The document outlines John Jantsch's referral engine system for teaching businesses to market themselves through referrals. The system includes developing an authentic marketing strategy focused on an ideal customer and core message, creating educational content to build trust and educate customers and partners, developing customer and partner communities, executing referral processes, and following up on leads. The goal is for businesses to generate referrals by delivering great customer experiences.

1. The Referral EngineTeaching Your Business To Market ItselfJohn JantschDuct Tape MarketingTwitter: @ducttape - #dtmtexas

2. The realities of referral@ducttape - #dtmtexas

3. #1 People make referrals because they need to@ducttape - #dtmtexas

4. #2 All business involves risk@ducttape - #dtmtexas

5. #3 Nobody talks about boring businesses@ducttape - #dtmtexas

6. #4 Consistency builds trust@ducttape - #dtmtexas

7. #5 Marketing is a system@ducttape - #dtmtexas

8. Definition of Marketing@ducttape - #dtmtexas

9. 4Ps vs. 4Cs@ducttape - #dtmtexas

10. Content@ducttape - #dtmtexas

11. Context@ducttape - #dtmtexas

12. Connection@ducttape - #dtmtexas

13. Community@ducttape - #dtmtexas

14. Digital interactivity is now at the center of marketing@ducttape - #dtmtexas

15. The funnel is broken“When it comes to lead and referral generation, customer experience is the new black.”

16. The Marketing Hourglasssm@ducttape - #dtmtexas© Duct Tape Marketing – all rights reserved

17. Filling the gaps – product and process questions@ducttape - #dtmtexas© Duct Tape Marketing – all rights reserved

18. The Referral Engine System Authentic strategy

19. Content that builds trust

20. Content that educates

21. Customer community

22. Partner community

23. Execution

24. Follow-up@ducttape - #dtmtexas

25. Authentic strategy Ideal customer

26. Core talkable difference