1) The document describes the process of creating an advertisement for Diesel jeans. 2) Key steps included adjusting the model's position for better text placement, adding the Diesel logo and text, and removing imperfections like floor stains. 3) Final touches were adjusting text spacing and levels, and choosing a white font with shadow to draw attention to the words.

1. By Debbie Onyemelukwe
DIESEL ADVERT-MAKING
PROCESS

2. INSPIRATION
The inspiration from my advert is taken from the past advertisements of diesel. As can
be seen, the branding in diesel adverts are consistent which can be seen in examples
such as the sans serif font, the font size and the punctuation seen in the form of the full
stop.
However, there is a limit to how much this has inspired me as I’ve also noticed that the
images themselves are rather abstract and when shooting, there are certain practical
measures that had to be taken to ensure the safety of my model.

3. ADJUSTING THE MODEL POSITION
When starting the process of making my advert, I discovered a problem of the
position in which the model appears in the picture. My text was overtaking too
much of the model’s body so I needed to move her into a better location in relation
to the text.
I started this process my duplicating the original layer. This would be so I could
start designing on the ‘copy’ layer and would always have a back-up in case the
designing went wrong, (in which I could start from scratch from the initial ‘layer’.

4. ADJUSTING THE MODEL POSITION
The next step was to
select the section of
image in which I
wanted to move. In
order to do this, I
used the Rectangular
Marquee Tool and
drew a box around
the model as seen to
left.
To the right, shows
where the model was
moved to create more
text space on the left
hand side of the
image.

5. ADJUSTING THE MODEL POSITION
The final steps were to merge all the layers
together so they could all collectively be one
single layer.
The image to the right shows the final
positioning of the model in the image . To fix
the gap at the top, I used the Clone Stamp
Tool to pick an area that I wanted to copy,
and essentially use to colour the top section
of the picture in with.

6. ADDING THE TEXT AND IMAGE SUITABILITY
The next step was to add the text. I did this
by using the Text Tool to draw a text box and
than enter the words.
As seen from my inspiration, the font and
phrasing of the words are in a particular
style that is suitable to the Diesel branding.
I used the text from a past Diesel advert as
it goes with my image. I purposefully made
the model hold the book upside down and
wear pink – the stereotypical ‘girly’ colour
which has connotations of feminism and is
often associated with being unintelligent.
These things, along with the model pose all
suggest the idea of stupidity.
The image is also suitable because I asked
the model to wear jeans for the photo shoot
and they can clearly be seen as part of
promoting the Diesel jean brand.

7. REMOVING THE FLOOR STAIN
From the image to
left, it can be
seen that there is
an obvious floor
stain. To keep it
there and
therefore appear
in my advert
would make it
look extremely
unprofessional
and so I used the
Clone Stamp Tool
to remove the
stain and make it
the colour of the
rest of the floor.

8. ADDING THE LOGO
The next task I carried out was to add
the Diesel logo. This was a simple task
which took a short amount of time.
I went to ‘File, Open’ and browsed
through my images to select the picture I
wanted to open into Photoshop.
As the image at the bottom
demonstrates, it open it on a new page.
So using the Rectangular Marquee Tool,
I drew a box around the whole logo,
press ‘Edit, Copy’ and then went back
onto the page of the advert and pressed
‘Edit, Paste’. I re-sized it and placed it in
a suitable location.

9. PENULTIMATE STEPS
The last few steps I
took in completing
my advert was to
align the text and
sort out the spacing
of it. I did this by
using the ‘Grid’
option under the
‘View’ tab.
I also added the
phrase ‘trust stupid’
to the top of the
logo.

10. FINAL STEP
After receiving some useful teacher feedback
and in order to add more dimensions to my
advertisement, I enhanced the advert by
adjusting the levels. This resulted in the bluey
background seen on the wall behind the model.
This is appropriate as it matches with the
product of jeans as they’re typically this colour.
I then chose a white font with a low drop
shadow to bring out the words and because
people also tend to get drawn to reading white
words and this also matches the white pages
in the book.