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Shareable

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Shareable highlights the communication channels, strategies, and opportunities for the Michigan District, LCMS.

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Shareable

  1. 1. Shareable @sethhinz
  2. 2. Agenda  Communication Strategy  Website Organization  Webinars  Social Media
  3. 3. Communication Strategy
  4. 4. Website Problems Reorganization
  5. 5. Webinars PROS CONS • Save Money • Networking • Save Time • Outcomes • Instant Recording • Vacation for Some • Free Tools Exist • Tracking Attendees – Anymeeting.com
  6. 6. Social Media “Social media is one of the most disruptive forces that industry (as well as churches) has faced since the advent of the Internet – as every business (and ministry) has to adapt and accept its role and responsibility of being a media company.”
  7. 7. Steps Forward SWOT Analysis
  8. 8. Steps Forward POST Method
  9. 9. Curation vsCreation
  10. 10. Curation TOOLS SOURCES • Pinterest • Trusted Blogs • Blogs • FB Lists • Online Magazine • Twitter Activity • Storify • Social Mention • Google Alerts • Pinterest • Etc. Etc. Etc.
  11. 11. Creation TOOLS SOURCES • Wordpress • News Outlets • Drupal • FAQs • Tumblr • “How-Tos” • Blogger • “Guide to”
  12. 12. Shareable Key Terms Curated/Created Promoted Found Shared Engaged
  13. 13. Content Strategy
  14. 14. Monitor & Engage
  15. 15. ShareableFacebook
  16. 16. 7:1
  17. 17. Facebook Formula Add Photo + Commentary + Full Hyperlinkhttp://justinwise.net
  18. 18. Facebook Formula
  19. 19. Twitter Formula Commentary on Link -> Headline or Title -> Actual Hyperlink “Worth the read –> 10 mistakes everyone makes working from home » http://j.mp/JqXSuX”http://justinwise.net
  20. 20. The Dog vsThe Car
  21. 21. The Opportunity Experiment – What is no one else doing? – What knowledge gaps exist? “To create anything new requires a passionate belief that there is a better way”
  22. 22. Q&A

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