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Social Media With A Purpose - IRCE; Chicago, IL

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In this presentation, Eric Enge explores the relationship between content marketing and Search Engine Optimization, and how you can leverage this link to your business’s advantage, to build your brand and drive more sales. This slide is shown at IRCE in Chicago, IL in June, 2016.

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Social Media With A Purpose - IRCE; Chicago, IL

  1. 1. Eric Enge eenge@stonetemple.com www.stonetemple.com Social Media With a Purpose
  2. 2. Eric Enge eenge@stonetemple.com www.stonetemple.com Stone Temple Consulting Full-service Digital Marketing Agency Content Marketing • Strategic Plan • Off-site Placements • On-site Content • Influencer / Media Relationships • Link Building On-Page SEO • Comprehensive Audits • Site Hierarchy (IA) • Search Engine Crawl Management • Crawls • Ongoing Site Reviews and Auditing • Mobile Strategy • Mobile SEO Implementation • AMP • App Strategy • Deep Linking • App Store Optimization Social Media • Strategic Plan • Drive Business Results • Influencer / Media Relationships • Content Strategy • Content Generation Mobile
  3. 3. Eric Enge eenge@stonetemple.com www.stonetemple.com 1984 World Foosball Champion – “Goalie War” Eric Enge – Fun Fact
  4. 4. Eric Enge eenge@stonetemple.com www.stonetemple.com What’s Our Objective?
  5. 5. Eric Enge eenge@stonetemple.com www.stonetemple.com 1. More Followers?
  6. 6. Eric Enge eenge@stonetemple.com www.stonetemple.com These People Disagree
  7. 7. Eric Enge eenge@stonetemple.com www.stonetemple.com 2. More Engagement?
  8. 8. Eric Enge eenge@stonetemple.com www.stonetemple.com Source: Chartbeat
  9. 9. Eric Enge eenge@stonetemple.com www.stonetemple.com Hilton Suggests: Fantastic Engagement Example
  10. 10. Eric Enge eenge@stonetemple.com www.stonetemple.com Sadly, the Last Tweet Was on Feb 20!
  11. 11. Eric Enge eenge@stonetemple.com www.stonetemple.com 3. Directly Drive SEO?
  12. 12. Eric Enge eenge@stonetemple.com www.stonetemple.com Links From All These Sites are NoFollow (Which Means They Have No SEO Value)
  13. 13. Eric Enge eenge@stonetemple.com www.stonetemple.com Let’s Rethink That Objective
  14. 14. Eric Enge eenge@stonetemple.com www.stonetemple.com Start With a Purpose
  15. 15. Eric Enge eenge@stonetemple.com www.stonetemple.com How Can I Drive Leads & Sales?
  16. 16. Eric Enge eenge@stonetemple.com www.stonetemple.com Today’s Environment is an Ecosystem
  17. 17. Eric Enge eenge@stonetemple.com www.stonetemple.com Larger Audiences Increase Visibility
  18. 18. Eric Enge eenge@stonetemple.com www.stonetemple.com Who in This Chart Can Amplify Your Message?
  19. 19. Eric Enge eenge@stonetemple.com www.stonetemple.com This is Your Target, Right Here
  20. 20. Eric Enge eenge@stonetemple.com www.stonetemple.com Social Media Sharing Can Build Your Audience 1 2 34
  21. 21. Eric Enge eenge@stonetemple.com www.stonetemple.com Social Media Sharing Can Drive Links
  22. 22. Eric Enge eenge@stonetemple.com www.stonetemple.com Influencer Influencers Are an Accelerant
  23. 23. Eric Enge eenge@stonetemple.com www.stonetemple.com Influencers Have Large Audiences
  24. 24. Eric Enge eenge@stonetemple.com www.stonetemple.com Eric Enge eenge@stonetemple.com @stonetemple +Eric Enge (508) 962-8474 www.stonetemple.com Thank You!

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