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May	  2,	  2013	  ●	  #InnoTechOregon	  ●	  Portland,	  OR	  
…and,	  we’ve	  been	  siBng	  on	  our	  tails,	  typing,	  for	  less	  than	  200	  years.	  We’ve	  been	  upright	  a...
53%	  US	  (70%+	  Asia/Europe) 	   	  ~40%	  of	  US	  smartphone	  	  	  smartphone	  ownership	   	   	   	  users	  ow...
MOBILE	  TECHNOLOGY	  AND	  BEHAVIORS	  PART	  OF	  EVERYTHING	  TODAY’S	  MEDIA	  ECOSYSTEM	  Internal Properties (Intran...
 MOBILITY	  	  is	  Life	  Home	   Work	   Store	   Play	  
Mobility	  is	  a	  	  Behavior	  	  (it’s	  about	  the	  individual,	  not	  the	  device)	  
Tablets	  =	  “Lean	  Back”	  •  Primary:	  Apps	  •  News/Media	  •  Long	  Form	  Content	  •  Shopping:	  M-­‐Commerce	...
Smartphones	  =	  “On-­‐the-­‐Go”	  •  Primary:	  Texing	  •  Social	  •  Search/Inquiry•  Shopping:	  Deals/Payments	  • ...
Mobile	  is	  Disrupive…	  	  (and,	  that’s	  a	  good	  thing…for	  everything)	  
the Desktop Houremailwebsocialotherthe Mobile Houremailwebsocialtextappcallother
Decline	  in	  Social	  Media	  &	  Online	  A0en1on	  We	  have	  bemer	  things	  to	  do,	  places	  to	  go	  and	  	 ...
LISTEN ASSESS ENGAGE REPEATCommunityManagersCommunityNONOYESNOYESYESYESNONONOYESNOYESNOYESYES YESNO(optional, but recommen...
Data	  is	  Everywhere	  
Source:	  Our	  Mobile	  Planet:	  United	  States,	  Google/Ipsos	  OTX	  MediaCT,	  US,	  May	  2012	  Offline	  is	  the	...
Social	  TV	  
The	  Rise	  of	  the	  Supply	  &	  Private	  Side(s)	  …and	  so	  much	  more…	  
Where	  Tomorrow’s	  Consumers	  	  Creators	  are	  Today	  
CRMSocialClickStreamEmailSMS/MMSApp(s)TransactionsMediaIntegraion	  is	  Key	  
CRMSocialClickStreamEmailSMS/MMSApp(s)TransactionsMediaUIDs:	  	  email	  address	  phone	  number	  cookie	  Facebook	  I...
Reacive	  &	  Responsive	  Design	  
The	  Mobile	  Moment	  Content	  Data	  Social	  Search	  Web	   Email	  Offline	  Broadcast	  The “Click” - Origination	  ...
Adapive	  Design	  
Mobile	  Search	  
Mobile	  Search	  Google	  has,	  and	  will,	  change	  the	  rules	  on	  how	  your	  site	  is	  indexed:	  	  ARE	  Y...
Clickable	  phone	  #	  or	  this	  on	  each	  page	  of	  website/app	  Don’t	  forget,	  it’s	  sill	  a	  phone	  
•  Social	  technologists	  are	  inherently	  not	  social…mobile	  technologists	  aren’t	  exactly	  mobile.	  •  Data	...
More	  $	  	  ≠	  	  More	  Users	  The Investment & Responsibility
Think	  Mobile	  Behavior	  before	  Mobile	  Technology	  
Mobile Marketing Retention
Mobile Marketing Retention
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Mobile Marketing Retention

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Mobile Marketing Retention

  1. 1. May  2,  2013  ●  #InnoTechOregon  ●  Portland,  OR  
  2. 2. …and,  we’ve  been  siBng  on  our  tails,  typing,  for  less  than  200  years.  We’ve  been  upright  and  walking  [mobile]  for  more  than  4  million  years…  
  3. 3. 53%  US  (70%+  Asia/Europe)    ~40%  of  US  smartphone      smartphone  ownership        users  owned  device  <  1  yearEMPOWERING  -­‐  LIBERATING  –  REWARDING    
  4. 4. MOBILE  TECHNOLOGY  AND  BEHAVIORS  PART  OF  EVERYTHING  TODAY’S  MEDIA  ECOSYSTEM  Internal Properties (Intranets etc.)External Social NetworksExternal WebsitesPaid +EarnedOwned +EarnedsearchenginessocialsharingBRANDWEBSITESCORPORATEWEBSITESMULTIBRANDWEBSITESRICH MEDIAPARTNERSHIPSCORPORATEMULTIBRANDBRANDSBLOGGEROUTREACH BLOGSADSBANNER ADSDIGITAL OOH NICHE APPSLOCATION BASED
  5. 5.  MOBILITY    is  Life  Home   Work   Store   Play  
  6. 6. Mobility  is  a    Behavior    (it’s  about  the  individual,  not  the  device)  
  7. 7. Tablets  =  “Lean  Back”  •  Primary:  Apps  •  News/Media  •  Long  Form  Content  •  Shopping:  M-­‐Commerce  •  Games  •  Uility:  Home  &  Business  
  8. 8. Smartphones  =  “On-­‐the-­‐Go”  •  Primary:  Texing  •  Social  •  Search/Inquiry•  Shopping:  Deals/Payments  •  Games  •  Uility:  Life  &  Play  
  9. 9. Mobile  is  Disrupive…    (and,  that’s  a  good  thing…for  everything)  
  10. 10. the Desktop Houremailwebsocialotherthe Mobile Houremailwebsocialtextappcallother
  11. 11. Decline  in  Social  Media  &  Online  A0en1on  We  have  bemer  things  to  do,  places  to  go  and    people  to  see.  It  is  illegal  in  almost  every  state  (US)  to  look  at/touch    your  phone  while  driving.  We  run  into  each  other  if  we  stare  at    our  phones  while  walking.
  12. 12. LISTEN ASSESS ENGAGE REPEATCommunityManagersCommunityNONOYESNOYESYESYESNONONOYESNOYESNOYESYES YESNO(optional, but recommended)MonitorConversationsAssessRe-directEngagePrivatelyRe-directEngagePrivatelyProceedEngagein public?Legitimate?Expertisewithproduct?Is topicsensitive?EngagePrivatelyProceedIsengagementpositive?ProceedPositiveoutcome?Assess ProceedConversefurther?Proceed Re-directAssessCan CMhelp?EngagePrivatelyParticipant upset?Do not engage!! Complaint !!?! Other issues !?ComplimentProductCompanySocial  is  now  real-­‐ime  
  13. 13. Data  is  Everywhere  
  14. 14. Source:  Our  Mobile  Planet:  United  States,  Google/Ipsos  OTX  MediaCT,  US,  May  2012  Offline  is  the  New  Online  
  15. 15. Social  TV  
  16. 16. The  Rise  of  the  Supply  &  Private  Side(s)  …and  so  much  more…  
  17. 17. Where  Tomorrow’s  Consumers    Creators  are  Today  
  18. 18. CRMSocialClickStreamEmailSMS/MMSApp(s)TransactionsMediaIntegraion  is  Key  
  19. 19. CRMSocialClickStreamEmailSMS/MMSApp(s)TransactionsMediaUIDs:    email  address  phone  number  cookie  Facebook  ID  
  20. 20. Reacive  &  Responsive  Design  
  21. 21. The  Mobile  Moment  Content  Data  Social  Search  Web   Email  Offline  Broadcast  The “Click” - Origination  AQribtuRon  Measurement/AnalysisCRMPOSSearch MgmtSocial ContentAnalyticsMedia NetworksReports/ Views/DashboardContent Command CenterResponsive/Reactive ContentDATA
  22. 22. Adapive  Design  
  23. 23. Mobile  Search  
  24. 24. Mobile  Search  Google  has,  and  will,  change  the  rules  on  how  your  site  is  indexed:    ARE  YOU  MOBILE  FRIENDLY?    ARE  YOU  NEARBY?    DO  YOU  HAVE  VIDEO?    ARE  YOU  POPULAR?    …as  a  behavior  as  a  technology…  
  25. 25. Clickable  phone  #  or  this  on  each  page  of  website/app  Don’t  forget,  it’s  sill  a  phone  
  26. 26. •  Social  technologists  are  inherently  not  social…mobile  technologists  aren’t  exactly  mobile.  •  Data  and  insights  will  rule  your  future.  •  Building  digital  assets  (apps,  systems,  sites…)  drives  value:  •  “front  row”  to  data  •  Repurpose  and  redeploy  for  efficiency  •  As  we  compute  from  everywhere,  the  opportuniies  are  anywhere.  Undeniable  Truths  of  Mobility  
  27. 27. More  $    ≠    More  Users  The Investment & Responsibility
  28. 28. Think  Mobile  Behavior  before  Mobile  Technology  

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