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Micro Interactions

by David Armano on Apr 29, 2008

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Micro Interactions + Direct Engagement In a 2.0 World

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Micro Interactions Presentation Transcript

Micro Interactions + Direct Engagement In a 2.0 World David Armano, VP, Critical Mass / criticalmass.com Blog: darmano.typepad.com Twitter: twitter.com/armano

Consumer Behavior is Changing

From Passive Consumption To Active Participation

Technology Has Changed Too

From Front + Back Ends… http://www.flickr.com/photos/borkweb/113862641/sizes/o/

…To Endless Fragmentation of Services http://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/

Services Which Can Be Mixed + Mashed Like Melodies Intel Mash Maker suggests customizations and widgets. (Credit: Intel)

The End Result Are Touch Points Which Seem Infinite

Acelerar Windows 7, Acelerar Windows 7 at Optimizar Windows 7 Good 3 weeks ago

Are you sure you want to

Karsten Ehms, Social Media, Knowledge, Management at Siemens AG I like the term 'micro interactions' especially in a more and more facebooked world. If it wasn't you three years ago I would have 'invented' the term ... again ;-) 2 years ago

annamariemarx85 Really interesting slides. Nicely done.

http://www.diyhousepainting.net/
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http://www.diyhousepainting.net/category/wood-painting/ 2 years ago

Jimmy Nuava, credit cousellor at UK credit to you for putting this together, its really intuitive! 4 years ago

David Armano, Managing Director at Edelman Thanks Luba. It was good to be there. I enjoyed it. 4 years ago

_luba_ Hi David,

Great presentation at IconNicholson this week! Thanks for inspiring us. 4 years ago

Juan Pablo Tapia, Social Media strategist at BOWL One of your bests!! 4 years ago

Dan Patino, Supply Chain Manager at OGE Energy David. Great stuff you have really laid out a good view of how businesses are using web2.0 apps, and why it is so important for future growth for both large and small businesses. 4 years ago

Piero Rivizzigno, President and Founder at Glossom Hi David! Thanks for a presentation that's not in the 'as usual' path with some interesting point of view. Keep going maybe you will become 'the Armani of Social Media' (at that point you'll need the change your dressing style'). 5 years ago

Dino Demopoulos, Engagement Planner at BBDO/Proximity Nice one David! 5 years ago