Leveraging New Media

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Getting Old-Fashioned Buzz
with New Media

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Leveraging New Media

  1. 1. Leveraging New Media Tools
  2. 2. Leveraging New Media Tools Traditional Media vs. Alternative Media Immediacy and Reach Geographic vs. Psychographic Cost and Productivity Individual vs. Social crowdsourcing
  3. 3. Leveraging New Media Tools Create an Online Presence
  4. 4. Leveraging New Media Tools Blogs Blogger, TypePad (Friendster Blogs), MovableType, Vox, Multiply, LiveJournal, WordPress, Drupal, Expression Engine, Pownce, Twittr, Jaiku…
  5. 5. Leveraging New Media Tools Social News Digg Effect Digg, NewsVine, Reddit, Netscape, Sphinn, Truemors
  6. 6. Leveraging New Media Tools Analytics Google Analytics, SiteMeter, StatsCounter, MeasureMap, Reinvegorate, 103Bees, CrazyEgg
  7. 7. Leveraging New Media Tools Content Delivery
  8. 8. Leveraging New Media Tools Web Office Productivity Google Apps, Zoho, Jotspot Live, Whiteboard, Chalk
  9. 9. Leveraging New Media Tools Personalized Startpages Netvibes, PageFlakes, Protopage, Live, Google Homepage, My Yahoo!
  10. 10. Leveraging New Media Tools Networking
  11. 11. Leveraging New Media Tools Generate Buzz thru Viral Marketing
  12. 12. Leveraging New Media Tools Goals and Strategies - reach your target audience via the preferred platform - user engagement - influence and/or encourage action - build a network or community - evolving possibilities
  13. 13. Leveraging New Media Tools Viral marketing used to be a nice to have, now it’s essential. Word of Net is far faster than Word of Mouth - Michael Tanne (Wink) Abe Olandres www.yugatech.com abeolandres@gmail.com

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