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Seth Hinz
Seth Hinz

Shareable highlights the communication channels, strategies, and opportunities for the Michigan District, LCMS.

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Agenda  Communication Strategy  Website Organization  Webinars  Social Media
Communication Strategy
Website Problems Reorganization
Webinars PROS CONS • Save Money • Networking • Save Time • Outcomes • Instant Recording • Vacation for Some • Free Tools Exist • Tracking Attendees – Anymeeting.com
Social Media “Social media is one of the most disruptive forces that industry (as well as churches) has faced since the advent of the Internet – as every business (and ministry) has to adapt and accept its role and responsibility of being a media company.”
Steps Forward SWOT Analysis
Steps Forward POST Method
Curation vs Creation
Curation TOOLS SOURCES • Pinterest • Trusted Blogs • Blogs • FB Lists • Online Magazine • Twitter Activity • Storify • Social Mention • Google Alerts • Pinterest • Etc. Etc. Etc.
Creation TOOLS SOURCES • Wordpress • News Outlets • Drupal • FAQs • Tumblr • “How-Tos” • Blogger • “Guide to”
Shareable Key Terms Curated/Created Promoted Found Shared Engaged
Content Strategy
Monitor & Engage
Shareable Facebook
7:1
Facebook Formula Add Photo + Commentary + Full Hyperlink http://justinwise.net
Facebook Formula
Twitter Formula Commentary on Link -> Headline or Title -> Actual Hyperlink “Worth the read –> 10 mistakes everyone makes working from home » http://j.mp/JqXSuX” http://justinwise.net
The Dog vs The Car
The Opportunity Experiment – What is no one else doing? – What knowledge gaps exist? “To create anything new requires a passionate belief that there is a better way”
Q&A

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Shareable

  • 2. Agenda  Communication Strategy  Website Organization  Webinars  Social Media
  • 4. Website Problems Reorganization
  • 5. Webinars PROS CONS • Save Money • Networking • Save Time • Outcomes • Instant Recording • Vacation for Some • Free Tools Exist • Tracking Attendees – Anymeeting.com
  • 6. Social Media “Social media is one of the most disruptive forces that industry (as well as churches) has faced since the advent of the Internet – as every business (and ministry) has to adapt and accept its role and responsibility of being a media company.”
  • 7. Steps Forward SWOT Analysis
  • 8. Steps Forward POST Method
  • 9. Curation vs Creation
  • 10. Curation TOOLS SOURCES • Pinterest • Trusted Blogs • Blogs • FB Lists • Online Magazine • Twitter Activity • Storify • Social Mention • Google Alerts • Pinterest • Etc. Etc. Etc.
  • 11. Creation TOOLS SOURCES • Wordpress • News Outlets • Drupal • FAQs • Tumblr • “How-Tos” • Blogger • “Guide to”
  • 12. Shareable Key Terms Curated/Created Promoted Found Shared Engaged
  • 16. 7:1
  • 17. Facebook Formula Add Photo + Commentary + Full Hyperlink http://justinwise.net
  • 19. Twitter Formula Commentary on Link -> Headline or Title -> Actual Hyperlink “Worth the read –> 10 mistakes everyone makes working from home » http://j.mp/JqXSuX” http://justinwise.net
  • 20. The Dog vs The Car
  • 21. The Opportunity Experiment – What is no one else doing? – What knowledge gaps exist? “To create anything new requires a passionate belief that there is a better way”
  • 22. Q&A

Editor's Notes

  1. You need to
  2. You need to
  3. You need to