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Presentation at Interactive Minds event, Brisbane, Australia, Feb 25, 2009

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  1. 1. Social Media in Practice Des Walsh Brisbane, Qld, Australia Wednesday, Feb 25, 2009
  2. 2. <ul><li>“Unified Theory” - Hugh Macleod, Gaping Void </li></ul>
  3. 3. Social Media Defined <ul><li>online tools people use to share content, profiles, opinions, insights, experiences, perspectives and media itself </li></ul><ul><li>democratization of content and how people read, disseminate, create and share content </li></ul><ul><ul><li>Adapted from Brian Solis, June 29, 2007 (see links) </li></ul></ul>
  4. 4. <ul><li>Conversation Prism – Brian Solis & Jesse Thomas </li></ul>
  5. 5. How it Looks to Some
  6. 6. In Practice <ul><ul><ul><ul><ul><li>Findability </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Participation </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Authenticity </li></ul></ul></ul></ul></ul>
  7. 7. Findability <ul><li>“ In the 21st Century, successful business will be focused on findability , about creating an online and offline presence that helps your customers find you.” </li></ul><ul><ul><ul><li>Dave Taylor , author, </li></ul></ul></ul><ul><ul><ul><li>Growing Your Business with Google – The Complete Idiot’s Guide </li></ul></ul></ul>
  8. 8. Customers are Players Now
  9. 9. Participation <ul><li>“ Marketing in this era is no longer about crafting messages, but participating in communities . You have to be in it for the long-haul.” </li></ul><ul><ul><ul><ul><li>Paul Chaney, Conversational Media Marketing </li></ul></ul></ul></ul>
  10. 10. <ul><li>2008 </li></ul><ul><ul><ul><li>11.6% of Fortune 500 blogging </li></ul></ul></ul><ul><ul><ul><li>39% of Inc. 500 blogging </li></ul></ul></ul>
  11. 11. What’s the ROI? Gary Vaynerchuk
  12. 12. Authenticity <ul><li>&quot;You've got to be kidding, right? You want to teach authenticity?&quot; </li></ul><ul><ul><ul><ul><ul><li>Scott Monty , social media head at Ford – </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>The Social Media Marketing Blog </li></ul></ul></ul></ul></ul>
  13. 13. “ Not a Stalker” – Not Heidi Either
  14. 14. Thanks, Suckers!
  15. 15. Tools & Tips - I
  16. 16. Tools & Tips - 2 <ul><li>Check your profile </li></ul><ul><li>Find out what they’re saying about you </li></ul><ul><li>Get a blog – Google loves blogs </li></ul><ul><li>Come on in – the water’s fine </li></ul>
  17. 17. And when you’re ready, there’s a Bigger Conversation
  18. 18. Thank You <ul><li>Des Walsh </li></ul><ul><li> </li></ul><ul><li>I help business owners and entrepreneurs navigate the social media maze and become savvy participants, not road-kill. </li></ul><ul><li>LinkedIn: </li></ul><ul><li>VisualCV: </li></ul><ul><li>Twitter/Skype: deswalsh Email: [email_address] 0413 089 355 </li></ul>
  19. 19. Links <ul><li>The Long Tail – </li></ul><ul><li>Conversational Media Marketing: Social media isn’t a “channel”: it’s an environment – </li></ul><ul><li> </li></ul><ul><li>Social Media in the Inc. 500: The First Longitudinal Study </li></ul><ul><li> </li></ul><ul><li>ReadWriteWeb: Fake Viral Videos </li></ul><ul><li>Duncan Riley: NAB Spams Blogs </li></ul><ul><li>Cluetrain Manifesto </li></ul><ul><li>http:// </li></ul><ul><li>Trevor Cook & Lee Hopkins: Social Media White Paper </li></ul><ul><li>Brian Solis: Brink – A Social Media Guide from the Edge </li></ul><ul><li> </li></ul><ul><li>Deborah Micek & Warren Whitlock: twitter Revolution – Xeno Press 2008 </li></ul><ul><li>Social Media Club – </li></ul><ul><li>Charlene Li and Josh Bernoff: Groundswell – winning in a world transformed by social technologies – Harvard Business Press </li></ul>
  20. 20. Images - Credits <ul><li>“ Unified Theory” cartoon – Hugh Macleod on Gaping Void </li></ul><ul><li> </li></ul><ul><li>Conversation Prism - Brian Solis and Jesse Thomas </li></ul><ul><li>Conversation Prism – China version – CiC </li></ul><ul><li> </li></ul><ul><li>Longleat Hedge Maze - Howard.Gees via Flickr </li></ul><ul><li> </li></ul><ul><li>Internet Café – ninanord via Flickr </li></ul><ul><li> </li></ul><ul><li>Gary Vaynerchuk – Adam Tinworth via Flickr </li></ul><ul><li> </li></ul><ul><li>Video on YouTube – radian6video </li></ul><ul><li>Scott Monty picture by jwol3 via Flickr </li></ul><ul><li> </li></ul><ul><li>Each of the still images listed above has been made available under a Creative Commons licence: logos are the property of the respective companies. </li></ul><ul><li>Slideshare : </li></ul>
  21. 21. What Gary V Said <ul><li>“I’m just not intrigued, or interested, or in any shape or form motivated to convince big companies that they need to do this. </li></ul><ul><li>“The smart ones will and then they’ll win. The dumb ones won’t and then they’ll lose. I really don’t care who wins and loses.” </li></ul><ul><li> </li></ul>
  22. 22. On Slideshare <ul><li>Social Media in Practice </li></ul><ul><li> </li></ul><ul><li>Creative Commons licence: some rights reserved </li></ul>
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