2. First Off... Who Am I?
Co-author: The Art of SEO
CEO: Stone Temple Consulting, 30+
person Digital Marketing and SEO firm
Columnist:
Interviewer:
10. Google’s Matt Cutts
Matt Cutts
October 7, 2012
It’s just the case that that a
picture is just more likely to
attract attention. It’s just a
little more likely to get the
clicks, and you now, it’s
almost like an indicator of
trust.”
12. Google’s Matt Cutts
Matt Cutts
October 7, 2012
Interview with
Eric Enge
“The idea is you want to have
something that everybody can
participate in and just make
these sort of links, and then over
time, as we start to learn more
about who the high quality
authors are, you could imagine
that starting to affect rankings.
13. Google’s Eric Schmidt
Eric Schmidt
The New Digital Age
“Within search results,
information tied to verified
online profiles will be ranked
higher than content without
such verification, which will
result in most users naturally
clicking on the top (verified)
results. The true cost of
remaining anonymous,
then, might be irrelevance.”
14. Google’s John Mueller
In a comment on
a +Eric Enge
Google Plus
Discussion
“We currently don't use
the description metatag value in ranking,
but it still makes sense
to use it appropriately,
right? There's a lot that
can be said for using
authorship markup, it's
certainly not a no-op.”
16. Does In-Depth Articles Use AuthorRank?
• No clear evidence that it does
• Appears to be more driven by PublisherRank
• It might be that AuthorRank is a factor in
determining PublisherRank?
• No way to know
19. The Best Tip for Building Your AuthorRank
Build Your Authority With Humans On The Web
20. Building Your Authority With Humans
• Be an Expert
• Create Great Content
– Humans use social signals to help identify this
– Engagement (comments) as well
• Interact with other experts online
• Help people
• Write for high authority sites
21. Google’s Matt Cutts
Matt Cutts
October 7, 2012
Interview with
Eric Enge
“By doing things that help
build your own reputation, you
are focusing on the right types
of activity. Those are the
signals we want to find and
value the most anyway.”
