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amazon                                                                 web services       AWS 101Cloud Computing Seminar  ...
1) Introducing Amazon Web Services2) Why are enterprises rapidly adopting cloud3) What is Amazon Web Services?4) What is u...
1. Who is Amazon.com?          3
Consumer businessSeller business                             }IT Infrastructure business[        Amazon.com’s Three Busine...
About AmazonHow did Amazon…  Web Services    Deep experience in       building and   operating global web      scale syste...
AWS Global Customers           6
Reasons for Cloud Adoption…what our customers tell us                      7
[                                     ]1. Trade CapEx for Variable Expenditure                   8
— No initial investment needed— No termination fees— No commitments— Clear pricing model (on the website)    Pay for Infra...
[   2. Lower Total Costs of              IT              ]                10
– AWS’ scale allows us to constantly reduce our costs– Relentless focus on building efficiencies– We are comfortable runni...
Reduced                         Prices          Lower                           More      Infrastructure           Costs  ...
Saved     $34M                               {                   Saved 10’s of                  millions of $ with        ...
[   3. Elastic Capacity   ]             14
— Scale up and down in minutes— No need to provision— Optimize resources based on your needs— Can easily manage unexpected...
Capacity                                   traditional                                   IT capacity                      ...
On and Off                   Fast GrowthVariable peaks               Predictable peaks                 Usage Patterns:    ...
On and Off           WASTE Fast Growth                    PoorVariable peaks      Service     Predictable peaks           ...
Capacity                                   traditional                                   IT capacity                      ...
On and Off               Fast GrowthVariable peaks           Predictable peaks             Usage Patterns:    [        Clo...
[   4. Quick and Easy Deployment   ]                 21
Old world infrastructure in weeksAWS infrastructure in minutes[ Dramatically increase speed and agility ]                 ...
[Developer efficiency with AWS V/S in-house                 alternatives                                  ]       {       ...
[   5. Increase Innovation   ]              24
– Experiment often– Fail quickly at a low cost– More innovation[     Experiment fast with Low Cost & Low                  ...
[   6. Focus on differentiation   ]                 26
[Stop spending on undifferentiated heavy lifting                                                      ]We take care of... ...
[   7. Go global in minutes   ]              28
What is Amazon Web Services?             29
– Reliable, scalable, low-cost infrastructure– Every service offers APIs– You can use only the components you need– All th...
Region    GovCloud Region[   Global AWS Infrastructure           ]                 31
Availability Zone[   Global AWS Infrastructure            ]                32
Seattle South Bend    New York (3) London (2)Amsterdam                       Newark                          (2) Stockholm...
amazon                web services[   The Amazon Web Services universe   ]                      34
Command Line                            API              Web Console         SDK[   The Amazon Web Services universe    ] ...
Cross               Service               Features    CloudWatchSimple Notification Service           IAM       Simple Wor...
Cross              Service              Features      Platform      Building       blocks                                 ...
Cross              Service              Features      Platform      Building       blocks           Infrastructure        ...
Elastic Beanstalk            Cross         Simple WorkFlow           Service         CloudFormation           Features    ...
What is unique about Amazon Web            Services?               40
1. Our business model is high volume and low[                 margin                 ]                     41
— Cloud economics do not appeal to old guard companies— Our DNA to run high volume and low margin business— Need a differe...
[   2. Flexibility   ]          43
— Multiple operating systems (Linux, Windows...)— Multiple software platforms (SAP, IBM...)— Multiple database (Oracle, MS...
[   3. Granular Pricing Options   ]                 45
— Pay for servers “by the hour” (on-demand)— Pay for storage “per gigabyte” per month— Pay for data transfer “per gigabyte...
[   4. Rapid innovation   ]             47
158New Services/Features                                             82                                    61             ...
[   5. Global Partner Ecosystem   ]                 49
[   Global Partner Ecosystem   ]               50
[   6. AWS Marketplace   ]            51
Customer Success Stories           52
[   Enterprise Applications   ]               53
— Using AWS since April 2010— Hybrid environment (AWS + traditional IT)— Dev/test is ready within Amazon VPC— Business gai...
— Ramco hosts its on-demand ERP solution on AWS— Reduced its capex and opex by 40%— Can easily serve global customers— Mul...
[   Media and Web Applications   ]                56
— 26 million subscribers— Netflix is ~25% of US Internet traffic— They are ~100% on AWS— Adrian Cockcroft, Cloud Architect...
— Simple way to create videos with your pictures— Facebook App: From 50 to 5,000 servers in 3 days— Later optimization wit...
Capacity                        Peak of 5,000                        EC2 instances           Launch of           Facebook ...
[   Big Data, HPC, Analytics   ]               60
— Processing of Cassini probe images (200,000+)— All-Terrain Hex-Limbed Extra-Terrestrial Explorer robot— Many other syste...
[   Archive, Disaster Recovery   ]                62
— Replay and analysis of the activity in the stock market— Interface built with Adobe FLEX + AIR— The infrastructure is pu...
[   Mobile and games   ]           64
— Indias leading mobile and online games company— Cricket T20 Fever on t20fever.com— “AWS was ideal solution to meet the w...
Chen Qi, COO, Fun+ Game           [     FunPlus Game   ]                          66
Cloud Computing Myths            67
— Multiple regions / Availability zones— Many companies achieve better performance on AWS— Service Level Agreements— Amazo...
— Security is #1 priority for AWS— Certifications: SOC1 type II audits, ISO 27001, PCI-DSS-1— Amazon.com uses AWS technolo...
— Scale and utilization are not the same— Huge capEx— No true elasticity— Still need to manage the “undifferentiated heavy...
amazon                  web servicesHow to get started?         71
— Create an AWS account— Subscribe to services (EC2, S3...)— Use the AWS Management Console to try them out— Try out in th...
Thank Youzieglerj@amazon.com     @jiyosub         73
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AWS 101 - Journey to the AWS Cloud Series

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Are you new to cloud computing and would like to learn more about Amazon Web Services? If you intend to implement a project and would like to discover the basics of the AWS Cloud, or if you are a business looking to evaluate cloud computing, attend this complimentary webinar to learn more.

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AWS 101 - Journey to the AWS Cloud Series

  1. 1. amazon web services AWS 101Cloud Computing Seminar Joe Ziegler Technical Evangelist, ANZ @jiyosubversion 5.2.2 - Mar 13, 2013 - By Joe Ziegler - Optimized for 1280x960 - © Amazon Web Services
  2. 2. 1) Introducing Amazon Web Services2) Why are enterprises rapidly adopting cloud3) What is Amazon Web Services?4) What is unique about Amazon Web Services?5) Success stories6) Busting myths [ Our Plan for Today ] 2
  3. 3. 1. Who is Amazon.com? 3
  4. 4. Consumer businessSeller business }IT Infrastructure business[ Amazon.com’s Three Businesses ] 4
  5. 5. About AmazonHow did Amazon… Web Services Deep experience in building and operating global web scale systems …get into cloud computing?
  6. 6. AWS Global Customers 6
  7. 7. Reasons for Cloud Adoption…what our customers tell us 7
  8. 8. [ ]1. Trade CapEx for Variable Expenditure 8
  9. 9. — No initial investment needed— No termination fees— No commitments— Clear pricing model (on the website) Pay for Infrastructure as you Need it, Not Up[ Front ] 9
  10. 10. [ 2. Lower Total Costs of IT ] 10
  11. 11. – AWS’ scale allows us to constantly reduce our costs– Relentless focus on building efficiencies– We are comfortable running a high volume, low margin business– We pass savings along to our customers in the form of low prices Lower variable expense than companies can[ do for themselves ] 11
  12. 12. Reduced Prices Lower More Infrastructure Costs Customers Economies of Scale { More AWS Usage More Infrastructure[ Infrastructure innovation ] 12
  13. 13. Saved $34M { Saved 10’s of millions of $ with Saved 40-50% in opex; $1 SmartHub 12 apps on AWS million/annum[ Customers have lowered costs with AWS ] 13
  14. 14. [ 3. Elastic Capacity ] 14
  15. 15. — Scale up and down in minutes— No need to provision— Optimize resources based on your needs— Can easily manage unexpected peaks [ You don’t need to guess capacity ] 15
  16. 16. Capacity traditional IT capacity Time Your IT needs Usage Patterns: [ Traditional IT ] 16
  17. 17. On and Off Fast GrowthVariable peaks Predictable peaks Usage Patterns: [ Traditional IT ] 17
  18. 18. On and Off WASTE Fast Growth PoorVariable peaks Service Predictable peaks Usage Patterns: [ Traditional IT ] 18
  19. 19. Capacity traditional IT capacity Elastic Time CLOUD capacity Your IT needs Usage Patterns: [ Cloud Computing ] 19
  20. 20. On and Off Fast GrowthVariable peaks Predictable peaks Usage Patterns: [ Cloud Computing ] 20
  21. 21. [ 4. Quick and Easy Deployment ] 21
  22. 22. Old world infrastructure in weeksAWS infrastructure in minutes[ Dramatically increase speed and agility ] 22
  23. 23. [Developer efficiency with AWS V/S in-house alternatives ] { 23
  24. 24. [ 5. Increase Innovation ] 24
  25. 25. – Experiment often– Fail quickly at a low cost– More innovation[ Experiment fast with Low Cost & Low Risk ] 25
  26. 26. [ 6. Focus on differentiation ] 26
  27. 27. [Stop spending on undifferentiated heavy lifting ]We take care of... So you don’t have to …. Data Centers Power  Buy and install new hardware Cooling Networking  Build or upgrade data center Racks Servers Storage Labor 27
  28. 28. [ 7. Go global in minutes ] 28
  29. 29. What is Amazon Web Services? 29
  30. 30. – Reliable, scalable, low-cost infrastructure– Every service offers APIs– You can use only the components you need– All the important “building blocks” are provided [ What is Amazon Web Services? ] 30
  31. 31. Region GovCloud Region[ Global AWS Infrastructure ] 31
  32. 32. Availability Zone[ Global AWS Infrastructure ] 32
  33. 33. Seattle South Bend New York (3) London (2)Amsterdam Newark (2) Stockholm Dublin Palo Alto Tokyo (2) HaywardSan Jose Paris Frankfurt (2) Ashburn(2) Madrid Milan (2) Los Angeles (2) Jacksonville Osaka Hong Kong Dallas (2) (2) St.Louis Miami Singapore (2) Sao Paulo Edge Locations Sydney [ Global AWS Infrastructure ] 33
  34. 34. amazon web services[ The Amazon Web Services universe ] 34
  35. 35. Command Line API Web Console SDK[ The Amazon Web Services universe ] 35
  36. 36. Cross Service Features CloudWatchSimple Notification Service IAM Simple WorkFlow CloudFormation Management + Elastic BeanStalk Interface[ The Amazon Web Services universe ] 36 (some services are omitted here)
  37. 37. Cross Service Features Platform Building blocks EMRRedshift SQS CloudFront Management + DynamoDB Interface RDS SES CloudSearch[ The Amazon Web Services universe ] 37 (some services are omitted here)
  38. 38. Cross Service Features Platform Building blocks Infrastructure Building Management + Blocks Interface EC2 Virtual Private Cloud S3 Glacier EBS[ The Amazon Web Services universe ] 38 (some services are omitted here)
  39. 39. Elastic Beanstalk Cross Simple WorkFlow Service CloudFormation Features CloudWatch IAM Command Line Web Console APIs Platform SDK Building RDS CloudSearch blocks SES CloudFront SQS EMR DynamoDB Infrastructure Building Management + VPC EC2 Blocks EBS S3 Interface[ The Amazon Web Services universe ] 39 (some services are omitted here)
  40. 40. What is unique about Amazon Web Services? 40
  41. 41. 1. Our business model is high volume and low[ margin ] 41
  42. 42. — Cloud economics do not appeal to old guard companies— Our DNA to run high volume and low margin business— Need a different mindset to run low margin business: keep pricing different and lower cost to innovate [ Different ballgame from traditional IT ] 42
  43. 43. [ 2. Flexibility ] 43
  44. 44. — Multiple operating systems (Linux, Windows...)— Multiple software platforms (SAP, IBM...)— Multiple database (Oracle, MS SQL, MySQL...) [ Freedom of choice ] 44
  45. 45. [ 3. Granular Pricing Options ] 45
  46. 46. — Pay for servers “by the hour” (on-demand)— Pay for storage “per gigabyte” per month— Pay for data transfer “per gigabyte”— Easy to turn resources on/off (running costs) [ Pay only for what you use ] 46
  47. 47. [ 4. Rapid innovation ] 47
  48. 48. 158New Services/Features 82 61 48 24 9 2007 2008 2009 2010 2011 2012 48
  49. 49. [ 5. Global Partner Ecosystem ] 49
  50. 50. [ Global Partner Ecosystem ] 50
  51. 51. [ 6. AWS Marketplace ] 51
  52. 52. Customer Success Stories 52
  53. 53. [ Enterprise Applications ] 53
  54. 54. — Using AWS since April 2010— Hybrid environment (AWS + traditional IT)— Dev/test is ready within Amazon VPC— Business gains: agility, no capex and optimizing resource utilization [ Shell ] 54
  55. 55. — Ramco hosts its on-demand ERP solution on AWS— Reduced its capex and opex by 40%— Can easily serve global customers— Multiple services, including Cloudwatch [ Ramco ERP On Cloud ] 55
  56. 56. [ Media and Web Applications ] 56
  57. 57. — 26 million subscribers— Netflix is ~25% of US Internet traffic— They are ~100% on AWS— Adrian Cockcroft, Cloud Architect: http://www.slideshare.net/adrianco [ Netflix.com ] 57
  58. 58. — Simple way to create videos with your pictures— Facebook App: From 50 to 5,000 servers in 3 days— Later optimization with Cluster GPU Instances (EC2)— Freemium model [ Animoto.com ] 58
  59. 59. Capacity Peak of 5,000 EC2 instances Launch of Facebook App Time [ Animoto.com ] 59
  60. 60. [ Big Data, HPC, Analytics ] 60
  61. 61. — Processing of Cassini probe images (200,000+)— All-Terrain Hex-Limbed Extra-Terrestrial Explorer robot— Many other systems on AWS [ NASA JPL ] 61
  62. 62. [ Archive, Disaster Recovery ] 62
  63. 63. — Replay and analysis of the activity in the stock market— Interface built with Adobe FLEX + AIR— The infrastructure is purely Amazon S3 [ Nasdaq ] 63
  64. 64. [ Mobile and games ] 64
  65. 65. — Indias leading mobile and online games company— Cricket T20 Fever on t20fever.com— “AWS was ideal solution to meet the wild growth of IPL- based games,” Vishal Gondal, CEO, Indiagames. [ Indiagames ] 65
  66. 66. Chen Qi, COO, Fun+ Game [ FunPlus Game ] 66
  67. 67. Cloud Computing Myths 67
  68. 68. — Multiple regions / Availability zones— Many companies achieve better performance on AWS— Service Level Agreements— Amazon S3’s Durability: 99.999999999% [ 1. The cloud is not reliable ] 68
  69. 69. — Security is #1 priority for AWS— Certifications: SOC1 type II audits, ISO 27001, PCI-DSS-1— Amazon.com uses AWS technology— Data privacy through encryption— http://aws.amazon.com/security[ 2. Security/privacy not adequate ] 69
  70. 70. — Scale and utilization are not the same— Huge capEx— No true elasticity— Still need to manage the “undifferentiated heavy lifting”[ 3. Same benefits on private cloud ] 70
  71. 71. amazon web servicesHow to get started? 71
  72. 72. — Create an AWS account— Subscribe to services (EC2, S3...)— Use the AWS Management Console to try them out— Try out in the free tier— No termination fees, no commitments [ Getting started with AWS ] 72
  73. 73. Thank Youzieglerj@amazon.com @jiyosub 73

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