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Social Media Strategy

by ducttape on Jan 29, 2008

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Introduction to the use of social media in marketing

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Introduction to the use of social media in marketing

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Social Media Strategy — Presentation Transcript

Cover image: Poster Web 2.0 All other images courtesy of iStockphoto Let’s Get Social John Jantsch www.ducttapemarketing.com

Image: Poster Web 2.0 Creating a social media strategy that works John Jantsch www.ducttapemarketing.com

What’s changed?

Content

Context

Connection

Community

Social media strategy “you can’t approach new media with old thinking.”

Ideal interaction social media collections

Connection objectives connection vs. action

Integration online supports offline

Tools

Blogging

Blogging Typepad, Wordpress, Wordpress MU, MovableType, Drupal, Square Space, Twitter

RSS

RSS bloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner

Social news/bookmark

Social news/bookmark Digg, Reddit, StumbleUpon, del.icio.us, YouTube, Google Video, Mixx, Small Business Brief, Sphinn

Social networks

Social networks ecademy, Facebook, mySpace, LinkedIn, Plaxo, Jigsaw, Ryze

The Revolution will not be televised ~ Gil Scott Heron

Tom Eldridge , Digital Strategist at Entertainment Industry An excellent introduction to social media channels. The key slide for me is to discard old media ways of thinking when applying a digital or social media strategy 1 year ago

Are you sure you want to Yes No

charlottemila Thanks for sharing such an amazing explanation through nicely built presentation. I have website: http://www.coffret-relaxation.com/ that I wish to embed this slide into them. I hope you don’t mind. Thanks. 1 year ago

EthanLucy I enjoyed the presentation, really well created!
http://www.constructionaccidentlawyers.org/ 1 year ago

TopRank Marketing at TopRank Marketing Thanks John, I like the 'Let's Get Social' invitation. It would be great to have the audio for this embedded.

I know you didn't get a chance to respond to my question on social strategy before tactics, but would love to see a comment from you on the post. 2 years ago

bange Nice one! Loved it! thanks for share!

http://guidegenius.com 2 years ago

Andre Luiz Bernardes , A&A - In Any Place, VBA Software Developer, Self employed consultant at A&A - Work, Don´t Play! Know my vision about Social Media...
http://www.slideshare.net/bernardes/social-media-1215419

Profile:
http://al-bernardes.sites.uol.com.br/EnglishProfile.htm 2 years ago

guest25d47 Thanks for the helpful information!
Klip izle 3 years ago

guest25d47 Thanks for the helpful information! 3 years ago

nycsa Muito creativo. Nota 10. 3 years ago

LaDonna Coy , Social Media & Virtual Learning Specialist at Learning Chi, Inc. Wonderful use of images to explain the concepts - inspiring example of a well done presentation. :o) 3 years ago

Social Media Strategy

by ducttape on Jan 29, 2008

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Social Media Strategy — Presentation Transcript