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Beyond 10 Blue Links: The Future of Ranking
- BEYOND 10 BLUELINKS: THE FUTURE OF RANKING DR. PETE MEYERS • MARKETING SCIENTIST • MOZ
- REMEMBER THE GOOD OLD DAYS? #1 #2
- THEN, THIS HAPPENED. #1 #2
- AND THIS…
- WAIT FOR IT… #1
- THEN, IT GOT PERSONAL.
- WHAT IF THE RULES CHANGE? #1
- IN 2013, BEING #1 DOESN’T MEAN
- 85 SERP FEATURES
- 10-PACKDOMAIN SITELINKS
- RELATED SEARCHES
- SIMILAR SEARCHES
- STANDARD IMAGE BLOCK
- IMAGE MEGA-BLOCK
- NEWS RESULTS
- VIDEO THUMBNAILS
- RECIPE RATINGS
- AUTHORSHIP THUMBNAIL
- MINI AUTHORSHIP
- EVENT SITELINKS
- SEARCH RESULT SNIPPETS
- FORUM SITELINKS
- DISAMBIGUATION BOX
- GOOGLE+ BRAND BOX
- PAID SHOPPING (LEFT)
- PAID SHOPPING (RIGHT)
- PAID SHOPPING (SINGLE)
- PAID CREDIT CARD ADS
- GOOGLE MAPS INLAY
- TRAFFIC MAP
- LOCAL 7-PACK
- LOCAL “NEAR” BOX
- LOCAL “ONE-BOX”
- KNOWLEDGE GRAPH (KG)
- KG ZAGAT RATINGS
- KG RELATED SEARCHES
- RELATED SEARCH CAROUSEL
- KG CELEBRITY BIO
- KG EVENTS, SONGS, ALBUMS
- ALBUM CAROUSEL
- KG MOVIE BOX
- KG BOOK BOX
- BOOK CAROUSEL
- KG GEOGRAPHIC INFO
- KG MEDICAL INFO
- KG DRUG INFO
- RELATED HEALTHSEARCHES
- HEALTHCONDITION SNIPPET
- POISON CONTROL ANSWER BOX
- SYMPTOM/TREATMENT ANSWER BOX
- UPS TRACKING ANSWER BOX
- LOCAL TIME ANSWER BOX
- SUNRISE/SUNSET ANSWER BOX
- SCIENTIFIC CALCULATOR
- GRAPHING CALCULATOR
- 3D GRAPHING CALCULATOR
- UNIT CONVERSION CALCULATOR
- UNIT CONVERSION ANSWER BOX
- DEFINITION ANSWER BOX
- TRANSLATION ANSWER BOX
- EARTHQUAKE ANSWER BOX
- POPULATION ANSWER BOX
- FLIGHT ANSWER BOX
- FLIGHT STATUS KG FORM
- FLIGHT STATUS ANSWER BOX
- PAID FLIGHT INFO
- PAID FLIGHT SEARCH
- PAID HOTEL INFO
- MOVIE ANSWER BOX
- SHOWTIMES ANSWER BOX
- PEOPLE ANSWER BOX
- RELATIONSHIP ANSWER BOX
- EVENT DATE ANSWER BOX
- HOLIDAY ANSWER BOX
- BOX SCORE ANSWER BOX
- STANDINGS ANSWER BOX
- PLAYOFF ANSWER BOX
- BRACKETS ANSWER BOX
- LIST ANSWER BOX
- ENHANCED LIST ANSWER BOX
- MOVIE LIST CAROUSEL
- BEST OF CAROUSEL
- THINGS TO DO CAROUSEL
- TEAM ROSTER CAROUSEL
- LOCAL CAROUSEL
- STOCK TICKER ANSWER BOX
- WEATHER ANSWER BOX
- NUTRITION ANSWER BOX
- NUTRITION KG
- KG AROMABASE
- KG IMAGE BOX (TEST)
- IN-DEPTH NEWS BOX (TEST)
- PAID INSURANCE QUOTES (UK)
- PAID INSURANCE COMPARISON (TEST)
- THE FUTURE IS NOW (JUN 2013) 15% SERPS (OF 10K) WITH: 10 RESULTS NO NEWS, NO LOCAL NO VIDEOS, NO IMAGES NO KNOWLEDGE GRAPH NO PAIDINCLUSION NO AUTHORSHIP
- LIFE BEYOND SERPS
- SERPS KEEP SHRINKING (BING 4-RESULT)
- LOCAL SEARCHES ARE MOVING BEYOND SERPS. (GOOGLE MAPS)
- ...ANDIT’S NOT JUST MOBILE
- DIGITAL AGENTS SHAPE THE “SERP” TO YOUR NEEDS. (APPLE’S SIRI)
- SOON, YOU WON’T EVEN HAVE TO ASK A QUESTION. (GOOGLE NOW)
- WHAT YOU CAN DO
- HOW WE ACT LIKE IT WORKS
- HOW IT ACTUALLYWORKS
- THERE IS NO SECRET SAUCE
- WHAT DO THEY HAVE IN COMMON?
- ENTITIES WILL RULE THE WEB
- START ACTING LIKE AN ENTITY
- WHY IS RANKING OUR GOAL?
- WHAT IF THE RULES CHANGE?
- IT’S TIME TO THINK LIKE A BRAND
- WHAT IF YOU BUILT TO SELL?
- WHAT IF GOOGLE DIDN’T MATTER?
- THANKSFOR WATCHING! peter@moz.com • @dr_pete