The overall picture The poster for ‘Paranormal Activity 2’ is relevant to the film. The main film image is taken from a snapshot of the actual footage from the film and therefore is giving the viewer ‘a taster’ of things to come. Generally, the poster is rather basic as there are not many effects used within the poster which is a smart deliberate choice, because if there were several special effects used, it could suggest to the viewer that special effects were also used within the film, which would effectively ruin the whole scare factor behind the film as the audience would believe that the scary moments were fabricated by extraordinary camera work and not legitimate paranormal activity.
Mise en sceneThe mise en scene shows a wide shot of a room (probably the child’s) with a cot, a baby anda dog. The mise en scene implies that someone or something is behing the whit door asboth the baby and dog seem concerned or inquisitive to find out what/who it is. Evidenceto prove my assumption is the shadow of a human figure that can be seen next to dog,coming from the person behind the door. The mise en scene shows the dog barking and thisis usually a sign of the dog noticing someone unfamiliar or an intruder. The camera timeseen in the bottom right hand corner of the mise en scene shows this image comes from livefootage of the cameras set up in the house in order to catch the paranormal activity thatwas supposedly taking place.
Text + FontThe text and font seen in the ‘Paranormal Activity 2’ poster is typical to that of ahorror genre film. Firstly, the colour red that is used for the film title has connotationsof blood, anger, boldness and pain. Just from viewing the film title in this colour, theaudience can imply that all these things can be expected from the film.The font used is good as I believe it is clear, legible and bold. The fact it has all beenwritten in upper case capitals gives the feeling of it being shouted and as somethingto remembered when watching the film.The effect that has been used on the film title holds some significance as it’s also veryeffective. The effect looks as if it has been smudged or can be argued that it looks likesomething hovering in the background. Another point to do with the title is that itcould have something to do with the noise interference camera effect seen in thefilm trailer. It look like the film title appeared and this effect is what caused thebackground shadow/double print. This is particularly effective as it shows continuitybetween the trailer and the motionless poster.
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