Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

What comes after social networking?

11,400 views

Published on

What comes after social networking? No-one really knows but communities, overlapping publics and support for different kinds of social ties will all play their part.

Published in: Technology
  • Increasing Sex Drive And Getting Harder Erections, Naturally ■■■ https://tinyurl.com/yy3nfggr
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • ➤➤ 3 Reasons Why You Shouldn't take Pills for ED (important) ▲▲▲ https://tinyurl.com/rockhardxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Interesting...
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • i like
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

What comes after social networking?

  1. What Comes After Social Networking?Communities, publics and ties 1
  2. @adewalebuzz.google.com/adewale @ade_oshineyetwitter.com/ade_oshineye
  3. The plug
  4. Google’s mission To organize the world’s information and make it universally accessible and useful. Online content Offline content Billions of web pages Billions of items becoming indexed 4
  5. “Buzz is like Reader fed through the Cluetrain Manifesto” 5Peter da Silva: http://www.google.com/buzz/adewale/gMLtv6oju15/http-www-google-com-intl-en-press-google-directory#1294269686135000
  6. The other plug “Buzz is like Reader fed through the Cluetrain Manifesto” 5Peter da Silva: http://www.google.com/buzz/adewale/gMLtv6oju15/http-www-google-com-intl-en-press-google-directory#1294269686135000
  7. What is social networking? 6
  8. Sign of the times 7http://www.dilbert.com/fast/2011-01-17/
  9. Strong tieshttp://www.flickr.com/photos/thecaucas/2232897539/in/set-72157603486274453/ 8
  10. The “wedding from hell” effecthttp://www.flickr.com/photos/9953977@N08/4109883577/ 9
  11. Consolidation of identities and publics 10
  12. Private versus public 11
  13. Many overlapping publics 12
  14. Community discovery 13
  15. Who else shares my interests? 14
  16. How do I discover these communities? 15
  17. Digital Surrey in 2010 16
  18. Social objects triggerconversations that create communities 17
  19. Some social objectshttp://www.flickr.com/photos/adewale_oshineye/5312837422/in/set-72157625595774861/ 18
  20. Viral marketing can create socialobjects that affect the real world 19
  21. 241543903? 20
  22. 241543903 21
  23. Topic-based communities 22
  24. Quora 23
  25. Twitter Asymmetric followInterest graph not social graph Re-tweets Hashtags create ties 24
  26. Influence and the science of hashtagshttp://www.flickr.com/photos/motsy27jonas/3393196360/in/set-72157621749344121/ 25
  27. Influence and the science of hashtags“getting a great hashtag in front of the rightaudience is more important than getting it in front of a big audience.”http://media.twitter.com/1058/science-hashtag#more-1058 26
  28. Influence and the science of hashtags “Katy Perry’s 5.2 million followers saw #LessAmbitiousMovies, laughed, and moved on. Lizz Winstead and Barracks O’Bama’s crew of 35,000 saw it—and they made it their own.”http://media.twitter.com/1058/science-hashtag#more-1058 27
  29. Social objects can outlast theinitial transaction and become effective topic-based communities 28
  30. Grobanites for charity 29
  31. Why do companies exist?http://nobelprize.org/nobel_prizes/economics/laureates/1991/coase.html 30
  32. Coasean Ceiling: markets “The point above which the transaction costs of managing a standard institutional form prevent it from working well.”http://en.wikipedia.org/wiki/Here_Comes_Everybody 31
  33. Coasean Floor: communities “The point below which the transaction costs of a particular type of activity, no matter how valuable to someone, are too high for a standard institutional form to pursue.”http://en.wikipedia.org/wiki/Here_Comes_Everybody 32
  34. Too hard to organize, have to pay for it CompaniesNot enough value, can’t pay people to do it 33
  35. “Group action just got easier” 34
  36. Everything is cheaper, thecommunity is bigger than you think and new things are possible 35
  37. Machine translationhttp://www.flickr.com/photos/adewale_oshineye/5225020502/
  38. Crowd-sourced funding
  39. Crowd-sourced funding
  40. Crowd-sourced funding
  41. Making it work: promise, tool and bargain“a plausible promise, an effective tool, and an acceptable bargain with the users”Clay Shirky, Here Comes Everybody 40
  42. What’s Google’s angle?“In an open system, a competitive advantage doesnt derive from locking in customers, but rather from understanding the fast-moving system better than anyone else and using that knowledge to generate better, more innovative products. The successful company in an open system is both a fast innovator and a thought leader; the brand value of thought leadership attracts customers and then fast innovation keeps them.” Jonathan Rosenberg, Senior Vice President, Product Management, Google 41
  43. Do you recognize this?http://www.flickr.com/photos/adewale_oshineye/5223934033/in/set-72157625508506848/ 42
  44. We can discover strangersonline who share our interestsand together we can do more than just network. We can build. 43
  45. Questions? 44
  46. Further reading• Kevin Marks, http://epeus.blogspot.com/• Paul Adams, http://www.thinkoutsidein.com/blog/• danah boyd, http://www.danah.org/• Clay Shirky, http://www.shirky.com/•Jyri Engestrom, http://www.zengestrom.com/ 45

×