Introducing Ideas For Social Media Strategy

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Ideas to begin a social media strategy. Make sure you read the notes.

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Introducing Ideas For Social Media Strategy

  1. 1. Introducing ideas for establishing a social media strategy    Anne Mims Adrian [email_address] Rhonda Conlon [email_address] Jerry Thomas [email_address] Special thanks to Floyd Davenport & Andy Kleinschmidt   October 22, 2009
  2. 2. “ Today, if you're not staying current with Web 2.0 technologies' impact on business, then you're just not staying current. Period.” Sarah Perez of ReadWriteWeb flickr.com/photos/rambleon/2384382498/in/set-72157604099911780/
  3. 3. “ Friends, it (social media) keeps us relevant.” Andy Kleinschmidt flickr.com/photos/liewcf/3547134847/  
  4. 4. Adoption Curve & Phases socialnetworkroadmap.com/index/wp-content/uploads/2009/04/web2_adopt_curve2.png   Initial Discovery (2006-2007) Hype & Experimentation (2008-2009) Failure & Disappointment (2010) Triumph of Determination (2011-2013) Pervasive Adoption (2014-2015)
  5. 5. Forget some concepts behind traditional media, education, & marketing. flickr.com/photos/yourdon/2715599454/
  6. 6. Define who are community members Define who is core customer /client / community member   Why would they care   Create personas   flickr.com/photos/cambodia4kidsorg/202143037/
  7. 7. Define your goals Look for & define a higher purpose flickr.com/photos/tomoski/2688883653 /  
  8. 8. Set your priorities based on your values flickr.com/photos/seekoh/1225991680/
  9. 9. Ask and Listen           flickr.com/photos/joyoflife/23724427/
  10. 10. <ul><li>flickr.com/photos/goldberg/1376718557/ </li></ul>Evaluate with new assumptions
  11. 11. Participate  Become part of the community flickr.com/photos/davidkohlmeyer/3393520471/  
  12. 12. Get Transparent flickr.com/photos/einaros/3453909796/  
  13. 13. Be Real flickr.com/photos/gillat/3483112515/  
  14. 14. Utilize the help and expertise of others images.cals.ncsu.edu/gallery2/main.php?g2_itemId=2595
  15. 15. Write for SEO & client engagement <ul><li>Learn to understand & write for S earch  E ngine O ptimization. </li></ul><ul><li>  </li></ul><ul><li>Learn to write for the community. </li></ul>
  16. 16. Social media provides flexibility, efficiency, & scalability. flickr.com/photos/yourdon/2675323741/
  17. 17.   Social media provides timeliness, responsiveness, inclusiveness,  & opportunities for innovation http://www.facebook.com/home.php#/eatsmart
  18. 18. Also social media provides <ul><li>Multi-purposing </li></ul><ul><li>Publishing in new forms </li></ul><ul><li>More productive </li></ul><ul><li>Being found by different audiences </li></ul><ul><li>Timely reporting & problem solving </li></ul><ul><li>Content being developed by many (we are not the only experts) </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  19. 19. Also social media provides <ul><li>&quot;...one-on-one&quot; feeling in a large group setting. It's the best of both worlds.&quot; Floyd Davenport </li></ul><ul><li>  </li></ul>
  20. 20. Try Explore Learn &quot;This ... is ridiculously simple.&quot; Andy Kleinschmidt flickr.com/photos/aafromaa/3027002824/in/set-72157608631840641/
  21. 21. Choose the right tool. flickr.com/photos/geishaboy500/100043823/ Adapt as tools and environments change.
  22. 22. References <ul><li>Brogan, Chris, Audience or Community http://www.chrisbrogan.com/audience-or-community/ </li></ul><ul><li>  </li></ul><ul><li>Hunt, Tara, The Whuffie Factor </li></ul><ul><li>  </li></ul><ul><li>Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio    http://agvanwert.wordpress.com/ </li></ul><ul><li>  </li></ul><ul><li>Scott, David Meerman, The New Rules of Marketing and PR  </li></ul><ul><li>  </li></ul><ul><li>The Social Network Roadmap </li></ul><ul><li>http://globalhumancapital.org/?p=675   </li></ul>
  23. 23. Resources <ul><li>Beginners Guide for Social Media collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension </li></ul><ul><li>  </li></ul><ul><li>Ohio Farm Bureau Social Media Guide </li></ul><ul><li>http://ofbf.org/uploads/social-media-guide.pdf </li></ul><ul><li>  </li></ul><ul><li>Find Extension colleagues in social media http://people.extension.org </li></ul><ul><li>  </li></ul><ul><li>Intel Social Media Guidelines http://www.intel.com/sites/sitewide/en_US/social-media.htm </li></ul><ul><li>  </li></ul>
  24. 24. Resources <ul><li>Common Craft Twitter in Plain English </li></ul><ul><li>http://www.youtube.com/watch?v=ddO9idmax0o </li></ul><ul><li>  </li></ul><ul><li>Common Craft Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI </li></ul><ul><li>  </li></ul><ul><li>Common Craft Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y </li></ul>

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