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The presentation for the AmCham France Hospitality and Travel Working Committee, and the AmCham France Retail Working Committee, are pleased to invite you to:
Optimizing online sales for the Tourism industry
Acquire and retain guests in an Online Travel Agency (OTA) dominated environment by maintaining control of your brand on Google and engaging your clients
The Internet landscape is constantly changing and it is difficult to remain current on how to grow business from online sales. Today, when U.S. tourists are searching online, there are so many choices that often your company website is nowhere to be found. Instead, large travel websites are found when tourists are looking and they require that you surrender a higher profit in order to acquire those customers.
What if you could build your own direct relationship with passionate consumers through online word of mouth? What if you were more frequently found when U.S. tourists are looking? What if you could increase your profits by driving more reservations directly through your own website, avoiding large travel portal sites that take a significant piece of your margins?
Jay Feitlinger, American Digital Marketing and Search Engine Optimization (SEO) Expert and CEO of StringCan Interactive, a US-based digital marketing agency with an office in Paris will share what changes have happened with the Internet, specifically with Google, why these changes were made, and ideas on how your Tourism, Hotel or Restaurant can leverage best practices on how to improve your profit and relationship with U.S. tourists.
About the event:
Most American travelers today use Google to find and make reservations online when traveling to Europe. The majority of these international visitors will ultimately find and use large travel portal sites like TripAdvisor, Orbitz, and Expedia, which decrease the profits made by the service provider. However, the digital tools exist to compete effectively with these portal websites especially with repeat customers and referral opportunities.
In his presentation, Mr. Feitlinger will discuss how hotels, restaurants and travel service providers can leverage recent changes from Google on how to drive more traffic to their site and increase the number of reservations made directly on site. He will also discuss how to create awareness and build loyalty through online word of mouth, how to use content to increase your findability, and how to build an online bra