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Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
The Future of SEO and Digital Marketing
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
1984 World Foosball
Champion – “Goalie War”
Eric Enge – Fun Fact
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
What’s New in
The Art of SEO?
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
What’s Changed? Great
Question, Let’s Review!
CH7
Link Building
CH8
Soci...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
CH9
Did not Exist
CH9
Penguin and
Panda
Penalties
CH11
Tools
CH11
Comple...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
What Was Big
in 2015?
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
4 Areas of Change
Mobilegeddon
Twitter Firehose Deal
Content Marketing a...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Mobilegeddon
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
What Happened With Mobilegeddon?
We Analyzed 15,235
Queries Week of Apri...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Mobile DOES Matter as a Ranking Factor
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Twitter
Indexing
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Does Google Index More Tweets?
We Ran a Study in
February 2015 of
138,00...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Here are the Raw Results From February
But on May 19th Google
Went Live ...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Comparison of Indexation in June vs
February
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Emphasis on Authority Only Increased
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
The Truth
About Content
Shock
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Source: Chartbeat
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Source: Moz and BuzzSumo
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
No Correlation Between Shares and
Links
Source: Moz and BuzzSumo
Correla...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
No Social Network Does Well
Source: Moz and BuzzSumo
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Most Content Gets Shares OR Links
Source: Moz and BuzzSumo
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Most Content Gets Shares OR Links
Source: Moz and BuzzSumo
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Source: Moz and BuzzSumo
These Have a Very Strong Correlation
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Opinion Forming Journalism Works
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
These Sites Also Have a Very Strong
Correlation
Source: Moz and BuzzSumo
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Data Driven Research Studies Work
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Content Length Of the Articles in the
Study
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Longer Form Content Does Very
Well Too
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
https://www.stonetemple.com/all-our-social-media-seo-studies/
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Got Some Links!
Including a
Write Up in
the WSJ
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
If You Produce the Right Content …
Social Media Sharing Can Drive Links
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Paid Social Works Too
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Key Takeaways – Content Marketing
Stop Producing Good Content
Start Prod...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Rich Answers
in Search
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Example of a Rich Answer From Google
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Why Are Fire Trucks Red?
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
How Often Does Google Show Rich
Answers?
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
How Has This Grown Over Time?
Increase in Rich Answers
(No Sidebar) of 3...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Rich Answers Key Points
Google Will Continue to Expand This
Rapidly
Don’...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Domain Authority
of 38
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
More Items
Will Drive
More Clicks
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Ranks Number 5
Normally
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Simple Direct
Answer to the
Question
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Got the Rich
Answer
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
How Can I Get Me
Some?
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
How To Implement a NoFollow?
How To Implement a NoIndex Tag?
How To Impl...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
We Published 5
Videos on May 20th
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
We Included Transcripts With
an Outline of Clear Steps
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
The Content Provided a Lot More
Info Than Just the “How To”
We Shared it...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Bingo!
Saw This
Within 3
Days of
Publishing
the
Content
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Identify a Simple Question
Provide a Direct Answer
Make it Easy for User...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Key Takeaways – Rich Answers
Rich Answers Can Drive MORE Traffic
Algorit...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
What’s Coming
In The Future?
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
5 Trends
Rise of the Millennials
Authorship, Really?
Mobile, Voice Searc...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
1
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Expect High
Quality, and Lots
of Choices …
Because
Accessing All Your
Ch...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Look for
Engagement (or
Entertainment) …
Because There are
so Many Avail...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Require
Authenticity…
Because There
are so Many Ways
That Inauthentic
Be...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Impatient …
Because There
are Others that
Will Provide a
Faster Response
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Short Attention
Span …
Because Other
Enticing Things
are Awaiting Their
...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
How Do you Succeed With the Millennials?
Only if They Want You To
Prepar...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
2
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
At SMX East on
10/1/2015 Gary
Illyes said that
publishers should
leave a...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
• Be an Expert
• Create Great Content
– Humans use social signals to hel...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
“By doing things that help
build your own reputation,
you are focusing o...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Author Authority Summary
Will Google Look at This Again? Maybe
Building ...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
“… more Google searches take
place on mobile devices than on
computers i...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
“Voice control/search will
soon be the primary way
that users interact w...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Mobile / Voice Summary
By 2020 3/4 of Installed Device Will be New Types...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
4
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
What Percentage of Users Do You
Satisfy?
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
What if Your Percentage is Lower
Than the Competition?
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
75
Think About Task Completion
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Server Side Delays Test – Google and Bing
Strong
Correlation
Between
Sat...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Users Have Options
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Content Effectiveness Optimization
Summary
Think About Helping Users Com...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Humans and Machines Think
Differently
5
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Google’s DeepMind is Teaching
Machines to Read
(and Comprehend)
Uses
Ann...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Neural Networks Making Key Advances
Scientists Have
Developed New
Techni...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Sample Problem:
Recognizing a
Face
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
What About RankBrain?
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
What’s the title of the consumer at the
highest level of the food chain?...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Traditional Ranking Signals
Findability Importance Relevance
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
What’s
Missing?
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
How About Understanding the Query?
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Deep Learning Summary
Massive Investments Being Made in This Area
Key to...
Eric Enge Stonetemple.com
@stonetemple
+Eric Enge
Eric Enge
eenge@stonetemple.com
@stonetemple
+Eric Enge
(508) 962-8474
w...
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The Future of Digital Marketing and SEO - Art of SEO Book Event

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My presentation on the future of digital marketing and SEO, given at an event celebrating the release of the third edition of The Art of SEO. I'm lead co-author of that book.

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The Future of Digital Marketing and SEO - Art of SEO Book Event

  1. 1. Eric Enge Stonetemple.com @stonetemple +Eric Enge The Future of SEO and Digital Marketing
  2. 2. Eric Enge Stonetemple.com @stonetemple +Eric Enge 1984 World Foosball Champion – “Goalie War” Eric Enge – Fun Fact
  3. 3. Eric Enge Stonetemple.com @stonetemple +Eric Enge What’s New in The Art of SEO?
  4. 4. Eric Enge Stonetemple.com @stonetemple +Eric Enge What’s Changed? Great Question, Let’s Review! CH7 Link Building CH8 Social Media CH7 Content Marketing CH8 Completely Rewritten
  5. 5. Eric Enge Stonetemple.com @stonetemple +Eric Enge CH9 Did not Exist CH9 Penguin and Panda Penalties CH11 Tools CH11 Completely Rewritten CH15 SEO Predictions CH15 New SEO Predictions
  6. 6. Eric Enge Stonetemple.com @stonetemple +Eric Enge What Was Big in 2015?
  7. 7. Eric Enge Stonetemple.com @stonetemple +Eric Enge 4 Areas of Change Mobilegeddon Twitter Firehose Deal Content Marketing and Content Shock Rich Answers in Search
  8. 8. Eric Enge Stonetemple.com @stonetemple +Eric Enge Mobilegeddon
  9. 9. Eric Enge Stonetemple.com @stonetemple +Eric Enge What Happened With Mobilegeddon? We Analyzed 15,235 Queries Week of April 17, and Again on May 18 We Focused on the Top 10 Results
  10. 10. Eric Enge Stonetemple.com @stonetemple +Eric Enge Mobile DOES Matter as a Ranking Factor
  11. 11. Eric Enge Stonetemple.com @stonetemple +Eric Enge Twitter Indexing
  12. 12. Eric Enge Stonetemple.com @stonetemple +Eric Enge Does Google Index More Tweets? We Ran a Study in February 2015 of 138,000 Tweets
  13. 13. Eric Enge Stonetemple.com @stonetemple +Eric Enge Here are the Raw Results From February But on May 19th Google Went Live with an Integration Leveraging the Twitter API
  14. 14. Eric Enge Stonetemple.com @stonetemple +Eric Enge Comparison of Indexation in June vs February
  15. 15. Eric Enge Stonetemple.com @stonetemple +Eric Enge Emphasis on Authority Only Increased
  16. 16. Eric Enge Stonetemple.com @stonetemple +Eric Enge The Truth About Content Shock
  17. 17. Eric Enge Stonetemple.com @stonetemple +Eric Enge Source: Chartbeat
  18. 18. Eric Enge Stonetemple.com @stonetemple +Eric Enge Source: Moz and BuzzSumo
  19. 19. Eric Enge Stonetemple.com @stonetemple +Eric Enge No Correlation Between Shares and Links Source: Moz and BuzzSumo Correlation Between Links and Shares
  20. 20. Eric Enge Stonetemple.com @stonetemple +Eric Enge No Social Network Does Well Source: Moz and BuzzSumo
  21. 21. Eric Enge Stonetemple.com @stonetemple +Eric Enge Most Content Gets Shares OR Links Source: Moz and BuzzSumo
  22. 22. Eric Enge Stonetemple.com @stonetemple +Eric Enge Most Content Gets Shares OR Links Source: Moz and BuzzSumo
  23. 23. Eric Enge Stonetemple.com @stonetemple +Eric Enge Source: Moz and BuzzSumo These Have a Very Strong Correlation
  24. 24. Eric Enge Stonetemple.com @stonetemple +Eric Enge Opinion Forming Journalism Works
  25. 25. Eric Enge Stonetemple.com @stonetemple +Eric Enge These Sites Also Have a Very Strong Correlation Source: Moz and BuzzSumo
  26. 26. Eric Enge Stonetemple.com @stonetemple +Eric Enge Data Driven Research Studies Work
  27. 27. Eric Enge Stonetemple.com @stonetemple +Eric Enge Content Length Of the Articles in the Study
  28. 28. Eric Enge Stonetemple.com @stonetemple +Eric Enge Longer Form Content Does Very Well Too
  29. 29. Eric Enge Stonetemple.com @stonetemple +Eric Enge https://www.stonetemple.com/all-our-social-media-seo-studies/
  30. 30. Eric Enge Stonetemple.com @stonetemple +Eric Enge Got Some Links! Including a Write Up in the WSJ
  31. 31. Eric Enge Stonetemple.com @stonetemple +Eric Enge If You Produce the Right Content … Social Media Sharing Can Drive Links
  32. 32. Eric Enge Stonetemple.com @stonetemple +Eric Enge Paid Social Works Too
  33. 33. Eric Enge Stonetemple.com @stonetemple +Eric Enge Key Takeaways – Content Marketing Stop Producing Good Content Start Producing Elite Content Data Driven, Journalism, Long Form Content Promote it Using All Your Channels Measure Your Results and Adapt
  34. 34. Eric Enge Stonetemple.com @stonetemple +Eric Enge Rich Answers in Search
  35. 35. Eric Enge Stonetemple.com @stonetemple +Eric Enge Example of a Rich Answer From Google
  36. 36. Eric Enge Stonetemple.com @stonetemple +Eric Enge Why Are Fire Trucks Red?
  37. 37. Eric Enge Stonetemple.com @stonetemple +Eric Enge How Often Does Google Show Rich Answers?
  38. 38. Eric Enge Stonetemple.com @stonetemple +Eric Enge How Has This Grown Over Time? Increase in Rich Answers (No Sidebar) of 38%! We Measured This in December 2014 and July 2015
  39. 39. Eric Enge Stonetemple.com @stonetemple +Eric Enge Rich Answers Key Points Google Will Continue to Expand This Rapidly Don’t Build Your Business on Public Domain Data Don’t Build Your Business on Easily Licensed Data Develop Content that Provides Direct Answers Click Here for our Complete Rich Answers Guide!
  40. 40. Eric Enge Stonetemple.com @stonetemple +Eric Enge Domain Authority of 38
  41. 41. Eric Enge Stonetemple.com @stonetemple +Eric Enge More Items Will Drive More Clicks
  42. 42. Eric Enge Stonetemple.com @stonetemple +Eric Enge Ranks Number 5 Normally
  43. 43. Eric Enge Stonetemple.com @stonetemple +Eric Enge Simple Direct Answer to the Question
  44. 44. Eric Enge Stonetemple.com @stonetemple +Eric Enge Got the Rich Answer
  45. 45. Eric Enge Stonetemple.com @stonetemple +Eric Enge How Can I Get Me Some?
  46. 46. Eric Enge Stonetemple.com @stonetemple +Eric Enge How To Implement a NoFollow? How To Implement a NoIndex Tag? How To Implement a Rel Alternate Tag? How To Implement a Rel Canonical? How To Implement a Vary:User Agent Header? We Started With a List of Common Questions
  47. 47. Eric Enge Stonetemple.com @stonetemple +Eric Enge We Published 5 Videos on May 20th
  48. 48. Eric Enge Stonetemple.com @stonetemple +Eric Enge We Included Transcripts With an Outline of Clear Steps
  49. 49. Eric Enge Stonetemple.com @stonetemple +Eric Enge The Content Provided a Lot More Info Than Just the “How To” We Shared it on Google+ and Submitted it in Search Console
  50. 50. Eric Enge Stonetemple.com @stonetemple +Eric Enge Bingo! Saw This Within 3 Days of Publishing the Content
  51. 51. Eric Enge Stonetemple.com @stonetemple +Eric Enge Identify a Simple Question Provide a Direct Answer Make it Easy for Users (and Google) to Find 1 2 4 Offer Valued Added Info3 Rich Answers Recipe
  52. 52. Eric Enge Stonetemple.com @stonetemple +Eric Enge Key Takeaways – Rich Answers Rich Answers Can Drive MORE Traffic Algorithm Google Uses is NOT Authority Centric It’s Based on Content Quality Measurement This is a NEW Type of SEO
  53. 53. Eric Enge Stonetemple.com @stonetemple +Eric Enge What’s Coming In The Future?
  54. 54. Eric Enge Stonetemple.com @stonetemple +Eric Enge 5 Trends Rise of the Millennials Authorship, Really? Mobile, Voice Search (Conversational) Content Effectiveness Optimization Deep Learning
  55. 55. Eric Enge Stonetemple.com @stonetemple +Eric Enge 1
  56. 56. Eric Enge Stonetemple.com @stonetemple +Eric Enge Expect High Quality, and Lots of Choices … Because Accessing All Your Choices is Easier Than its Ever Been
  57. 57. Eric Enge Stonetemple.com @stonetemple +Eric Enge Look for Engagement (or Entertainment) … Because There are so Many Available Channels and Progressive Brands are Doing it
  58. 58. Eric Enge Stonetemple.com @stonetemple +Eric Enge Require Authenticity… Because There are so Many Ways That Inauthentic Behavior Can Get Exposed
  59. 59. Eric Enge Stonetemple.com @stonetemple +Eric Enge Impatient … Because There are Others that Will Provide a Faster Response
  60. 60. Eric Enge Stonetemple.com @stonetemple +Eric Enge Short Attention Span … Because Other Enticing Things are Awaiting Their Attention
  61. 61. Eric Enge Stonetemple.com @stonetemple +Eric Enge How Do you Succeed With the Millennials? Only if They Want You To Prepare to Engage and Entertain Deliver Experiences, Build Relationships Be the Best, or Be the Cheapest Direct, Open, Honest Messaging
  62. 62. Eric Enge Stonetemple.com @stonetemple +Eric Enge 2
  63. 63. Eric Enge Stonetemple.com @stonetemple +Eric Enge At SMX East on 10/1/2015 Gary Illyes said that publishers should leave authorship markup on their pages.
  64. 64. Eric Enge Stonetemple.com @stonetemple +Eric Enge • Be an Expert • Create Great Content – Humans use social signals to help identify this – Engagement (comments) as well • Have other experts interact with you online • Help people • Write for high authority sites Build Your Authority With Humans First
  65. 65. Eric Enge Stonetemple.com @stonetemple +Eric Enge “By doing things that help build your own reputation, you are focusing on the right types of activity. Those are the signals we want to find and value the most anyway.” Google’s Matt Cutts July 9, 2012 Matt Cutts on Reputation Building
  66. 66. Eric Enge Stonetemple.com @stonetemple +Eric Enge Author Authority Summary Will Google Look at This Again? Maybe Building Authority is Not About Google It’s About Differentiation It’s About Reputation and Visibility Works Well With the Millennials
  67. 67. Eric Enge Stonetemple.com @stonetemple +Eric Enge “… more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan” Google: May 5th, 2015 http://adwords.blogspot.com/2015/05/building-for-next-moment.html 3
  68. 68. Eric Enge Stonetemple.com @stonetemple +Eric Enge “Voice control/search will soon be the primary way that users interact with Android devices, especially as the operating system expands into cars, onto wrists and on TV sets.” Greg Sterling Search Engine Land June 27, 2014
  69. 69. Eric Enge Stonetemple.com @stonetemple +Eric Enge
  70. 70. Eric Enge Stonetemple.com @stonetemple +Eric Enge
  71. 71. Eric Enge Stonetemple.com @stonetemple +Eric Enge Mobile / Voice Summary By 2020 3/4 of Installed Device Will be New Types Voice Will be Primary Interface to Those Devices Natural Language Interfaces Will Be the Norm PC Screens Will Not Go Away, However Nor Will the Demand For Long Form Information
  72. 72. Eric Enge Stonetemple.com @stonetemple +Eric Enge 4
  73. 73. Eric Enge Stonetemple.com @stonetemple +Eric Enge What Percentage of Users Do You Satisfy?
  74. 74. Eric Enge Stonetemple.com @stonetemple +Eric Enge What if Your Percentage is Lower Than the Competition?
  75. 75. Eric Enge Stonetemple.com @stonetemple +Eric Enge 75 Think About Task Completion
  76. 76. Eric Enge Stonetemple.com @stonetemple +Eric Enge Server Side Delays Test – Google and Bing Strong Correlation Between Satisfaction and Revenue
  77. 77. Eric Enge Stonetemple.com @stonetemple +Eric Enge Users Have Options
  78. 78. Eric Enge Stonetemple.com @stonetemple +Eric Enge Content Effectiveness Optimization Summary Think About Helping Users Complete Their Task What Are Their Related Needs? What Are Their Ancillary Needs? Search Engines Measuring Some Form of This Design Your Web Experiences to Meet These Needs
  79. 79. Eric Enge Stonetemple.com @stonetemple +Eric Enge Humans and Machines Think Differently 5
  80. 80. Eric Enge Stonetemple.com @stonetemple +Eric Enge Google’s DeepMind is Teaching Machines to Read (and Comprehend) Uses Annotated Databases of Content to Help the Machines Learn
  81. 81. Eric Enge Stonetemple.com @stonetemple +Eric Enge Neural Networks Making Key Advances Scientists Have Developed New Techniques to Train Networks With Many Layers
  82. 82. Eric Enge Stonetemple.com @stonetemple +Eric Enge Sample Problem: Recognizing a Face
  83. 83. Eric Enge Stonetemple.com @stonetemple +Eric Enge What About RankBrain?
  84. 84. Eric Enge Stonetemple.com @stonetemple +Eric Enge What’s the title of the consumer at the highest level of the food chain? Sample Question That RankBrain Helps Answer
  85. 85. Eric Enge Stonetemple.com @stonetemple +Eric Enge
  86. 86. Eric Enge Stonetemple.com @stonetemple +Eric Enge Traditional Ranking Signals Findability Importance Relevance
  87. 87. Eric Enge Stonetemple.com @stonetemple +Eric Enge What’s Missing?
  88. 88. Eric Enge Stonetemple.com @stonetemple +Eric Enge How About Understanding the Query?
  89. 89. Eric Enge Stonetemple.com @stonetemple +Eric Enge Deep Learning Summary Massive Investments Being Made in This Area Key to Natural Language Search and Comprehension Key to Better Understanding Customer Intent Key to Measuring Content Effectiveness But, It Will Be a Very Long Journey
  90. 90. Eric Enge Stonetemple.com @stonetemple +Eric Enge Eric Enge eenge@stonetemple.com @stonetemple +Eric Enge (508) 962-8474 www.stonetemple.com Thank You!
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My presentation on the future of digital marketing and SEO, given at an event celebrating the release of the third edition of The Art of SEO. I'm lead co-author of that book.

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