Social Media Strategy

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Introduction to the use of social media in marketing

Introduction to the use of social media in marketing

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  • An excellent introduction to social media channels. The key slide for me is to discard old media ways of thinking when applying a digital or social media strategy
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  • Thanks for sharing such an amazing explanation through nicely built presentation. I have website: http://www.coffret-relaxation.com/ that I wish to embed this slide into them. I hope you don’t mind. Thanks.
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  • I enjoyed the presentation, really well created!
    http://www.constructionaccidentlawyers.org/
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  • Thanks John, I like the 'Let's Get Social' invitation. It would be great to have the audio for this embedded.

    I know you didn't get a chance to respond to my question on social strategy before tactics, but would love to see a comment from you on the post.
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  • Know my vision about Social Media...
    http://www.slideshare.net/bernardes/social-media-1215419

    Profile:
    http://al-bernardes.sites.uol.com.br/EnglishProfile.htm
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Transcript

  • 1. Cover image: Poster Web 2.0 All other images courtesy of iStockphoto Let’s Get Social John Jantsch www.ducttapemarketing.com
  • 2. Image: Poster Web 2.0 Creating a social media strategy that works John Jantsch www.ducttapemarketing.com
  • 3. What’s changed?
  • 4. Content
  • 5. Context
  • 6. Connection
  • 7. Community
  • 8. Social media strategy “you can’t approach new media with old thinking.”
  • 9. Ideal interaction social media collections
  • 10. Connection objectives connection vs. action
  • 11. Integration online supports offline
  • 12. Tools
  • 13. Blogging
  • 14. Blogging Typepad, Wordpress, Wordpress MU, MovableType, Drupal, Square Space, Twitter
  • 15. RSS
  • 16. RSS bloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner
  • 17. Social news/bookmark
  • 18. Social news/bookmark Digg, Reddit, StumbleUpon, del.icio.us, YouTube, Google Video, Mixx, Small Business Brief, Sphinn
  • 19. Social networks
  • 20. Social networks ecademy, Facebook, mySpace, LinkedIn, Plaxo, Jigsaw, Ryze
  • 21. The Revolution will not be televised ~ Gil Scott Heron