Social Media Strategy
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Social Media Strategy - Presentation Transcript
- Cover image: Poster Web 2.0 All other images courtesy of iStockphoto Let’s Get Social John Jantsch www.ducttapemarketing.com
- Image: Poster Web 2.0 Creating a social media strategy that works John Jantsch www.ducttapemarketing.com
- What’s changed?
- Content
- Context
- Connection
- Community
- Social media strategy “you can’t approach new media with old thinking.”
- Ideal interaction social media collections
- Connection objectives connection vs. action
- Integration online supports offline
- Tools
- Blogging
- Blogging Typepad, Wordpress, Wordpress MU, MovableType, Drupal, Square Space, Twitter
- RSS
- RSS bloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner
- Social news/bookmark
- Social news/bookmark Digg, Reddit, StumbleUpon, del.icio.us, YouTube, Google Video, Mixx, Small Business Brief, Sphinn
- Social networks
- Social networks ecademy, Facebook, mySpace, LinkedIn, Plaxo, Jigsaw, Ryze
- The Revolution will not be televised ~ Gil Scott Heron
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