Introducing Ideas For Social Media Strategy


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Ideas to begin a social media strategy. Make sure you read the notes.

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Introducing Ideas For Social Media Strategy

  1. 1. Introducing ideas for establishing a social media strategy    Anne Mims Adrian [email_address] Rhonda Conlon [email_address] Jerry Thomas [email_address] Special thanks to Floyd Davenport & Andy Kleinschmidt   October 22, 2009
  2. 2. “ Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.” Sarah Perez of ReadWriteWeb
  3. 3. “ Friends, it (social media) keeps us relevant.” Andy Kleinschmidt  
  4. 4. Adoption Curve & Phases   Initial Discovery (2006-2007) Hype & Experimentation (2008-2009) Failure & Disappointment (2010) Triumph of Determination (2011-2013) Pervasive Adoption (2014-2015)
  5. 5. Forget some concepts behind traditional media, education, & marketing.
  6. 6. Define who are community members Define who is core customer /client / community member   Why would they care   Create personas
  7. 7. Define your goals Look for & define a higher purpose /  
  8. 8. Set your priorities based on your values
  9. 9. Ask and Listen 
  10. 10. <ul><li> </li></ul>Evaluate with new assumptions
  11. 11. Participate  Become part of the community  
  12. 12. Get Transparent  
  13. 13. Be Real  
  14. 14. Utilize the help and expertise of others
  15. 15. Write for SEO & client engagement <ul><li>Learn to understand & write for S earch  E ngine O ptimization. </li></ul><ul><li>  </li></ul><ul><li>Learn to write for the community. </li></ul>
  16. 16. Social media provides flexibility, efficiency, & scalability.
  17. 17.   Social media provides timeliness, responsiveness, inclusiveness,  & opportunities for innovation
  18. 18. Also social media provides <ul><li>Multi-purposing </li></ul><ul><li>Publishing in new forms </li></ul><ul><li>More productive </li></ul><ul><li>Being found by different audiences </li></ul><ul><li>Timely reporting & problem solving </li></ul><ul><li>Content being developed by many (we are not the only experts) </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  19. 19. Also social media provides <ul><li>&quot;; feeling in a large group setting. It's the best of both worlds.&quot; Floyd Davenport </li></ul><ul><li>  </li></ul>
  20. 20. Try Explore Learn &quot;This ... is ridiculously simple.&quot; Andy Kleinschmidt
  21. 21. Choose the right tool. Adapt as tools and environments change.
  22. 22. References <ul><li>Brogan, Chris, Audience or Community </li></ul><ul><li>  </li></ul><ul><li>Hunt, Tara, The Whuffie Factor </li></ul><ul><li>  </li></ul><ul><li>Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio </li></ul><ul><li>  </li></ul><ul><li>Scott, David Meerman, The New Rules of Marketing and PR  </li></ul><ul><li>  </li></ul><ul><li>The Social Network Roadmap </li></ul><ul><li>   </li></ul>
  23. 23. Resources <ul><li>Beginners Guide for Social Media </li></ul><ul><li>  </li></ul><ul><li>Ohio Farm Bureau Social Media Guide </li></ul><ul><li> </li></ul><ul><li>  </li></ul><ul><li>Find Extension colleagues in social media </li></ul><ul><li>  </li></ul><ul><li>Intel Social Media Guidelines </li></ul><ul><li>  </li></ul>
  24. 24. Resources <ul><li>Common Craft Twitter in Plain English </li></ul><ul><li> </li></ul><ul><li>  </li></ul><ul><li>Common Craft Blogs in Plain English </li></ul><ul><li>  </li></ul><ul><li>Common Craft Google Reader in Plain English </li></ul>