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Cover image: Poster Web 2.0 All other images courtesy of iStockphoto Let’s Get Social John Jantsch www.ducttapemarketing.com
Image: Poster Web 2.0 Creating a social media strategy that works John Jantsch www.ducttapemarketing.com
What’s changed?
Content
Context
Connection
Community
Social media strategy “you can’t approach new media with   old thinking.”
Ideal interaction social media collections
Connection objectives connection vs. action
Integration online supports offline
Tools
Blogging
Blogging Typepad, Wordpress, Wordpress MU, MovableType,  Drupal, Square Space, Twitter
RSS
RSS bloglines.com, Google Reader, GoogleNews,  YahooNews, aideRSS, mySyndicaat, Feedburner
Social news/bookmark
Social news/bookmark Digg, Reddit, StumbleUpon, del.icio.us, YouTube,  Google Video, Mixx, Small Business Brief, Sphinn
Social networks
Social networks ecademy, Facebook, mySpace, LinkedIn,  Plaxo, Jigsaw, Ryze
The Revolution will not be televised ~  Gil Scott Heron
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Social Media Strategy

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Introduction to the use of social media in marketing

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Transcript of "Social Media Strategy"

  1. 1. Cover image: Poster Web 2.0 All other images courtesy of iStockphoto Let’s Get Social John Jantsch www.ducttapemarketing.com
  2. 2. Image: Poster Web 2.0 Creating a social media strategy that works John Jantsch www.ducttapemarketing.com
  3. 3. What’s changed?
  4. 4. Content
  5. 5. Context
  6. 6. Connection
  7. 7. Community
  8. 8. Social media strategy “you can’t approach new media with old thinking.”
  9. 9. Ideal interaction social media collections
  10. 10. Connection objectives connection vs. action
  11. 11. Integration online supports offline
  12. 12. Tools
  13. 13. Blogging
  14. 14. Blogging Typepad, Wordpress, Wordpress MU, MovableType, Drupal, Square Space, Twitter
  15. 15. RSS
  16. 16. RSS bloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner
  17. 17. Social news/bookmark
  18. 18. Social news/bookmark Digg, Reddit, StumbleUpon, del.icio.us, YouTube, Google Video, Mixx, Small Business Brief, Sphinn
  19. 19. Social networks
  20. 20. Social networks ecademy, Facebook, mySpace, LinkedIn, Plaxo, Jigsaw, Ryze
  21. 21. The Revolution will not be televised ~ Gil Scott Heron
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