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Intro to social media, sm strategy & sm in gov.


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My 3 hour workshop presentation for Social Media for Government conference, Toronto, January 31, 2011

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Intro to social media, sm strategy & sm in gov.

  1. 1. Understanding Social Media Strategies & Trends Social Media for Government Jan.31, 2011 What’s with the dog?
  2. 2. Today’s Agenda <ul><li>Welcome & Introductions </li></ul><ul><li>What is Social Media? </li></ul><ul><li>Social Media Strategy </li></ul><ul><li>Social Media for Government: 13 Trends </li></ul><ul><li>. </li></ul>
  3. 3. To connect with me Google “Michael Cayley” Connect via twitter: @MichaelCayley @MemeticBrand #gov2.0 #opengov #cdnpoli #changecamp #sm4gov
  4. 5. Social Application Overload “ Like drinking from a fire hose”
  5. 10. social network applications
  6. 11. blogs
  7. 12. RSS
  8. 13. RSS Readers
  9. 14. Podcasts and Vlogs
  10. 15. Wikis Forums Content Communities
  11. 16. micro-blogging
  12. 17. mash ups
  13. 18. links and trackbacks
  14. 19. Can’t we just go back to basics?
  15. 24. What do you think social media is?
  16. 25. <ul><li>What is “social” “media” … an extension of ourselves. How we make meaning </li></ul><ul><li>together. </li></ul><ul><li>Cliques or small worlds or “publics” or “target markets” or customer segments </li></ul><ul><li>influencers, boundary spanners </li></ul><ul><li>loyalists, luddites, late adoptors </li></ul><ul><li>social capital (bonding & bridging) (strength of weak ties) </li></ul><ul><li>(dark side of social capital) </li></ul><ul><li>meaning through broadcast (distilling, abbreviation, eliminating complexity) </li></ul><ul><li>vs. </li></ul><ul><li>social media (opening up complexity, </li></ul><ul><li>truncated vs. deep dive attention) </li></ul>Learning to Observe Social Networks
  17. 26. Social Media Strategies
  18. 27. At first new media will look like a predecessor (tv like radio, email like letters) but it eventually it morphs into something completely different. Key Messages from McLuhan
  19. 30. Be honest. How do you feel?
  20. 31. Key Messages from McLuhan The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
  21. 38. Optimizing for social capital Intrinsic Individual Assets Information Flow Influence Social Credentials Reinforcement of Identity Recognition Extrinsic Collective Assets Trust Network Structure Reputation Authority Sanctions Culture
  22. 40. Who will lead the change?
  23. 48. Listen
  24. 49. Influentials?
  25. 50. Visibility - Findability
  26. 52. Social Etiquette
  27. 53. Authentic Voice the voice
  28. 55. Altruism
  29. 56. Ego & Power
  30. 60. Four Senses of Identity Social Footing
  31. 61. Four Senses of Identity Role
  32. 62. Four Senses of Identity Mismatch of Roles
  33. 63. Four Senses of Identity Achieved through Story Telling
  34. 64. social sexual . professional religious personal private ethnic political national cultural gender The 5 Things About Me Meme culinary
  35. 66. Broadcast vs. Social Media
  36. 71. Filter then Publish
  37. 72. Publish then Filter
  38. 73. The Goal loyalists contributions
  39. 77. Giving up Control? Gaining Control 
  40. 78. 13 Trends in Social Media for Government Institute for the Future A Planet of Civic Labratories
  41. 81. Key Messages from McLuhan “ Narcotic numbness”
  42. 87. Thank you! michael cayley @memeticbrand @michaelcayley
  43. 88. an unconference at work
  44. 89. Sources in order of appearance: