Social Media: Mindset, Tools and Strategy

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A presentation I gave at the 2010 IAPA Superior conference.

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Social Media: Mindset, Tools and Strategy

  1. 1. Social Media: Mindset, Tools and Strategy Gerry Kirk Agile change agent gerry@gerrykirk.net twitter.com/gerrykirk facebook.com/gerrykirk www.gerrykirk.net
  2. 2. 1 hour road map • Social media: change in mindset • Survey of relevant tools • Social media strategy game • Q&A
  3. 3. Transforming the world of work About me: Agile Change Agent through Agile training + coaching
  4. 4. About me: Social media PairVote.ca social media toolkit
  5. 5. Clay Shirky Changing landscape of media
  6. 6. Clay Shirky Changing landscape of media
  7. 7. Social media: communications shift
  8. 8. Social Media Adoption Curve collaboration relationships participation broadcast observation education social media experience
  9. 9. Social Media Adoption Curve collaboration relationships participation broadcast observation 1-way → 2-way education social media experience
  10. 10. Social Media Adoption Curve collaboration relationships participation take value → add value broadcast observation 1-way → 2-way education social media experience
  11. 11. Social media tools What do you use today? What are you interested in trying?
  12. 12. Social Media Landscape (CC) by briansolis on Flickr.com
  13. 13. Social Media Landscape (CC) by briansolis on Flickr.com
  14. 14. Video contest for workplace Video: Youtube safety. Produced < 2 hours.
  15. 15. Video contest for workplace Video: Youtube safety. Produced < 2 hours.
  16. 16. Inform + Entertain = Engagement Real conversation between producer and consumer
  17. 17. Presentations: Slideshare Watch, comment, share
  18. 18. Survey / Feedback: UserVoice Submit, vote, comment
  19. 19. Collaboration: Wiki Easy creation of linked web site content by a few or the masses.
  20. 20. News update with link for more information Interactive: Twitter Rapid sharing of information Pass along info from someone followed Promoting an event
  21. 21. Promote presence Encourage talk Reach out Home base: Facebook Aggregate content from elsewhere, push outward through fan base.
  22. 22. Blogging: Posterous Post by email, auto-post everywhere else you live on the web.
  23. 23. Let’s play a game Build a communications strategy involving online and offline media
  24. 24. Step 1: Pick a Scenario Form groups of 6-8 people Choose a scenario you want to create a social media strategy for Examples: • Training young workers • Violence in workplace • Mental health awareness
  25. 25. Step 2: Who and Why Scenario: Raise visibility of electoral reform issue through vote swapping service Why do you want to engage them? Who Consume Information Create and Communicate Collaborate with Others Statistics Media Story of PairVote Need for reform Who do you want to engage? Political Party How system Promote within party Discuss the issues Influencers harms party Sign up behind campaign What is PairVote? Inspired Why reform needed Get friends Discuss the issues Youth How to register to sign up behind campaign
  26. 26. Step 3. Select tools for strategy Pick tools to achieve objectives Limited funds, time Each person has $2
  27. 27. Present!
  28. 28. Questions
  29. 29. Debrief
  30. 30. Want more? Links to all tools, examples, additional resources. Photos of team strategies. Leave your business card or email address and I’ll be in touch. (CC) by jgrimaldi on Flickr.com
  31. 31. Thanks! Gerry Kirk Foster work built on Trust, Openness, Respect, Commitment, Courage Embrace change for advantage gerry@gerrykirk.net twitter.com/gerrykirk facebook.com/gerrykirk www.gerrykirk.net

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