Local search has evolved. The usual suspects of citations, reviews, Google My Business, website optimization, and links still drive the algorithm. But with the tightening of proximity and most conversions happening on Google rather than your website, your strategy and tactics need to change. Darren will present the latest results from the 2018 Local Search Ranking Factors survey along with new research data and show you what you need to focus on to succeed in today’s local search landscape.
SearchLove London 2018 - Darren Shaw - Local Search Has Changed - Here’s What’s Working in 2018
Local Search Has Changed:
Here’s What’s Working in 2018
Searchlove London 2018
What are some
strategies/tactics that are
working particularly well
for you at the moment?
“Google Posts! We've seen gains for clients in
competitive niches after consistent posting. The
posts don't have to link to their site, but it appears
that they should be topical and posted consistently.”
– Dana Damtaso