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Social Media for SEO in 2014


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Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.

Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.

Published in: Marketing
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Social Media for SEO in 2014

  1. 1. Social Media for SEO Navneet  Kaushal   CEO   PageTraffic  
  2. 2. WHO AM I? Navneet  Kaushal   Founder  &  CEO  of    PageTraffic   11  Years  of  Digital  Search  Marke?ng  experience   Editor   Expert  author  on  WebProNews,  Search Newz, Clickz, Social Media Today, Search Engine Journal, PromotionWorld, Business 2 Community  ,  India  Digital  Review etc Regularly  quoted  on  ET  Now,  Zee  News,  SeaPle  Times,  Hindustan  Times,  Livemint,  BenefitIT  etc.   About  PageTraffic   Established  in  2002   95  people  strong,  with  offices  in  New  Delhi,  Noida,  Mumbai,  Chicago  &  London   Offers  SEO,  SMO,  PPC,  Link  Building,  Web  Development  services   More  than  2000  clients  worldwide   Winner  of  Red  Herring  Top  100  Asia  Award  2011
  3. 3. Opportunity of Social Media for Search •  Social Media in Search Results •  Social Media improving Search Rankings •  Discovery on Social Media
  4. 4. Impact of Social Networks on Search Rankings
  5. 5. Search is big! 3 Billion Searches/Day (announced Aug. 2012) Number of Searches/Day on Google
  6. 6. 1 billion Facebook users 5 billion Google +1’s a day 300 million Twitter users 3.3 billion pieces of content shared on Facebook each month 220 million LinkedIn users 135 million active users on Google+ *Source – 2012 Internet in numbers
  7. 7. RANKING FACTORS IN SEARCH *Searchmetrics Ranking Factors 2013
  8. 8. The Changing SERP Composition Linkedin Site Twitter PDF File Facebook
  9. 9. The Changing SERP Composition Site Wikipedia News sites Twitter Facebook
  10. 10. No More Search without Social
  11. 11. Search has gone Social
  12. 12. Search Results have gone beyond Text
  13. 13. How The Ranking Factors Have Changed?
  14. 14. Now Then Keywords Content Google + Keywords Content Code Code Meta Tags Meta Tags Links Links Facebook Profiles Youtube videos Pinterest, Flickr images Quora,answers. com etc.
  15. 15. What is the Opportunity of Social in Search?
  16. 16. Where to Participate?
  17. 17. Q+A Sites
  18. 18. Document Sharing Sites
  19. 19. How Social Media Affects Search?
  20. 20. Best Practices
  21. 21. Optimize your social media profiles Be descriptive as possible. Always fill out the ‘About’ or ‘Information’ sections of any social media platform. Be sure to use 2-3 business keywords that describe your business and are also terms individuals would use to search for your business.
  22. 22. Optimize your social media profiles The “Category” field is often overlooked on Facebook Pages but is important for Facebook mobile searches. Check to make sure your business is listed as the correct category while editing your basic information
  23. 23. Optimize your social media content/updates Always include some of the relevant search keywords you determined for your business in your Facebook or G+ updates, tweets, pin descriptions, etc. It’s important to remember to share content from your website or blog socially to give it an SEO boost too. Sharing new content on G+ is especially important because it helps Google index it faster (indexing means Google adds this URL to their database).
  24. 24. Build links by making your content shareable Likes, comments, +1s, repins, retweets, etc., all play into the weight given to your links. If you create content people want to share, you can create more inbound links. “Content” doesn’t always have to be as elaborate as a blog post or whitepaper, content can also refer to tweets or Facebook posts as well. By posting engaging social content, you’re improving your SEO value
  25. 25. Use Pinterest An easy way to create shareable content is by using Pinterest. Google indexes pages from websites with heavy traffic faster and higher in a SERP. Add keywords within the title of a Pinterest board, the board’s description and individual pin Customize the pin’s link and point people back to your website or blog.
  26. 26. Google Plus & Search •  9,400 percent increase in followers since last year •  Top 100 brands now boast 20.9 million fans- up from just 222,000 in 2011 •  Emerged as the second largest global social media network •  343 million active users in Q4 2012
  27. 27. Google Plus & Search ü  Around 36% of fortune top 100 companies have G+ profiles whilst only 3% of them have the authorship mark up in place ü  45% of tech sites though use Google authorship. ü  Only 7% of Google’s own blogs use authorship.
  28. 28. Why should you care about Google+? Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance. Eric Schmidt, CEO of Google
  29. 29. Google Will Go to Great Lengths to Favor G+
  30. 30. Rel=Publisher
  31. 31. Rel=Publisher
  32. 32. Rel=Publisher
  33. 33. Google Authorship “We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.” – Othar Hansson (Google Authorship Project)
  34. 34. Verifying Authorship
  35. 35. Email Address
  36. 36. Google Authorship Markup Structured data markup using microdata from will be interpreted as authorship information as well.
  37. 37. How will you appear in SERPS
  38. 38. Author Stats
  39. 39. Authorship Goals þ Highlight Authors ¨ Rank Search Results
  40. 40. Author Rank Author Rank is about fusing the web of people with the web of documents and creating a more savvy view of Internet influence.
  41. 41. Start Building Author Rank
  42. 42. Author Rank & Search Rankings “It’s just the case that that picture is just more likely to attract attention. It’s just a little more likely to get the clicks, and you now, it’s almost like an indicator of trust…you could imagine that starting to affect rankings.”
  43. 43. Checklist to Improve Author Rank Check your Google+ feed and interact. Update your blog regularly Start building visibility (and/or a relationship) with the authors and editors. Look interesting people, circle them
  44. 44. More Google+ Tips •  Spend 10-minutes a day on it •  Create a Google+ Local listing. According to Google, 97 per cent of consumers search for local businesses online. •  A Local Google+ page is different from a Google+ Business Page. It allows customers to easily connect with that business’s physical location. •  Update the details about your business–address, phone number, hours, etc.–and you’re good to go!
  45. 45. Common Mistakes to Avoid!
  46. 46. ü  Not making your business’s social media sites public. ü  Creating a Facebook Profile instead of a Facebook Page. ü  Not customizing your Facebook URL. ü  Not using your business’s name as your Facebook Page name or Twitter name. ü  Uploading images to your social channels with file names such as: Photo1 or IMG1287 ü  Duplicating another website’s content.
  47. 47. THANK YOU! Website: Email: Twitter: Blog: Facebook: @navneetkaushal