The document discusses the shift from traditional print workflows to cloud-based content workflows in digital publishing, emphasizing the advantages of using XML for managing content. It highlights the benefits of faster turnaround times, reduced production costs, and enhanced collaboration among teams. The content-based workflow offers efficiency by allowing real-time editing and instant transformation to various formats.

1. PUBLISHING PRODUCTION
FROM THE DESKTOP TO THE CLOUD
DEANTAGLOBAL.COM

2. With the evolution of digital, publishers
have adapted to many changes.
digital PUBLISHING
ONLINE
RETAILERS
PRICING
PRESSURES
MOBILE
PUBLISHING

3. But there is still one area that has
yet to catch up...

4. Publishing is still tied to a
print workflow which
is often format driven.
traditional Print workflow

5. The process is based on the
desktop, relying on format to
determine the workflow
process involved.

6. Is it time to move to a
workflow based on content
rather than format?
content versus format
Desktop
Format
vs
Cloud
Content

7. XML sits at the heart of a
content based workflow.
Working with XML provides
the transformative power that
can streamline your workflow.
XML in content workflow

8. What does a content-based
workflow look like?

9. XML
CREATE
CONTENT
TRANSFORM
CONTENTPROOF
CONTENT
EDIT
CONTENT

10. Eliminate duplications in
workflow by working directly
within XML.
Create Edit Transform
making xml work for you
XML Content

11. - Operates in BPO operation
- Updating content in back
office
- Delivering format
- Real-time collaboration
- Create/update content
- Instant content
transformation
DESKTOP-BASED
CLOUD-BASED
format
content

12. DESKTOP WORKFLOW

13. CLOUD WORKFLOW

14. Connect with teams all around the
globe.
Work in one space, not across
many desktops.
Utilise XML to create, edit and
transform your content instantly.
why go cloud?

15. - Faster turnaround times
- Reduced cost of production
- Greater collaboration
benefits of cloud-focused workflow
$

16. LANSTAD
PUBLISHING | PRODUCTION | INNOVATION

17. Digitalassetmanagement portal
Centralised projectmanagementworkspace
Totalcollaboration for all parties
Integrated communicationportal
Real-timeediting and proofing functionality
Immediate contenttransformation to any format

18. deantaglobal.com
info@deantaglobal.com