshots<br />» SimpleDB in EU Region<br />» Monitoring, Auto Scaling &<br /> Elastic Load Balancing in EU <br />» Lower pricing tiers for<br /> Amazon CloudFront<br />» AWS Management Console<br />AWS Pace of Innovation<br />
  46. 46. Security: understand data and network requirements? <br />Operational Performance: proven track record of delivering a reliable cloud platform?<br />Cost: track record of lowering prices and comfort running high volume/low margin businesses?<br />Options/Flexibility: maximum flexibility in choosing whichever operating system, programming language or services you wish to use?<br />Speed of Innovation and Execution: are you being listened to and how nimble is your platform partner?<br />Key in Choosing a Cloud<br />
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  48. 48.<br /><br />@werner<br />