client

1. Production Process
Jack Henderson

2. I began production by taking pictures in the shop which will be
included in all aspects of the marketing and advertising. I
decided to do this first as I could then go back to do reshoots
if needed. The shoot went extremely well with only slight
complications due to customers not wanting their picture
taken. This wasn’t much of a problem as there was a steady
stream of customers throughout the day. I used a Canon 600D
DSLR and a ring light to capture the shots. Overall, the shoot
was a success with me taking over 300 pictures. I would still
like to go back to do some reshoots as I would like to create
some videos and timelapses for the rest of the project.
Tomorrow I will start selecting the best shots to work with and
start experimenting with edits.

4. This week I developed my ideas into a more
professional and personalised product for the
client. I started by taking the flyer that I had
developed and decided to try look at it with fresh
eyes to try improve on it. Firstly by deciding to
change the font as I thought it did not match the
logo. I found a font from Dafont.com which was
similar to logo font as the client was not sure which
font was used when the logo was created. This did
take a little bit of time but was completely
necessary due to the font being key in the creation
of this product.

5. The font I chose for the poster was an attempt to
replicate the logo that was already existing for the
business. I started by looking for Sans Serif fonts
that were similar in proportion to the one used.
Using Dafont.com, this was easy as I was able to
find a similar font and then manipulate it using
Photoshop. The result was successful in that the
font looks similar enough to keep the same theme
but was more prominent than the logo at putting
information forward. I then used a drop shadow
effect to make the text match the colour scheme.