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Insanely Useful Ways to Search Twitter for Marketing

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John Jantsch of Duct Tape Marketing shows you how to use Twitter and Google to turn up leads and opportunities in Twitter.

Insanely Useful Ways to Search Twitter for Marketing

  1. 1. Verizon Small Business Center Incredibly Useful Ways to Search Twitter for Marketing
  2. 2. Deep dive into Twitter search <ul><li>Advanced search </li></ul><ul><li>Target by occupation </li></ul><ul><li>Target by bio </li></ul><ul><li>Target by location </li></ul><ul><li>New sign-ups </li></ul><ul><li>Keep up on an industry </li></ul><ul><li>Competitive eavesdrop </li></ul><ul><li>Find trending photos </li></ul>
  3. 4. Advanced search search.twitter.com
  4. 5. Advanced search search.twitter.com/advanced
  5. 6. Advanced search carpet cleaning near:&quot;san diego, ca&quot; within:15mi
  6. 7. Google and twitter <ul><li>Short Cuts – (Operators) </li></ul><ul><li>site:(get your search results for only one website – this would show pages on Duct Tape Marketing with the word referral) – site:ducttapemarketing.com referrals </li></ul><ul><li>allintitle: (search keywords in page title) – allintitle:public relations </li></ul><ul><li>allinanchor: (search for link or anchor text) – allinanchor:get more referrals </li></ul><ul><li>inurl:(restrict search to page URLs) inurl:smallbusiness </li></ul><ul><li>allintext: (words specified in body text) allintext:duct tape </li></ul>
  7. 8. Target by occupation intitle:&quot;attorney* on twitter&quot; site:twitter.com
  8. 9. Target by bio intext:&quot;bio * web designer&quot; site:twitter.com
  9. 10. Target by location and occupation (intitle:&quot;apartment * on twitter&quot; OR intext:&quot;bio * apartment&quot;) intext:&quot;location * TX&quot; site:twitter.com (intitle:&quot;flowers * on twitter&quot; OR intext:&quot;bio * florist&quot;) intext:&quot;location * TX&quot; site:twitter.com
  10. 11. New sign-ups
  11. 12. Keep up on an industry (twitter) &quot;small business&quot; OR entrepreneur OR &quot;start up&quot; filter:links
  12. 13. Competitive eavesdropping from:ducttape OR to:ducttape
  13. 14. Find trending photos paris twitpic OR ow.ly OR yfrog
  14. 15. Find trending photos paris twitpic OR ow.ly OR yfrog
  15. 16. Small business email evolution <ul><li>author of Duct Tape Marketing and The Referral Engine </li></ul><ul><li>Forbes favorite for marketing </li></ul>John Jantsch

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