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Establishing an Audit Framework

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If you're an Internet marketer and have to do any kind of site audits, you may benefit from this presentation. It culminates in a Google Doc with 300+ audit checkpoints.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • The best gift I had for Christmas! :) Thanks Annie!
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  • Hi Annie...amazing presentation...great work
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  • Hi Annie, in page 12 the reduction of 10K+ is for visits, or for pages?
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Establishing an Audit Framework

  1. 1. establishing an audit frameworkannie cushingseer interactive @anniecushing
  2. 2. do you approach audits this way?seer interactive @anniecushing
  3. 3. most expensive mistakes we see regularly
  4. 4. 1. subdomain reporting errors in GA @anniecushing
  5. 5. www.seerinteractive.comrcs.seerinteractive.com @anniecushing
  6. 6. pro tips to minimize chaos add an annotation to analytics change in beginning of month concatenate in excelseer interactive @anniecushing
  7. 7. 2. index bloatseer interactive @anniecushing
  8. 8. causes of bloat borked internal linking search results pages ecommerce parameters faceted navigationseer interactive @anniecushing
  9. 9. 5.8 million pages indexed! @anniecushing
  10. 10. @anniecushing
  11. 11. @anniecushing
  12. 12. That’s a reduction of 10k+ visits!Custom GA Report: bit.ly/SJdX0t @anniecushing
  13. 13. let’s do some math 5.8 million pages indexed in Google 37k pages received organic traffic 645 drove revenue for Feb .6% of pages indexed received traffic .01% of pages indexed generated revenue
  14. 14. seer interactive @anniecushing
  15. 15. 3. ppc traffic reporting in organicseer interactive @anniecushing
  16. 16. totally random aside @anniecushing
  17. 17. I wasn’t the only one fooled @anniecushing
  18. 18. others:PPCCPC @anniecushing
  19. 19. or use this advanced segment bit.ly/exclude-ppc @anniecushing
  20. 20. 4. dirty sitemaps “Your sitemaps need to be clean. We have a 1% allowance for dirt in a sitemap. Examples of dirt are if we click on a URL and we see a redirect, a 404 or a 500 code. If we see more than a 1% level of dirt, we begin losing trust in the sitemap”. — Duane Forrester
  21. 21. seer interactive @anniecushing
  22. 22. 5. sitemap hasn’t been submitted FACT: Sitemaps are so easy to submit, surely everyone does it.seer interactive @anniecushing
  23. 23. since caffeine in june 2010, google has an easier time finding sites’ pagesseer interactive @anniecushing
  24. 24. but bing has a harder time and is more dependent on sitemaps to find sites’ pagesseer interactive @anniecushing
  25. 25. 6. loss of valuable links homepage that 302s pages with links that 404 pages that 500seer interactive @anniecushing
  26. 26. a potential solution a checklist of 300+ checkpoints google doc for ease of updatingseer interactive @anniecushing
  27. 27. organization of google doc
  28. 28. find tabs quickly
  29. 29. include screenshot urls in observations More: http://bit.ly/screenshot-apps @anniecushing
  30. 30. seer interactive @anniecushing
  31. 31. seer interactive @anniecushing
  32. 32. seer interactive @anniecushing
  33. 33. seer interactive @anniecushing
  34. 34. seer interactive @anniecushing
  35. 35. seer interactive @anniecushing
  36. 36. tools google doc @anniecushing
  37. 37. links to these google docs bit.ly/audit-postseer interactive @anniecushing
  38. 38. extras in the post tips on how to structure and format audit in word link to both google docs @anniecushing

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