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  1. 1. Writing Press Releases Presented by: Syed Wajih Ul Hasnain() Syed Muhammad Bilal(7274)
  2. 2. A press release is a statementprepared for distribution to the media.
  3. 3. Writing Press Releases• Single double spaced page• One or two sentence paragraphs• 1st pp: by-line & brief summary• 2nd pp: include usable quote• Concise, sparse tone• Last pp: states who actor is• Conclude w/ contact information
  4. 4. What to Write•Company Letterhead•PRESS RELEASE•Contact person•Date of release•Title•By-line•Text•Contact information
  5. 5. Writing a Press Release•Decide why you are writing a pressrelease and determine your focus.•Keep it short and to the point. Usually,press releases are no more than one page•Print the words "FOR IMMEDIATERELEASE" in the top left-hand margin in allcaps. Follow this line with relevant contactinformation: name, title, address, phonenumber, e-mail address.
  6. 6. Writing a Press Release•Create a headline and center it inbold type just above the first line ofthe body of the press release.•Headlines typically highlight themost important, significant orshocking fact in the release.
  7. 7. Writing a Press Release•Create a dateline – the first line ofthe body of your press release –•Include the city where the release isgenerated and the date•. LOS ANGELES, CALIF. - January 1,2000•Make certain the first paragraphincludes all the vital information: thewhere, when, why, what and who.
  8. 8. Anatomy of a press release• When to write a press release – Company-related news – Product updates• Who to send it to – Research appropriate editorial contacts• How to send it – As e-mail, pasted into the body – As a letter
  9. 9. The Perfect Press Release
  10. 10. Anatomy of a press release• Title• First Paragraph
  11. 11. •Include some tantalizing peripheral details orfacts to spark curiosity in following paragraphs.•A good press release not only informs but alsoteases.
  12. 12. Anatomy of a press release• Body• Quote
  13. 13. •Wrap up the last paragraph with a "foradditional information" line, a place to findmore details. An annual report or a Web sitecan be great sources of information.
  14. 14. Center these marks, " # # #" or "-30-",at the bottom of the page to indicate the end of your release.
  15. 15. •Print your release on high quality paper•Use a good laser or inkjet printer.•You only get one chance to make a solid firstimpression.
  16. 16. Tips for Press Releases•Press releases are written in block style, so noparagraph indentation is necessary•Have an objective person read your pressrelease and tell you whether he or she would beinterested enough to read a newspaper storyabout it. If not, consider going back to thedrawing board for a rewrite.
  17. 17. • Send your press release to the reporter that covers the area you are targeting instead of a managing or senior editor.• Often, this will turn into a story much faster.