Delivering Great Content Via        Social Media         Elaine Edwards News Media and Marketing Leader        elainee@ksu...
Your goals…• Information to clients when they need it• Information to clients where they are• Repurpose content: create on...
One way, start with a blog…
Sharing K-State Resources
Repurposed, connected.
It got really cold, in April…
Special edition of the newsletter
…shared on Facebook
Article was shared online
Localized in the media
Localized and posted to blog
Newsletter update
Blog post: April 12
Twitter – April 12
Facebook – April 12
On the radio – April 12
On Ag Manager – sharing info from    Reuters…a trusted source
…with photos
Tweeted and Retweeted…
Extension agents can:• Tweet the KSRE article• Share the media article• Localize the information from the news  release an...
• Share brochure on your Facebook page• Tweet it• Post it on partners’ pages• Tag partners• Tag sponsors, thank them for i...
Post relevant info from trusted sources
About.eXtension.org
eXtension Resource Areas
www.extension.org/people/
Find colleagues
slideshare
NDSU slideshare
www.ksre.ksu.edu• YouTube: KSREVideos• Twitter: @KStateResExt• Facebook: facebook.com/KStateRE• Publications and Factsheet...
Want to blog?• K-State Research and Extension supports  Wordpress blogs• Experiment in the “Sandbox”• Official branding• C...
Other great options• Pinterest: share images to drive people to  your web content• Slideshare: share your powerpoints, pdf...
Questions?• Elaine Edwards, elainee@ksu.edu• 785-532-5851
Upcoming SlideShare
Loading in …5
×

Delivering Great Content Via Social Media

281 views
248 views

Published on

A communications strategy outline for K-State Research and Extension staff to help them determine appropriate ways to deliver content through social media

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
281
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Online in their social networksIn their professional development networksPresent in their media preferencesWhere they may be physically: the bank, the co-op, the hospital, the grocery storeVideo (YouTube, TV)Audio (Podcast, live radio)Written Word (Newsletters, Newspapers, Fact Sheets)
  • Delivering Great Content Via Social Media

    1. 1. Delivering Great Content Via Social Media Elaine Edwards News Media and Marketing Leader elainee@ksu.edu
    2. 2. Your goals…• Information to clients when they need it• Information to clients where they are• Repurpose content: create once, share many times• Share good, research-based, trusted information in a variety of forms• Listen, ask questions, be a part of the online conversation
    3. 3. One way, start with a blog…
    4. 4. Sharing K-State Resources
    5. 5. Repurposed, connected.
    6. 6. It got really cold, in April…
    7. 7. Special edition of the newsletter
    8. 8. …shared on Facebook
    9. 9. Article was shared online
    10. 10. Localized in the media
    11. 11. Localized and posted to blog
    12. 12. Newsletter update
    13. 13. Blog post: April 12
    14. 14. Twitter – April 12
    15. 15. Facebook – April 12
    16. 16. On the radio – April 12
    17. 17. On Ag Manager – sharing info from Reuters…a trusted source
    18. 18. …with photos
    19. 19. Tweeted and Retweeted…
    20. 20. Extension agents can:• Tweet the KSRE article• Share the media article• Localize the information from the news release and share via Facebook, Twitter, or press release
    21. 21. • Share brochure on your Facebook page• Tweet it• Post it on partners’ pages• Tag partners• Tag sponsors, thank them for it!• Tweet from event• Post photos from event• Write a news release, newsletter follow-up article• Share the news story through Social Media
    22. 22. Post relevant info from trusted sources
    23. 23. About.eXtension.org
    24. 24. eXtension Resource Areas
    25. 25. www.extension.org/people/
    26. 26. Find colleagues
    27. 27. slideshare
    28. 28. NDSU slideshare
    29. 29. www.ksre.ksu.edu• YouTube: KSREVideos• Twitter: @KStateResExt• Facebook: facebook.com/KStateRE• Publications and Factsheets: www.ksre.ksu.edu/bookstore/• News: www.ksre.ksu.edu/news/
    30. 30. Want to blog?• K-State Research and Extension supports Wordpress blogs• Experiment in the “Sandbox”• Official branding• Contact Joe Lear or Gamage Dissanayake to start: learj@ksu.edu or gamage@ksu.edu
    31. 31. Other great options• Pinterest: share images to drive people to your web content• Slideshare: share your powerpoints, pdfs• Linked in: create groups for sharing content, can be private• Flickr: share photos
    32. 32. Questions?• Elaine Edwards, elainee@ksu.edu• 785-532-5851

    ×