The document discusses how emergency managers can use social media and Web 2.0 tools to build trust and engage citizens. It recommends using tools like Twitter, Facebook, YouTube, and blogs to form relationships and convert citizens into active participants. The document provides examples of how a "social media starfish" approach can connect citizens through livestreaming, posting videos, and collaborating online. It emphasizes that social media is always evolving and encourages emergency managers to explore new tools and stay up to date on the latest technologies.

1. - 1 -For Internal Use Only
2013 Web 2.0 Social Media
For Emergency Managers
How to Use Web 2.0 and Social Media Tools
to Build and Keep Citizen Trust and Action
Bruce Curley
poetslife.blogspot.com
poetslife@reagan.com
301 325 7936
© Retained
Bruce Curley, Web 2.0 Tools, © Retained – Let’s Make it Better…Always! poetslife.blogspot.com

2. - 2 -For Internal Use Only
Web 2.0 2013 Social Media Strategy
Why emergency managers should use social media tools
• They’re fun.
• They create a social story…a human story…not a technology story.
• Web 2.0 tools and social media tools, when used in concert (social media starfish), can
develop relationships with citizens, increase trust between you and them, and convert those
relationships to citizen action during emergencies.
• Web 2.0 tools are created to create, collaborate and share information with others.
• Every citizen has a social media community around them…use it!
• The Positive: These social media tools are very powerful (Twitter, LinkedIn, YouTube,
Facebook, Pinterest, Instagram, tumblr, VueToo and Google+ for example). We can
revolutionize the way that we communicate with citizens using these tools to form better,
stronger, and richer relationships.
• The Negative: If someone does not like you or your positions they can broadcast it very
widely…and the negative comments stay out there a very long time. Also, false information,
malicious or accidental, spreads as quickly as correct information (hoaxes, flash mobs)
• By using a “starfish” approach: politicians can create user-friendly blogs, connect (via
Livstream, FriendFeed, Qik, Google+, and Twitter, Facebook, Twitter, SMS), keep notes
digitally (via Livescribe, Scribd), post relevant products to social media (Pinterest, Flickr,
YouTube, LinkedIn), and post creative outreach or instructional videos (on You Tube,
Facebook, Google+, www.mahalo.com) to collaborate with citizens.
Bruce Curley, Web 2.0 Tools, © Retained – Let’s Make it Better…Always! poetslife.blogspot.com

3. - 3 -For Internal Use Only
Web 2.0 social media as it appears on the Internet
Bruce Curley, Web 2.0 Tools, © Retained – Let’s Make it Better…Always! poetslife.blogspot.com

4. - 4 -For Internal Use Only
Web 2.0 Social Media Starfish or Wheel – What?
Conversions…Conversions…Conversions
Robert Scoble’s Social Media
Starfish is a visual representation
of some of the current (and past)
Web 2.0 and social media tools.
The critical concept in this diagram
is “conversions.” If these social
media tools are used correctly,
they convert citizens into willing
believers with whom you share
larger, deeper, and more extensive
relationships.
The companies, social media, and
other Web 2.0 tools shown here
change constantly. You need to
keep up with those
changes…especially, “The Cloud.”
Find Scoble’s latest finds at:
https://twitter.com/scobleizer
Bruce Curley, Web 2.0 Tools, © Retained – Let’s Make it Better…Always! poetslife.blogspot.com

5. - 5 -For Internal Use Only
Social Media is Made of Many City States
Bruce Curley, Web 2.0 Tools, © Retained – Let’s Make it Better…Always! poetslife.blogspot.com

6. - 6 -For Internal Use Only
What is the benefit to me?
Why and how should I use these tools?
To compete successfully, you can use these Web 2.0 and social media tools to your
advantage to contact, convince, and befriend citizens through a relationship.
These tools can be used to build, to support, and to keep voter relationships strong,
deep and long lasting.
There is a very large return on investment (ROI) as these tools are (mostly) free.
These tools eliminate the geographic and other barriers that have restricted
relationships between citizens and the elected who share a common interest.
These tools are very disruptive and can bring benefits or problems for business
owners. You need to join the conversation for the best chance of making sure
these social medial tools are beneficial…your competitors are using them.
Aggregators like Google+, Twitter, BadBlue and VueToo are powerful. Use them.
YOU are your best aggregator. Choose your Web 2.0 tools wisely.
The best way to see the application of these tools can be used is to see Robert
Scoble’s video which can be found here: http://scobleizer.com/?s=starfish
Find a review of social media guidebook Naked Conversations on my blog
http://poetslife.blogspot.com/search/label/4%20Robert%20Scoble.
I recommend you stay current with social media leaders. Study them well. (Jason
Calacanis (LAUNCH email, You Tube, Mahalo), search YouTube.
Bruce Curley, Web 2.0 Tools, © Retained – Let’s Make it Better…Always! poetslife.blogspot.com

7. - 7 -For Internal Use Only
Action Plan
Additional viral social media apps and tools
Social Media Action Plan?
• Every emergency should create a blog, a
Facebook and Twitter with hootsuite (social
media management dashboard) to stay up with
social media technology (or…talk to your kids).
• Set up video networks (Facebook, Vimeo,
YouTube, Google+) to continuously
communicate inside and outside.
• Follow: http://scobleizer.com/ and
http://calacanis.com/
• Track, identify and use other Web 2.0 and
social media tools (Twitter, Facebook,
Mashable, YouTube, Blogger and others)
• Use viral marketing, that is, generate
buzz and friends in social media
• Social technology is evolving rapidly. Benefit
now by identifying what is useful for your future
growth…and keep up with your interests in
social media to discover and use any new tools!
• ONLY use www.duckduckgo.com or
https://startpage.com/ to search and get a
Reagan webmail email account.
Additional Viral Social Media Apps and Tools
Social Media is always evolving…
1. Apps: Life360, GPS, enter “emergency,
preparedness, etc.” in Google Play or App Store
2. Blogs: Blogger. Wordpress. Blogspot. tumblr
3. Photos: Flickr, Smugmug, Photobucket,
Facebook, Instagram, Pinterest
4. Videos: YouTube. Facebook. DivX, Maholo,
VueToo
5. Social networks. Facebook, Hi5, Plaxo, LinkedIn,
Twitter, Pinterest, About.me
6. Events (face to face kind): Eventful. Zvents,
Facebook, Meetup, Eventbrite, VueToo
7. Wikis: Wetpaint, Twiki, Atlassian, SocialText
8. Search: duckduckgo, startpage, scribd
9. Audio: Podcasting networks, BlogTalkRadio
10. Microblogs: Twitter, Utterz, FriendFeed, Twing
11. SMS: (short message services – text messages)
Collaborative tools: Zoho. Zimbra. Ning. Google’s
documents and spreadsheets.
12. Aggregator tools: FriendFeed, Amazon Kindle,
BadBlue, HootSuite, Pinterest, Scribd, VueToo
Bruce Curley, Web 2.0 Tools, © Retained – Let’s Make it Better…Always! poetslife.blogspot.com