Aws 101 A walk-through the aws cloud (2013)


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Aws 101 A walk-through the aws cloud (2013)

  1. 1. AWS 101 - A Walk through the AWS Cloud: Introduction to Cloud Computing with AWS ©, Inc. and its affiliates. All rights reserved.
  2. 2. How did Amazon… About Amazon Web Services Deep experience in building and operating global web scale systems ? …get into cloud computing?
  3. 3. Consumer Business Tens of millions of active customer accounts Eight countries: US, UK, Germany, Japan, France, Canada, China, Italy Seller Business IT Infrastructure Business Sell on Amazon websites Cloud computing infrastructure for hosting web-scale solutions Use Amazon technology for your own retail website Leverage Amazon’s massive fulfillment center network Hundreds of thousands of registered customers in over 190 countries
  4. 4. Perspectives on Scaling: Compute • $5.2B e-commerce company Every day (on average), AWS • 7,800 employees adds server capacity equivalent • A whole lot of servers! to that entire $5.2B enterprise
  5. 5. Learning about Cloud Computing with AWS What is Cloud Computing and its benefits? Who is using AWS and what are they using it for? What are AWS’s products and how do I use them to run my workloads?
  6. 6. What is Cloud Computing?
  7. 7. Why are companies adopting cloud computing?
  8. 8. 1. Pay For Infrastructure as you Need it, Not Up Front On-Premises $0 to get started Pay as you go
  9. 9. 2. Lower Total Cost of IT 38 P R I C E REDUCTIONS Scale allows us to constantly reduce our costs We are comfortable running a high volume, low margin business We pass the savings along to our customers in the form of low prices
  10. 10. 2. Lower Total Cost of IT We pass the savings on to our customers in the form of low prices
  11. 11. 3. You Don’t Need to Guess Capacity AWS Actual demand Actual demand Customer Dissatisfaction Self Hosting Waste Predicted Demand Rigid Elastic
  12. 12. 4. Increase Innovation: Experiment Fast with Low Cost and Low Risk On-Premises $ Millions Nearly $0 Experiment Infrequently Experiment Often Failure is expensive Fail quickly at a low cost Less Innovation More Innovation
  13. 13. 5. Get Rid of Undifferentiated Heavy Lifting We take care of it… Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor So you don’t have to … Buy and install new hardware Setup and configure new software build or upgrade data centers
  14. 14. The 70-30 Rule 30% 70% Managing All of the “Undifferentiated Heavy Lifting” On-Premise Infrastructure Your Business AWS Cloud-Based Infrastructure More Time to Focus on Your Business & Innovation 70% Configuring Your Cloud Assets 30%
  15. 15. 6. Go Global in Minutes
  16. 16. On a global footprint Region US-WEST (N. California) EU-WEST (Ireland) GOV CLOUD ASIA PAC (Tokyo) US-EAST (Virginia) US-WEST (Oregon) ASIA PAC (Singapore) SOUTH AMERICA (Sao Paulo) ASIA PAC (Sydney)
  17. 17. On a global footprint Availability Zone
  18. 18. On a global footprint Edge Locations London(2) Seattle New York (2) South Bend Newark Amsterdam Stockholm Dublin Palo Alto Tokyo Seoul San Jose Frankfurt(2) Paris(2) Ashburn(2) Los Angeles (2) Milan Osaka Jacksonville Hong Kong Dallas(2) St.Louis India (2) Miami Singapore(2) Sao Paulo Sydney
  19. 19. At the end of a web service ec2-run-instances ami-b232d0db --instance-count 3 --availability-zone eu-west-1a --instance-type m1.small ec2-run-instances ami-b232d0db --instance-count 5 --availability-zone eu-west-1c --instance-type m1.medium
  20. 20. At the end of a web service ec2-authorize default -p 80 elb-create-lb myLoadBalancer as-create-auto-scaling-group MyGroup --launch-configuration MyConfig --availability-zones eu-west-1c --min-size 2 --max-size 200
  21. 21. and rich console services
  22. 22. 503 Service Temporarily Unavailable The server is temporarily unable to service your request due to maintenance downtime or capacity problems. Please try again later.
  23. 23. 503 Service Temporarily Unavailable The server is temporarily unable to service your request due to maintenance downtime or capacity problems. Please try again later.
  24. 24. From one instance…
  25. 25. …to thousands
  26. 26. Who is using AWS and what are they using it for?
  27. 27. Powering the Most Popular Internet Businesses
  28. 28. Solving Problems for Organizations Around the World
  29. 29. Gartner Magic Quadrant for Cloud Infrastructure as a Service (August 19, 2013) Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong ( Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
  30. 30. The Full Benefits Impossible in “Private” Cloud
  31. 31. Shell uses AWS to Develop Software Faster and Cheaper Core Development Team Extra Development Resources Contractor Team Remote Team
  32. 32. Newsweek uses AWS for Dynamic Webapps Decreased Operating Expenses by 50% Reduced DNS costs by 93%
  33. 33. Shaw Media uses AWS for Disaster Recovery Before Primary site After Primary site Disaster Recovery Site Saved $1.8 Million in second site costs Snapshots for granular rollbacks
  34. 34. S&P Capital IQ Uses AWS for Big Data Processing S3 Provides data to 4200+ top global investment firms Hadoop Cluster Launched Hadoop faster, Learned Hadoop faster
  35. 35. Lionsgate uses AWS To host SharePoint & SAP Amazon VPC Avoided data center build out 50% lower cost than hosting options Saved $1M over 3 years
  36. 36. Nasdaq used AWS to Build a New Line of Business
  37. 37. Samsung Improved their Product Experience with AWS Saved $34 Million 85% savings versus traditional hosting
  38. 38. What are AWS’s products and how do I use them to run my workloads?
  39. 39. AWS’s Products Deployment & Administration Application Services Compute Storage Networking AWS Global Infrastructure Database
  40. 40. Architected for Enterprise Security Requirements “The Amazon Virtual Private Cloud [Amazon VPC] was a unique option that offered an additional level of security and an ability to integrate with other aspects of our infrastructure.” Dr. Michael Miller, Head of HPC for R&D
  41. 41. Security and Compliance is a Shared Responsibility Customer Facilities Physical security Compute infrastructure Storage infrastructure Network configuration + Security groups OS firewalls Operating systems Network infrastructure Applications Virtualization layer (EC2) Proper service configuration Hardened service endpoints Account management Rich IAM capabilities = Authorization policies Working together, we can achieve systems validated and certified at the highest levels
  42. 42. Many purchase models to support different needs Free Tier On-Demand Reserved Spot Dedicated Get Started on AWS with free usage & no commitment Pay for compute capacity by the hour with no long-term commitments Make a low, one-time payment and receive a significant discount on the hourly charge Bid for unused capacity, charged at a Spot Price which fluctuates based on supply and demand Launch instances within Amazon VPC that run on hardware dedicated to a single customer For POCs and getting started For spiky workloads, or to define needs For committed utilization For time-insensitive or transient workloads For highly sensitive or compliance related workloads
  43. 43. Compute Services Amazon EC2 Auto Scaling Elastic Load Balancing Elastic Virtual servers in the cloud Automated scaling of EC2 capacity Dynamic traffic distribution EC2 Actual
  44. 44. Networking Services Amazon VPC: Private, isolated section of the AWS Cloud AWS DirectConnect Amazon Route 53 Private connectivity between AWS and your datacenter Domain Name System (DNS) web service. Availability Zone A Availability Zone B
  45. 45. Storage Services Amazon EBS Amazon S3 Amazon Glacier AWS Storage Gateway Block storage for use with Amazon EC2 Internet scale storage via API Storage for archiving and backup Integrates on-premises IT and AWS storage S3, Glacier EBS Images Videos Files Binaries Snapshots Images Videos Files Binaries Snapshots
  46. 46. Application Services Amazon CloudFront Amazon CloudSearch Amazon Elastic Transcoder distribute content globally Managed search service Video transcoding in the cloud
  47. 47. Database Services Amazon RDS Amazon DynamoDB Amazon ElastiCache Managed relational database service Managed NoSQL database service In-Memory Caching Service DBA
  48. 48. Big Data Services Amazon EMR (Elastic Map Reduce) AWS Data Pipeline Amazon Redshift Hosted Hadoop framework Move data among AWS services and onpremises data sources Petabyte-scale data warehouse service
  49. 49. Deployment & Administration Amazon CloudWatch Monitor resources AWS IAM (Identity & Access Mgmt) Manage users, groups & permissions AWS OpsWorks AWS CloudFormation AWS Elastic Beanstalk Dev-Ops framework for application lifecycle management Templates to deploy & manage Automate resource management Web App Enterprise App Database
  50. 50. Let’s build a web application with these products…
  51. 51. Amazon CloudFront Amazon S3 Bucket Web App Server EC2 Instance Security Group Security Group Auto scaling Group Availability Zone #1 Users Amazon Route 53 Elastic Load Balancing Web App Server EC2 Instance Security Group Auto scaling Group Availability Zone #2 Security Group
  52. 52. What is the next step and how do I take it?
  53. 53. Using the Cloud isn’t an ‘All or Nothing’ Choice On-Premises Resources Corporate Data Centers Integration Cloud Resources
  54. 54. Integrating AWS with Existing On-Premises IT Active Directory Network Configuration Your Private Network Encryption HSM Appliance Backup Appliances Corporate Data Centers Users & Access Rules Cloud Backups Your On-Premises Apps Your Cloud Apps AWS Direct Connect
  55. 55. We support a wide range of technologies
  56. 56. Our Ecosystem Allows You to use your Existing Management Tools Management Tool Partners Single Pane of Glass
  57. 57. We have partners ready to help
  58. 58. We have momentum in the public sector 300+ 200+ 1,500+ Government Agencies GovCloud Customers Education Institutions
  59. 59. NASA Jet Propulsion Laboratory NASA’s Jet Propulsion Laboratory used AWS to stream the images and video associated with the Mars Curiosity landing. AWS enabled JPL to provision capacity rapidly and deliver engaging experiences of Mars to the public.
  60. 60. Tradeworx for Securities and Exchange Commission • Securities and Exchange Commission need a real-time high frequency data feed on all exchange traded stocks and options. Furthermore, the SEC needed a faster way to conduct fraud analysis on the growing volume of data. • Tradeworx built a highly scalable platform on Amazon Web Services that leverages Elastic Compute Cloud • SEC can now be on equal footing with high frequency traders in the speed it receives and analyzes market data
  61. 61. 1000 Genomes Project • Major Whitehouse/NIH announcement on Big Data in March 2013 • 250+ TB and growing dataset, hosted for free in AWS cloud • Researchers no longer need massive onpremises storage and compute • Collaboration revolution: not just shared data but “executable papers”
  62. 62. One Nation, One Map First Government-Wide National Intelligent Map Portal • Integrated map system for government agencies to deliver location-based services and information • Multi-agency collaboration Collaboration and Innovation Powered by AWS “AWS has helped my • 150 Million Hits per month • Creates an environment for citizens, private sector, and community to organization to provide collaborate better service availability • Significantly reduce cost by 60% • Enables development of a wide range of innovative applications and services via API • Powers more than 100 government GIS Website and Application and handle higher traffic load at a lower cost” -Chan Chin Wai, CIO, SLA
  63. 63. SAFRA – NS45 Portal Honoring Those Who Have Served • Celebrating the 45th anniversary of Singapore’s National Service • MINDEF providing $100 million of benefits to more than 900,000 current and past National Servicemen One-stop NS45 Portal Powered by AWS • 1 month initial implementation and subsequent deployments in a matter of hours • Secure Data with End-to-End Encryption • Reduced number of physical servers by about 50% per project • High availability despite dramatic growth in usership
  64. 64. How are companies adopting cloud computing?
  65. 65. Strategy 1: Cloud for Development & Test Environments SAP Oracle Enterprise Applications SAP Reduced deployment time from weeks to days Reduced test environment costs 70% reduction in operational costs
  66. 66. Strategy 2: Build New Apps in the Cloud Faster to build Facebook App Mobile Streaming Financial Record Archiving Consumer Apps Easier to manage Less expensive to run Distributed architectures for high availability Genetic Sequencing Global Web Sites Marketing Campaigns Social Games
  67. 67. Strategy 3: Use Cloud to Make On-Premises Apps Better App 1 Analytics App 2 App 3 … Corporate Data Centers App N Elastic Map Reduce Amazon Redshift AWS Storage Gateway Backup Amazon S3
  68. 68. Strategy 3: Use Cloud to Make On-Premises Apps Better Big Data Analytics Oracle Databases Big Data Analytics Export operational data to AWS for analytics processing Automated backup to S3 with Oracle RMAN 50% cost reduction with 2x faster queries using Amazon Redshift
  69. 69. Strategy 4: Cloud Apps that Integrate with On-Premises Apps AWS serves application content & data Hybrid App On-Premises Data Centers Integration to Samsung data centers for financial transactions
  70. 70. Strategy 5: Migrate Existing Apps to the Cloud 1/3 of servers migrated to AWS App On-Premises Data Centers Saved £1.5 Million Migrated 500 web properties in 5 months New product web sites live in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
  71. 71. Strategy 6: All In 100s of applications supporting 33M+ global members 10,000s of EC2 instances in multiple regions & zones At peak consumes 1/3 of US Internet bandwidth
  72. 72. get started with the free tier
  73. 73. Thank you Kingsley Wood Business Development Manager