3. School papers, like newspapers have a
special mission, a right and a responsibility
to disseminate news in their respective
campus-communities while also entertaining
and educating readers and presenting issues
for their reflection.
4. Functions of the
Campus Publication
Information disseminator
Marketplace of ideas
Tool for education
Entertainment
Influential venue for a cause or crusade
Voice of its publishers
5. Purposes of
Publication Design
To make the page look attractive
To arrange the content in order of value
To make the paper look presentable
To held ‘sell’ the paper
To help readers have a quick content look
13. PARTS OF A SCHOOL PAPER
News PageNews Page
Editorial PageEditorial Page
Feature PageFeature Page
Science and Health PageScience and Health Page
Sports PageSports Page
17. Cutline and Creditline
REQUIEM FOR HEROES. Rescuers dig out of the muddy rubble
the bodies of a fireman, an engineer and a volunteer who died
trying to save the victims of a landslide at Sitio Buyagan in La
Trinidad, Benguet, on Friday. EV ESPIRITU/INQUIRER
NORTHERN LUZON
18. BylineByline
150 die in Benguet slide
Baby’s body in sack moves mayor to cry
By Delmar Cariño, Vincent Cabreza, Frank Cimatu
28. Characteristics of an Editorial Page
Dignified and formal appearanceDignified and formal appearance
Small masthead or editorial boxSmall masthead or editorial box
Larger types for editorial properLarger types for editorial proper
Masculine appearance (not the italic or theMasculine appearance (not the italic or the
script type)script type)
40. TIPS
• These pages must have bolder but
livelier appearance than other pages
• Should suggest content: speed,
action and color.
• Use only small nameplate and it is
usually placed on the last page.
44. • The content of every
page and of every
double page spread
should blend into a
harmonious unit.
• Headlines should
complement each
45. • Pictures should not
distract the eye too
much from the type.
• No one part of the page
should overshadow
entirely another part of
a page, although there
should be one dominant
point of interest.
47. • Pages should not
seem top or bottom
heavy.
• They should not
lean to the left or to
the right
• Perfect balance is
achieved by having
like units balancing
49. • Display news according
to its importance.
•The news value of every
story must determine its
page in the newspaper,
its position on a page,
and the size and style of
headline it is to have.
50. •Do not distort the news
value of a story by giving
it a more important
position or a larger
headline than it deserves.
• All stories on page one
should be more important
than other stories, except
51. • The upper right-hand
corner of the first page is
usually considered the most
important position. The
upper left is second.
•Positions above the fold are
more important than below,
boldface type gives more
prominence than light-face-
type.
72. Extraneous factors that harm an
excellent layout
Tombstoning -placing two or more headlines on
approximately the same level specially if they
are of the same font size and type
H1 H3
H4
H2
*Put a cut /picture between columns; use
different font size and style for headlines.
73. Bad breaks –– breaking stories to the top of columns..
H1
H2
H3
*The top of every column should have a headline or
a cut.
74. Separating related stories and pictures
News
story(
H2)
H2
Cut or
picture
for H2
75. Gray areas or sea of gray
*Use fillers instead*Use fillers instead..
76. Screaming headline –
one that is too big for a short or
unimportant story
H2
H1 H3
H4
*Use only the banner
or streamer structure
for the most important
headline.
77. Heavy tops ( Don’t make the page top heavy.)
H1 H2 H3
*Proportion texts and pictures.
78. Fit them all
**Avoid many headlines of the same size on a page.
*There should only be 5- 7 headlines on the front page.
Placing small heads on rather long story
**This refers to headline font size.
*Proportion headline font size or type to the news story
length.
79.
80.
81. Vocabulary
• 5W'S & H The essentials of any story: who, what, when,
where, why, and how
• BY-LINE Indicates who wrote the story; often includes
the writer's title
• CAPTION The portion of the layout which explains what
is happening in a photograph. Also called cutlines. Often
includes a photo credit.
• EDITOR Has overall responsibility for the publication
• EDITORIAL A type of story which serves to express an
opinion and encourage the reader to take some action
• ETHICS A standard of conduct based on moral beliefs
82. Vocabulary
• FACT A statement that can be proven. Not an opinion
• FEATURE A story written with some interpretation
that goes beyond just reporting the facts
• FLAG The name of the paper that usually appears at
the top of page one
• GRAF A paragraph in news writing. These are often
short, around 2-3 sentences.
• HAMMER A form of headline consisting of a few
very large words over a smaller subheadline
• HEADLINE Large type designed to summarize a
story and grab the reader's attention
83. Vocabulary
• HUMAN INTEREST An element of news that includes
people or events with which the audience can identify;
stories that are just interesting
• INVERTED PYRAMID A style of writing most
commonly applied to news stories in which the most
important facts appear early in the story and less important
facts later in the story
• KICKER A short (one or two word) statement at the
beginning of a caption that serves to grab the reader's
attention
• LEAD The beginning of the story which serves to
summarize the story and/or grab the reader's attention
84. Vocabulary
• LIBEL Written defamation; damaging false statements against
another person or institution that are in writing or are spoken
from a written script
• QUOTATION A statement made by another person included
in a published story. A direct quotation is exactly what the
person said and appears inside quotation marks. An indirect
quote is a paraphrase of what a person said and does not
appear in quotes.
• REVIEW A form of editorial written to comment on a play,
movie, piece of music or some other creative work
• SLANDER Spoken defamation; damaging false statements
against another person or institution that are spoken
85. “Laying out a page is a matter of
personal taste. There are no criteria
set for it. Therefore, the staff may
experiment freely on page makeup
until they get the pattern
acceptable to them.”