The document outlines a 12-month blueprint for developing a total online presence. It includes steps for setting up social media listening and engagement, creating content, email marketing, social media integration, advertising, and analytics. The blueprint guides businesses through monthly goals in these areas to build their online platforms over the course of a year.

1. Total Online Presence
12 Month Blueprint
John Jantsch
Duct Tape Marketing
@ducttape | #dtmTOP

2. Action Plan Workseet
ducttape.me/bpnotes
@ducttape | #dtmTOP

3. Small group coaching
• 8 live lessons
• Complete online portal
• Video/audio
• eBooks
• Resources/action plans
• Real time updates
• Beginner/advanced options
@ducttape | #dtmTOP

4. Total Online Stages
• Content platform
• Organic SEO
• Email marketing
• Social media marketing
• Online advertising
• Mobile and location
• Analytics and conversion
@ducttape | #dtmTOP

5. Month #1 - Listening
• Set up Google Alerts
• Create Twitter Lists
• Set up Hootsuite or TweetDeck
Set up Google Reader
• Add Rapportive browser or
Outlook Social Connector
• Create paid Sprout Social or
Mention accounts
@ducttape | #dtmTOP

6. Month #2 – Content foundation
• Research Key Content Themes
• Create monthly Foundation
Themes
• AllTop and find blogs related to
each theme
• Using Google Reader subscribe
• Visit Quora and subscribe to any
theme topic RSS feeds
@ducttape | #dtmTOP

7. Month #2 – Content foundation (cont.)
• Explore ways to expand content
distribution
• Create Scoop.it account and set
up topic pages.
• Create Google and Bing
Webmaster accounts to start
understanding your SEO
@ducttape | #dtmTOP

8. Month #3 - Sharable
• Supplement your RSS Reader
with additional blogs of interest
to your clients
• Create Buffer account and share
10-15 good pieces of content in
networks
• Create list of 10 potential guest
blog targets for your content
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9. Month #3 - Sharable
• Create a list of 2-3 guest bloggers
for each foundational topic
• Add Sociable Plug-in to your blog
and web pages.
• Add sharing and social
capabilities to your email
marketing
• Consider 2-3 newsletter list
partners
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10. Month #4 – Point of view eBook
• Outline one list type process
• Audit your current content
• Pick 2-3 monthly themes and
consider targeting for eBooks
• Search “topic” filetype:pdf
• Create list of 3-5 strategic
partners for eBook co-branding
campaigns
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11. Month #5 – Content delivery
• Blog consistently on your
themes
• Add a podcast
• Create a curated content
newsletter
• Look into Google+Hangout Live
to YouTube
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12. Month #5 – Content delivery
• Start using Instagram to tell your
stories visually
• Focus on Facebook News Stream
• Upload presentations to
Slideshare
• Add Scoop.it content pages to
your web site
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13. Month #6 – Landing pages
• Create a landing page for
Newsletter sign-up
• Create landing page for eBooks
• Create landing page for online or
offline event
• Add a video sales message to
each of your landing pages
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14. Month #6 – Landing pages
• Test multiple headlines for each
landing pages
• Test multiple calls to action
(CTA)
• Create form driven automatic
testimonials using a tool such as
Wufoo
@ducttape | #dtmTOP

15. Month #7 – Email communication
• Promote your content system
with curated email content
• Find ways to repurpose content
into video, audio, eBooks and
articles
• Create one email course in a
series of emails
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16. Month #7 – Email communication
• Build a reverse email campaign
• Add email follow-up sequence to
every product and service
• Consider creating email-based
training for your internal staff
• Clean up your email list with
routine purging
@ducttape | #dtmTOP

17. Month #8 – Social profiles
• Add more description and links
to LinkedIn Profile
• Complete About page on
Facebook
• Add author=rel attribute web
site for Google+
• Add branded Header graphic to
Twitter profile
@ducttape | #dtmTOP

18. Month #9 – Social Integration
• Create and follow a routine to
amplify your content
• Focus on one or two prime
objectives in your social media
participation
• Like 10 Facebook Pages and
begin to interact with each
• Share your ideas instead of your
pitches
@ducttape | #dtmTOP

19. Month #9 – Social Integration
• Join 10 LinkedIn Groups that
have active conversations
• Create Twitter list of potential
strategic partners
• Create one piece of “gated”
Facebook content
• Merge online and offline social
networking
@ducttape | #dtmTOP

20. Month #10 - Conversion
• Add Google Analytics
• Set up goals for newsletter and
eBooks
• Create visual funnels
• Create Tracked Links for all
campaigns with Google URL
• Identify your top three traffic
conversion channels
@ducttape | #dtmTOP

21. Month #10 - Conversion
• Explore ways to personalize
content
• Add site search with Google
Custom or WordPress
• Set up a UserTesting test to get
feedback on your site
• Add engagement tools such as
click to chat from Olark or
scheduling with Schedulicity
@ducttape | #dtmTOP

22. Month #11 – Smart Advertising
• Use PPC as a cheap testing bed
• Link your AdWords account to
your Analytics account
• Create one foundational content
AdWords Exact match campaign
• Create one Facebook Offer for
free content
• Create monthly Sponsored
content for themes
@ducttape | #dtmTOP

23. Month #12 - Mobile Friendliness
• Add WPTouch Plugin to your
WordPress site and start redesign
considering a Responsive theme
• Consider a Mobile specific highlight site
• Claim your Yelp, Foursquare and
Facebook locations
• Explore SMS for list building with a tool
such as Jatxt.com
@ducttape | #dtmTOP

24. Slides for today
ducttape.me/bpnotes
@ducttape | #dtmTOP

25. Small group coaching
• 8 live sessions
• Complete online portal
• Video/audio
• eBooks
• Resources/action plans
• Real time updates
• Beginner/advanced options
@ducttape | #dtmTOP

26. Total Online Stages
• Content platform
• Organic SEO
• Email marketing
• Social media marketing
• Online advertising
• Mobile and location
• Analytics and conversion
@ducttape | #dtmTOP

27. @ducttape | #dtmTOP

28. Small group coaching
• Group limit 10
• 8 sessions starting Feb 5th
• $1,497
• www.ducttapemarketing.com/to
tal-online-presence-beta
@ducttape | #dtmTOP

29. Questions
www.ducttapemarketing.com
/total-online-presence-beta
@ducttape | #dtmTOP