SlideShare a Scribd company logo
1 of 104
User Behavior and Local Search
Darren Shaw
State of Search 2014
@DarrenShaw_ +DarrenShaw
Do clicks affect rankings?
@DarrenShaw_ +DarrenShaw
Let’s test
@DarrenShaw_ +DarrenShaw
Everyone, get out your phone,
disconnect from wifi,
and Google: dallas wedding dresses
@DarrenShaw_ +DarrenShaw
Scroll down and click on
mockingbirdbridal.com in the
organic results.
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
Now, let’s amplify this via
social media
@DarrenShaw_ AND +DarrenShaw_
@DarrenShaw_ +DarrenShaw
How I got obsessed with user
behaviors as ranking signals
@DarrenShaw_ +DarrenShaw
bit.ly/11mkCru
@DarrenShaw_ +DarrenShaw
bit.ly/11mkCru
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
bit.ly/1ureMjr
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
bit.ly/1kxP9ar
@DarrenShaw_ +DarrenShaw
slidesha.re/WdbkLK
@DarrenShaw_ +DarrenShaw
Pull out your phones, search for “seattle
wedding dresses”, and click on Belltown Bride
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
Within 10 minutes they had moved up
from the bottom of the page to #2
@DarrenShaw_ +DarrenShaw
They also moved into position B in the local pack,
and they still hold this spot today.
@DarrenShaw_ +DarrenShaw
This demands further testing!
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
Test 1 – Hammer Time
Low competition market
Click website link 100 times per day
Repeat for 30 days
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
Starting position on
October 4th
E in the local pack
Search for “roanoke accountants”
Click on “Stanley G Boatwright”
@DarrenShaw_ +DarrenShaw
Checked on November 15th
No change…
@DarrenShaw_ +DarrenShaw
Checked from my
hotel room last
night. Again, no
change.
Test 2 – A Softer Approach
Low competition market
Click website link 5 times per day
Repeat for 7 days
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
Starting position on
October 6th
G in the local pack
Search for “wilmington nc accountants ”
Click on “Joseph Guo CPA,PLLC ”
@DarrenShaw_ +DarrenShaw
Checked on
November 15th
and look at this!
@DarrenShaw_ +DarrenShaw
Checked from my
hotel room last
night…
Test 3 – Click Burst
High competition market
Click website link 50 times per day
repeat for 3 days
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
Search for “los angeles personal injury lawyers”
Click on “The Torkzadeh Law Firm”
Starting position on
October 3rd
C in the local pack
Watch what happens
over the 3 days
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
Why did test 3 seem to work, but
the first test didn’t?
@DarrenShaw_ +DarrenShaw
REMINDER
Test 1 – Hammer Time
Low competition market
Click website link 100 times per day
Repeat for 30 days
@DarrenShaw_ +DarrenShaw
Theory
The first test was way overboard. An
unnatural amount of clicks for that
city and keyword.
@DarrenShaw_ +DarrenShaw
Test 4 – Slow and Steady
High competition market
Click website link 5 times per day
Repeat for 30 days
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
Search for “los angeles moving companies”
Click on “West LA Movers”
Starting position on
October 3rd
G in the local pack
Watch what happens
over the thirty days
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
I checked from my
room in Dallas last
night, and still
at position F
Hmm. Inconclusive.
@DarrenShaw_ +DarrenShaw
Test 5 – Clicks on Google+ Link
High competition market
Click “Google+ Page” 50 times per day
Repeat for 3 days
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
Search for “miami personal injury lawyer”
Click on the Google+ link for “The Altman Law Firm”
Starting position on
October 3rd
G in the local pack
@DarrenShaw_ +DarrenShaw
Click this link, not the business name.
@DarrenShaw_ +DarrenShaw
Over the course of the
3 days, not much changed.
This is the last screenshot
taken by our system
@DarrenShaw_ +DarrenShaw
But I checked in my
browser from Denver
yesterday, and looky
here!
Theory
Like with the test on Linda’s forum,
perhaps it just needed some time to
“simmer” before rankings were
affected.
@DarrenShaw_ +DarrenShaw
Burning Question
Can you do this with Mechanical
Turk?
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
Search for “plumbers san antonio tx”
Click on “Bryco Plumbing Co”
@DarrenShaw_ +DarrenShaw
Starting position on
November 4th
G in the local pack
@DarrenShaw_ +DarrenShaw
November 7th
No change
@DarrenShaw_ +DarrenShaw
November 13th
Moved up one
position…
@DarrenShaw_ +DarrenShaw
November 16th
They’ve now moved
up 2 spots
@DarrenShaw_ +DarrenShaw
Search for “plumbers philadelphia”
Click on ORGANIC result “Sam Wexler Plumbing”
@DarrenShaw_ +DarrenShaw
Started here on
November 4th
@DarrenShaw_ +DarrenShaw
November 16th
No change
I’ve been checking
regularly, but not
seeing any change
@DarrenShaw_ +DarrenShaw
Using your mobile phone and cellular network,
Search for “accountants cincinnati”
Click on “Mellott & Mellott”
@DarrenShaw_ +DarrenShaw
I asked them to complete the task on our website
so I could track their user agent and make sure
they were actually using mobile.
@DarrenShaw_ +DarrenShaw
Started here on
November 4th
Position E
A little early, but
possibly trending
towards higher
rankings?
Checking from different
IPs and browsers. Appears
to also be trending towards
improved rankings.
@DarrenShaw_ +DarrenShaw
Using your mobile phone and cellular network,
Search for “electricians cincinnati ohio”
Click on “Queen City Electric”
@DarrenShaw_ +DarrenShaw
So far, no ranking changes
with the click-to-call test, but it has
only been running for 6 days.
@DarrenShaw_ +DarrenShaw
Pogo-sticking Test
Can we demote a listing through
automated pogo-sticking signals?
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
This locksmith spammer has
created a fake listing with
the angieslist category page.
I wonder if we can take
him out with microworker
pogo-sticking…
@DarrenShaw_ +DarrenShaw
Search for “cincinnati locksmiths”, click on that
spammy listing, click back, then click on the top
ranked listing.
So far, 166 people have done it, and
no ranking changes, but I sure as
hell hope this doesn’t work.
@DarrenShaw_ +DarrenShaw
Can you imagine?
Pogo-sticking Negative SEO…
@DarrenShaw_ +DarrenShaw
Why no driving directions test?
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
Google has plenty of data to determine if you
actually drove to the location. Just searching for
directions isn’t a signal they need to use.
Ranking Fluctuations
What is going on?
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
October 4th
Position E
Remember the first test where we
didn’t see any ranking change?
November 16th
Position E
We captured over 1700 screenshots
from October 3rd through November
15th. There was a ton of variation.
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
Oct 24th
@DarrenShaw_ +DarrenShaw
Oh, and look here
on Nov 12th
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
What’s causing the variation?
Different browsers?
Different data centers?
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
Notice that there wasn’t nearly as
much variation in the los angeles
personal injury lawyer results.
@DarrenShaw_ +DarrenShaw
@DarrenShaw_ +DarrenShaw
Theory
Google deliberately mixes up the
results to test if users like them
@DarrenShaw_ +DarrenShaw
Google has much more data on “los
angeles personal injury lawyer” than
“willmington nc accountants” so
they already know the preferred
choices, and there is less variation.
@DarrenShaw_ +DarrenShaw
Multi-armed bandits and the epsilon-greedy method
http://bit.ly/11cMyxt
@DarrenShaw_ +DarrenShaw
Multi-armed bandits and the epsilon-greedy method
http://bit.ly/11cMyxt
@DarrenShaw_ +DarrenShaw
http://bit.ly/1ybvkLE
@DarrenShaw_ +DarrenShaw
http://bit.ly/1wMyoMa
@DarrenShaw_ +DarrenShaw
Let’s check our test…
@DarrenShaw_ +DarrenShaw
Take Aways
@DarrenShaw_ +DarrenShaw
1. Google *is* using click-through
data, and sadly, it *is* easy to
manipulate.
@DarrenShaw_ +DarrenShaw
2. The ranking fluctuations since the
Pigeon update are deliberate
(I think)
@DarrenShaw_ +DarrenShaw
3. Weekly or monthly rank tracking
data is useless. Need to track at
least daily to measure trends.
@DarrenShaw_ +DarrenShaw
Thank you!
Any questions?
@DarrenShaw_ +DarrenShaw

More Related Content

What's hot

Freelancing: How to Get Started... or Not.
Freelancing: How to Get Started... or Not.Freelancing: How to Get Started... or Not.
Freelancing: How to Get Started... or Not.Cindy Cullen
 
BrightonSEO 2022.pdf
BrightonSEO 2022.pdfBrightonSEO 2022.pdf
BrightonSEO 2022.pdfIlia Markov
 
Actionable and Impactful SEO Audits #SearchNorwich
Actionable and Impactful SEO Audits  #SearchNorwichActionable and Impactful SEO Audits  #SearchNorwich
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
 
Mobile First to AI First: How User Signals Change SEO | SMX19
Mobile First to AI First: How User Signals Change SEO | SMX19Mobile First to AI First: How User Signals Change SEO | SMX19
Mobile First to AI First: How User Signals Change SEO | SMX19Philipp Klöckner
 
Advanced SEO: Logs, Load, and Language
Advanced SEO: Logs, Load, and LanguageAdvanced SEO: Logs, Load, and Language
Advanced SEO: Logs, Load, and LanguageIan Lurie
 
Territorio DSM 2022 - SEO para e-commerce
Territorio DSM 2022 - SEO para e-commerceTerritorio DSM 2022 - SEO para e-commerce
Territorio DSM 2022 - SEO para e-commerceCarlosDarko1
 
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023Aleyda Solís
 
The Quickest Win in SEO – How to do Internal Linking the Right Way
The Quickest Win in SEO – How to do Internal Linking the Right WayThe Quickest Win in SEO – How to do Internal Linking the Right Way
The Quickest Win in SEO – How to do Internal Linking the Right WayMartin Hayman
 
SEO desde la línea de comandos
SEO desde la línea de comandosSEO desde la línea de comandos
SEO desde la línea de comandosLino Uruñuela
 
The Big SEO Migration - Learnings from a first time hiker
The Big SEO Migration - Learnings from a first time hiker The Big SEO Migration - Learnings from a first time hiker
The Big SEO Migration - Learnings from a first time hiker ReneHarris7
 
How to improve Core Web Vitals on a WordPress website
How to improve Core Web Vitals on a WordPress websiteHow to improve Core Web Vitals on a WordPress website
How to improve Core Web Vitals on a WordPress websiteIndigo Tree Digital
 
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...LazarinaStoyanova
 
BrightonSEO - ChatGPT-4 Localisation friend or foe FINAL.pptx
BrightonSEO - ChatGPT-4 Localisation friend or foe FINAL.pptxBrightonSEO - ChatGPT-4 Localisation friend or foe FINAL.pptx
BrightonSEO - ChatGPT-4 Localisation friend or foe FINAL.pptxJamesBall92
 
Establishing an Audit Framework
Establishing an Audit FrameworkEstablishing an Audit Framework
Establishing an Audit FrameworkAnnie Cushing
 
The intersection between SEO and accessibility.pdf
The intersection between SEO and accessibility.pdfThe intersection between SEO and accessibility.pdf
The intersection between SEO and accessibility.pdfJessMackereth
 
How Search Works
How Search WorksHow Search Works
How Search WorksAhrefs
 
Extreme Makeover: Site Architecture Edition
Extreme Makeover: Site Architecture EditionExtreme Makeover: Site Architecture Edition
Extreme Makeover: Site Architecture EditionKavi Kardos
 
LinkedIn For College Students
LinkedIn For College StudentsLinkedIn For College Students
LinkedIn For College Studentscharlesgarrett
 
Alfresco DevCon 2019 - Alfresco Identity Services in Action
Alfresco DevCon 2019 - Alfresco Identity Services in ActionAlfresco DevCon 2019 - Alfresco Identity Services in Action
Alfresco DevCon 2019 - Alfresco Identity Services in ActionFrancesco Corti
 
Build a Kickass team - no pingpong table required
Build a Kickass team  - no pingpong table requiredBuild a Kickass team  - no pingpong table required
Build a Kickass team - no pingpong table requiredFrancois Mazoudier
 

What's hot (20)

Freelancing: How to Get Started... or Not.
Freelancing: How to Get Started... or Not.Freelancing: How to Get Started... or Not.
Freelancing: How to Get Started... or Not.
 
BrightonSEO 2022.pdf
BrightonSEO 2022.pdfBrightonSEO 2022.pdf
BrightonSEO 2022.pdf
 
Actionable and Impactful SEO Audits #SearchNorwich
Actionable and Impactful SEO Audits  #SearchNorwichActionable and Impactful SEO Audits  #SearchNorwich
Actionable and Impactful SEO Audits #SearchNorwich
 
Mobile First to AI First: How User Signals Change SEO | SMX19
Mobile First to AI First: How User Signals Change SEO | SMX19Mobile First to AI First: How User Signals Change SEO | SMX19
Mobile First to AI First: How User Signals Change SEO | SMX19
 
Advanced SEO: Logs, Load, and Language
Advanced SEO: Logs, Load, and LanguageAdvanced SEO: Logs, Load, and Language
Advanced SEO: Logs, Load, and Language
 
Territorio DSM 2022 - SEO para e-commerce
Territorio DSM 2022 - SEO para e-commerceTerritorio DSM 2022 - SEO para e-commerce
Territorio DSM 2022 - SEO para e-commerce
 
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023
 
The Quickest Win in SEO – How to do Internal Linking the Right Way
The Quickest Win in SEO – How to do Internal Linking the Right WayThe Quickest Win in SEO – How to do Internal Linking the Right Way
The Quickest Win in SEO – How to do Internal Linking the Right Way
 
SEO desde la línea de comandos
SEO desde la línea de comandosSEO desde la línea de comandos
SEO desde la línea de comandos
 
The Big SEO Migration - Learnings from a first time hiker
The Big SEO Migration - Learnings from a first time hiker The Big SEO Migration - Learnings from a first time hiker
The Big SEO Migration - Learnings from a first time hiker
 
How to improve Core Web Vitals on a WordPress website
How to improve Core Web Vitals on a WordPress websiteHow to improve Core Web Vitals on a WordPress website
How to improve Core Web Vitals on a WordPress website
 
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
 
BrightonSEO - ChatGPT-4 Localisation friend or foe FINAL.pptx
BrightonSEO - ChatGPT-4 Localisation friend or foe FINAL.pptxBrightonSEO - ChatGPT-4 Localisation friend or foe FINAL.pptx
BrightonSEO - ChatGPT-4 Localisation friend or foe FINAL.pptx
 
Establishing an Audit Framework
Establishing an Audit FrameworkEstablishing an Audit Framework
Establishing an Audit Framework
 
The intersection between SEO and accessibility.pdf
The intersection between SEO and accessibility.pdfThe intersection between SEO and accessibility.pdf
The intersection between SEO and accessibility.pdf
 
How Search Works
How Search WorksHow Search Works
How Search Works
 
Extreme Makeover: Site Architecture Edition
Extreme Makeover: Site Architecture EditionExtreme Makeover: Site Architecture Edition
Extreme Makeover: Site Architecture Edition
 
LinkedIn For College Students
LinkedIn For College StudentsLinkedIn For College Students
LinkedIn For College Students
 
Alfresco DevCon 2019 - Alfresco Identity Services in Action
Alfresco DevCon 2019 - Alfresco Identity Services in ActionAlfresco DevCon 2019 - Alfresco Identity Services in Action
Alfresco DevCon 2019 - Alfresco Identity Services in Action
 
Build a Kickass team - no pingpong table required
Build a Kickass team  - no pingpong table requiredBuild a Kickass team  - no pingpong table required
Build a Kickass team - no pingpong table required
 

Viewers also liked

Darren shaw - proximity is the new top local search ranking factor - moz post
Darren shaw - proximity is the new top local search ranking factor - moz postDarren shaw - proximity is the new top local search ranking factor - moz post
Darren shaw - proximity is the new top local search ranking factor - moz postDarren Shaw
 
Darren shaw proximity is the new top local search ranking factor - local or...
Darren shaw   proximity is the new top local search ranking factor - local or...Darren shaw   proximity is the new top local search ranking factor - local or...
Darren shaw proximity is the new top local search ranking factor - local or...Darren Shaw
 
SearchLove Boston 2016 | Paul Shapiro | How to Automate Your Keyword Research
SearchLove Boston 2016 | Paul Shapiro | How to Automate Your Keyword ResearchSearchLove Boston 2016 | Paul Shapiro | How to Automate Your Keyword Research
SearchLove Boston 2016 | Paul Shapiro | How to Automate Your Keyword ResearchDistilled
 
The Actionable Guide to Doing Better Semantic Keyword Research #BrightonSEO (...
The Actionable Guide to Doing Better Semantic Keyword Research #BrightonSEO (...The Actionable Guide to Doing Better Semantic Keyword Research #BrightonSEO (...
The Actionable Guide to Doing Better Semantic Keyword Research #BrightonSEO (...Paul Shapiro
 
Beyond 10 Blue Links: The Future of Ranking
Beyond 10 Blue Links: The Future of RankingBeyond 10 Blue Links: The Future of Ranking
Beyond 10 Blue Links: The Future of RankingPeter "Dr. Pete" Meyers
 
Historical Slide Deck from Moz's Nov. 2013 Allhands Meeting
Historical Slide Deck from Moz's Nov. 2013 Allhands MeetingHistorical Slide Deck from Moz's Nov. 2013 Allhands Meeting
Historical Slide Deck from Moz's Nov. 2013 Allhands MeetingRand Fishkin
 
Perfect Pages: Content Strategy and SEO
Perfect Pages: Content Strategy and SEOPerfect Pages: Content Strategy and SEO
Perfect Pages: Content Strategy and SEOCyrus Shepard
 
11 Crazy Marketing Statistics
11 Crazy Marketing Statistics11 Crazy Marketing Statistics
11 Crazy Marketing StatisticsHubSpot
 
The Technical SEO Renaissance
The Technical SEO RenaissanceThe Technical SEO Renaissance
The Technical SEO RenaissanceMichael King
 
The Science of Social Media
The Science of Social MediaThe Science of Social Media
The Science of Social MediaHubSpot
 
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaContent Marketing Institute
 
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-Practise
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseTechnical SEO - An Introduction to Core Aspects of Technical SEO Best-Practise
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseErudite
 
Perfect Starts: How to Get the Right Traffic with a Content Audit
Perfect Starts: How to Get the Right Traffic with a Content AuditPerfect Starts: How to Get the Right Traffic with a Content Audit
Perfect Starts: How to Get the Right Traffic with a Content AuditMichael King
 
The Remarkable SEO Power of Republishing
The Remarkable SEO Power of RepublishingThe Remarkable SEO Power of Republishing
The Remarkable SEO Power of RepublishingRand Fishkin
 
Does Google still need links? - SearchLove San Diego 2017
Does Google still need links? - SearchLove San Diego 2017Does Google still need links? - SearchLove San Diego 2017
Does Google still need links? - SearchLove San Diego 2017Tom Capper
 
International SEO & The Future of your ROI at #MozCon by @aleyda
International SEO & The Future of your ROI at #MozCon by @aleydaInternational SEO & The Future of your ROI at #MozCon by @aleyda
International SEO & The Future of your ROI at #MozCon by @aleydaAleyda Solís
 
Content Strategy for Mobile: The Workshop
Content Strategy for Mobile: The WorkshopContent Strategy for Mobile: The Workshop
Content Strategy for Mobile: The WorkshopKaren McGrane
 
Searching higher up the funnel
Searching higher up the funnelSearching higher up the funnel
Searching higher up the funnelJono Alderson
 

Viewers also liked (20)

Daft Punk SEO
Daft Punk SEODaft Punk SEO
Daft Punk SEO
 
Darren shaw - proximity is the new top local search ranking factor - moz post
Darren shaw - proximity is the new top local search ranking factor - moz postDarren shaw - proximity is the new top local search ranking factor - moz post
Darren shaw - proximity is the new top local search ranking factor - moz post
 
Darren shaw proximity is the new top local search ranking factor - local or...
Darren shaw   proximity is the new top local search ranking factor - local or...Darren shaw   proximity is the new top local search ranking factor - local or...
Darren shaw proximity is the new top local search ranking factor - local or...
 
Optimizing Unstructured Data
Optimizing Unstructured DataOptimizing Unstructured Data
Optimizing Unstructured Data
 
SearchLove Boston 2016 | Paul Shapiro | How to Automate Your Keyword Research
SearchLove Boston 2016 | Paul Shapiro | How to Automate Your Keyword ResearchSearchLove Boston 2016 | Paul Shapiro | How to Automate Your Keyword Research
SearchLove Boston 2016 | Paul Shapiro | How to Automate Your Keyword Research
 
The Actionable Guide to Doing Better Semantic Keyword Research #BrightonSEO (...
The Actionable Guide to Doing Better Semantic Keyword Research #BrightonSEO (...The Actionable Guide to Doing Better Semantic Keyword Research #BrightonSEO (...
The Actionable Guide to Doing Better Semantic Keyword Research #BrightonSEO (...
 
Beyond 10 Blue Links: The Future of Ranking
Beyond 10 Blue Links: The Future of RankingBeyond 10 Blue Links: The Future of Ranking
Beyond 10 Blue Links: The Future of Ranking
 
Historical Slide Deck from Moz's Nov. 2013 Allhands Meeting
Historical Slide Deck from Moz's Nov. 2013 Allhands MeetingHistorical Slide Deck from Moz's Nov. 2013 Allhands Meeting
Historical Slide Deck from Moz's Nov. 2013 Allhands Meeting
 
Perfect Pages: Content Strategy and SEO
Perfect Pages: Content Strategy and SEOPerfect Pages: Content Strategy and SEO
Perfect Pages: Content Strategy and SEO
 
11 Crazy Marketing Statistics
11 Crazy Marketing Statistics11 Crazy Marketing Statistics
11 Crazy Marketing Statistics
 
The Technical SEO Renaissance
The Technical SEO RenaissanceThe Technical SEO Renaissance
The Technical SEO Renaissance
 
The Science of Social Media
The Science of Social MediaThe Science of Social Media
The Science of Social Media
 
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
 
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-Practise
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseTechnical SEO - An Introduction to Core Aspects of Technical SEO Best-Practise
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-Practise
 
Perfect Starts: How to Get the Right Traffic with a Content Audit
Perfect Starts: How to Get the Right Traffic with a Content AuditPerfect Starts: How to Get the Right Traffic with a Content Audit
Perfect Starts: How to Get the Right Traffic with a Content Audit
 
The Remarkable SEO Power of Republishing
The Remarkable SEO Power of RepublishingThe Remarkable SEO Power of Republishing
The Remarkable SEO Power of Republishing
 
Does Google still need links? - SearchLove San Diego 2017
Does Google still need links? - SearchLove San Diego 2017Does Google still need links? - SearchLove San Diego 2017
Does Google still need links? - SearchLove San Diego 2017
 
International SEO & The Future of your ROI at #MozCon by @aleyda
International SEO & The Future of your ROI at #MozCon by @aleydaInternational SEO & The Future of your ROI at #MozCon by @aleyda
International SEO & The Future of your ROI at #MozCon by @aleyda
 
Content Strategy for Mobile: The Workshop
Content Strategy for Mobile: The WorkshopContent Strategy for Mobile: The Workshop
Content Strategy for Mobile: The Workshop
 
Searching higher up the funnel
Searching higher up the funnelSearching higher up the funnel
Searching higher up the funnel
 

Similar to Darren Shaw - User Behavior and Local Search - Dallas State of Search 2014

How Proximity Affects Local Search Results - Digital Olympus 2016
How Proximity Affects Local Search Results - Digital Olympus 2016How Proximity Affects Local Search Results - Digital Olympus 2016
How Proximity Affects Local Search Results - Digital Olympus 2016Darren Shaw
 
Mozcon Local Keynote - 2017 Local Search Ranking Factors Survey Results
Mozcon Local Keynote - 2017 Local Search Ranking Factors Survey ResultsMozcon Local Keynote - 2017 Local Search Ranking Factors Survey Results
Mozcon Local Keynote - 2017 Local Search Ranking Factors Survey ResultsDarren Shaw
 
Unpacking the Local Search Ranking Factors for 2021 & Beyond
Unpacking the Local Search Ranking Factors for 2021 & BeyondUnpacking the Local Search Ranking Factors for 2021 & Beyond
Unpacking the Local Search Ranking Factors for 2021 & BeyondSeven Figure Agency
 
Moz Local 2016 - Darren Shaw - Citation Investigation!
Moz Local 2016 - Darren Shaw - Citation Investigation!Moz Local 2016 - Darren Shaw - Citation Investigation!
Moz Local 2016 - Darren Shaw - Citation Investigation!Darren Shaw
 
[US] The Periodic Table Of SEO Ranking Factors: 2015/16 Edition - Daniel Furch
[US] The Periodic Table Of SEO Ranking Factors: 2015/16 Edition - Daniel Furch[US] The Periodic Table Of SEO Ranking Factors: 2015/16 Edition - Daniel Furch
[US] The Periodic Table Of SEO Ranking Factors: 2015/16 Edition - Daniel FurchSearchmetrics
 
Optimizing for Engagement (For SearchLove Boston)
Optimizing for Engagement (For SearchLove Boston)Optimizing for Engagement (For SearchLove Boston)
Optimizing for Engagement (For SearchLove Boston)Dana DiTomaso
 
Darren Shaw - BrightonSEO 2019 - Can You Rank in Local Without a Website?
Darren Shaw - BrightonSEO 2019 - Can You Rank in Local Without a Website?Darren Shaw - BrightonSEO 2019 - Can You Rank in Local Without a Website?
Darren Shaw - BrightonSEO 2019 - Can You Rank in Local Without a Website?Darren Shaw
 
SearchLove Boston 2019 - Tom Capper - The Two Tiered SERP: Ranking for the Mo...
SearchLove Boston 2019 - Tom Capper - The Two Tiered SERP: Ranking for the Mo...SearchLove Boston 2019 - Tom Capper - The Two Tiered SERP: Ranking for the Mo...
SearchLove Boston 2019 - Tom Capper - The Two Tiered SERP: Ranking for the Mo...Distilled
 
Local SEO Ranking Factors and Citations with Darren Shaw of Whitespark
Local SEO Ranking Factors and Citations with Darren Shaw of WhitesparkLocal SEO Ranking Factors and Citations with Darren Shaw of Whitespark
Local SEO Ranking Factors and Citations with Darren Shaw of WhitesparkGail Gardner
 
SearchLove London 2018 - Darren Shaw - Local Search Has Changed - Here’s What...
SearchLove London 2018 - Darren Shaw - Local Search Has Changed - Here’s What...SearchLove London 2018 - Darren Shaw - Local Search Has Changed - Here’s What...
SearchLove London 2018 - Darren Shaw - Local Search Has Changed - Here’s What...Distilled
 
Darren Shaw - Mozcon 2019 - From Zero to Local Ranking Hero
Darren Shaw - Mozcon 2019 - From Zero to Local Ranking HeroDarren Shaw - Mozcon 2019 - From Zero to Local Ranking Hero
Darren Shaw - Mozcon 2019 - From Zero to Local Ranking HeroDarren Shaw
 
We love seo 2019 - Tom Capper
We love seo 2019 - Tom CapperWe love seo 2019 - Tom Capper
We love seo 2019 - Tom CapperTom Capper
 
Ranking for head terms, the limits of ranking factors
Ranking for head terms, the limits of ranking factorsRanking for head terms, the limits of ranking factors
Ranking for head terms, the limits of ranking factorsWeLoveSEO
 
TCS: Conversion Optimization Tools + Social, Augmented Reality + Virtual Real...
TCS: Conversion Optimization Tools + Social, Augmented Reality + Virtual Real...TCS: Conversion Optimization Tools + Social, Augmented Reality + Virtual Real...
TCS: Conversion Optimization Tools + Social, Augmented Reality + Virtual Real...Roland Frasier
 
TCS: Keyword Tools, SEO Tools + Traffic Tools 2017
TCS: Keyword Tools, SEO Tools + Traffic Tools 2017TCS: Keyword Tools, SEO Tools + Traffic Tools 2017
TCS: Keyword Tools, SEO Tools + Traffic Tools 2017Roland Frasier
 
LocalU Advanced Workshop Competitive Analysis
LocalU Advanced Workshop Competitive Analysis LocalU Advanced Workshop Competitive Analysis
LocalU Advanced Workshop Competitive Analysis LocalUniversity
 
SEMrushlive - Finding the value of Digital PR beyond the links
SEMrushlive - Finding the value of Digital PR beyond the linksSEMrushlive - Finding the value of Digital PR beyond the links
SEMrushlive - Finding the value of Digital PR beyond the linksLaura Crimmons
 
What Finance can learn from Dating Sites
What Finance can learn from Dating SitesWhat Finance can learn from Dating Sites
What Finance can learn from Dating SitesMax De Marzi
 

Similar to Darren Shaw - User Behavior and Local Search - Dallas State of Search 2014 (18)

How Proximity Affects Local Search Results - Digital Olympus 2016
How Proximity Affects Local Search Results - Digital Olympus 2016How Proximity Affects Local Search Results - Digital Olympus 2016
How Proximity Affects Local Search Results - Digital Olympus 2016
 
Mozcon Local Keynote - 2017 Local Search Ranking Factors Survey Results
Mozcon Local Keynote - 2017 Local Search Ranking Factors Survey ResultsMozcon Local Keynote - 2017 Local Search Ranking Factors Survey Results
Mozcon Local Keynote - 2017 Local Search Ranking Factors Survey Results
 
Unpacking the Local Search Ranking Factors for 2021 & Beyond
Unpacking the Local Search Ranking Factors for 2021 & BeyondUnpacking the Local Search Ranking Factors for 2021 & Beyond
Unpacking the Local Search Ranking Factors for 2021 & Beyond
 
Moz Local 2016 - Darren Shaw - Citation Investigation!
Moz Local 2016 - Darren Shaw - Citation Investigation!Moz Local 2016 - Darren Shaw - Citation Investigation!
Moz Local 2016 - Darren Shaw - Citation Investigation!
 
[US] The Periodic Table Of SEO Ranking Factors: 2015/16 Edition - Daniel Furch
[US] The Periodic Table Of SEO Ranking Factors: 2015/16 Edition - Daniel Furch[US] The Periodic Table Of SEO Ranking Factors: 2015/16 Edition - Daniel Furch
[US] The Periodic Table Of SEO Ranking Factors: 2015/16 Edition - Daniel Furch
 
Optimizing for Engagement (For SearchLove Boston)
Optimizing for Engagement (For SearchLove Boston)Optimizing for Engagement (For SearchLove Boston)
Optimizing for Engagement (For SearchLove Boston)
 
Darren Shaw - BrightonSEO 2019 - Can You Rank in Local Without a Website?
Darren Shaw - BrightonSEO 2019 - Can You Rank in Local Without a Website?Darren Shaw - BrightonSEO 2019 - Can You Rank in Local Without a Website?
Darren Shaw - BrightonSEO 2019 - Can You Rank in Local Without a Website?
 
SearchLove Boston 2019 - Tom Capper - The Two Tiered SERP: Ranking for the Mo...
SearchLove Boston 2019 - Tom Capper - The Two Tiered SERP: Ranking for the Mo...SearchLove Boston 2019 - Tom Capper - The Two Tiered SERP: Ranking for the Mo...
SearchLove Boston 2019 - Tom Capper - The Two Tiered SERP: Ranking for the Mo...
 
Local SEO Ranking Factors and Citations with Darren Shaw of Whitespark
Local SEO Ranking Factors and Citations with Darren Shaw of WhitesparkLocal SEO Ranking Factors and Citations with Darren Shaw of Whitespark
Local SEO Ranking Factors and Citations with Darren Shaw of Whitespark
 
SearchLove London 2018 - Darren Shaw - Local Search Has Changed - Here’s What...
SearchLove London 2018 - Darren Shaw - Local Search Has Changed - Here’s What...SearchLove London 2018 - Darren Shaw - Local Search Has Changed - Here’s What...
SearchLove London 2018 - Darren Shaw - Local Search Has Changed - Here’s What...
 
Darren Shaw - Mozcon 2019 - From Zero to Local Ranking Hero
Darren Shaw - Mozcon 2019 - From Zero to Local Ranking HeroDarren Shaw - Mozcon 2019 - From Zero to Local Ranking Hero
Darren Shaw - Mozcon 2019 - From Zero to Local Ranking Hero
 
We love seo 2019 - Tom Capper
We love seo 2019 - Tom CapperWe love seo 2019 - Tom Capper
We love seo 2019 - Tom Capper
 
Ranking for head terms, the limits of ranking factors
Ranking for head terms, the limits of ranking factorsRanking for head terms, the limits of ranking factors
Ranking for head terms, the limits of ranking factors
 
TCS: Conversion Optimization Tools + Social, Augmented Reality + Virtual Real...
TCS: Conversion Optimization Tools + Social, Augmented Reality + Virtual Real...TCS: Conversion Optimization Tools + Social, Augmented Reality + Virtual Real...
TCS: Conversion Optimization Tools + Social, Augmented Reality + Virtual Real...
 
TCS: Keyword Tools, SEO Tools + Traffic Tools 2017
TCS: Keyword Tools, SEO Tools + Traffic Tools 2017TCS: Keyword Tools, SEO Tools + Traffic Tools 2017
TCS: Keyword Tools, SEO Tools + Traffic Tools 2017
 
LocalU Advanced Workshop Competitive Analysis
LocalU Advanced Workshop Competitive Analysis LocalU Advanced Workshop Competitive Analysis
LocalU Advanced Workshop Competitive Analysis
 
SEMrushlive - Finding the value of Digital PR beyond the links
SEMrushlive - Finding the value of Digital PR beyond the linksSEMrushlive - Finding the value of Digital PR beyond the links
SEMrushlive - Finding the value of Digital PR beyond the links
 
What Finance can learn from Dating Sites
What Finance can learn from Dating SitesWhat Finance can learn from Dating Sites
What Finance can learn from Dating Sites
 

Recently uploaded

Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRlizamodels9
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guidekiva6
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisjunaid794917
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setupssuser4571da
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
Influencer Marketing Power point presentation
Influencer Marketing  Power point presentationInfluencer Marketing  Power point presentation
Influencer Marketing Power point presentationdgtivemarketingagenc
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfCIO Business World
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024CIO Business World
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?Juan Pineda
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 

Recently uploaded (20)

Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdf
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysis
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setup
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
Influencer Marketing Power point presentation
Influencer Marketing  Power point presentationInfluencer Marketing  Power point presentation
Influencer Marketing Power point presentation
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
 

Darren Shaw - User Behavior and Local Search - Dallas State of Search 2014

Editor's Notes

  1. In the end, I estimate that about 60 people did the test.