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Insanely Useful Ways to Search Twitter for Marketing


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John Jantsch of Duct Tape Marketing shows you how to use Twitter and Google to turn up leads and opportunities in Twitter.

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Insanely Useful Ways to Search Twitter for Marketing

  1. 1. Verizon Small Business Center Incredibly Useful Ways to Search Twitter for Marketing
  2. 2. Deep dive into Twitter search <ul><li>Advanced search </li></ul><ul><li>Target by occupation </li></ul><ul><li>Target by bio </li></ul><ul><li>Target by location </li></ul><ul><li>New sign-ups </li></ul><ul><li>Keep up on an industry </li></ul><ul><li>Competitive eavesdrop </li></ul><ul><li>Find trending photos </li></ul>
  3. 4. Advanced search
  4. 5. Advanced search
  5. 6. Advanced search carpet cleaning near:&quot;san diego, ca&quot; within:15mi
  6. 7. Google and twitter <ul><li>Short Cuts – (Operators) </li></ul><ul><li>site:(get your search results for only one website – this would show pages on Duct Tape Marketing with the word referral) – referrals </li></ul><ul><li>allintitle: (search keywords in page title) – allintitle:public relations </li></ul><ul><li>allinanchor: (search for link or anchor text) – allinanchor:get more referrals </li></ul><ul><li>inurl:(restrict search to page URLs) inurl:smallbusiness </li></ul><ul><li>allintext: (words specified in body text) allintext:duct tape </li></ul>
  7. 8. Target by occupation intitle:&quot;attorney* on twitter&quot;
  8. 9. Target by bio intext:&quot;bio * web designer&quot;
  9. 10. Target by location and occupation (intitle:&quot;apartment * on twitter&quot; OR intext:&quot;bio * apartment&quot;) intext:&quot;location * TX&quot; (intitle:&quot;flowers * on twitter&quot; OR intext:&quot;bio * florist&quot;) intext:&quot;location * TX&quot;
  10. 11. New sign-ups
  11. 12. Keep up on an industry (twitter) &quot;small business&quot; OR entrepreneur OR &quot;start up&quot; filter:links
  12. 13. Competitive eavesdropping from:ducttape OR to:ducttape
  13. 14. Find trending photos paris twitpic OR OR yfrog
  14. 15. Find trending photos paris twitpic OR OR yfrog
  15. 16. Small business email evolution <ul><li>author of Duct Tape Marketing and The Referral Engine </li></ul><ul><li>Forbes favorite for marketing </li></ul>John Jantsch