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Using Microinteractions to get from Prototype to Product
Using Microinteractions to get from Prototype to Product
1.
Prototypes generally demonstrate a key
feature. But a feature isn’t a product.
2.
The difference between a prototype and a
product? All the microinteractions.
3.
dan saffer // @odannyboy
#microinteractions
using microinteractions to get
from prototype to product
4.
microinteractions are single use case pieces of functionality
5.
microinteractions are contained product moments...
change a setting
sync your data/devices
log in
see what the current status is
viewing a small piece of content
error recovery
update software/firmware
connect to the internet
turn a device on/off
6.
Why think about microinteractions at all?
Isn’t a Minimum Viable Product enough?
8.
If you don’t know what happens when
someone presses the On button, you don’t
have a product yet.
9.
Microinteractions are about conveying
the quality of your product.
10.
what quality brings you
higher adoption (in some markets)
better PR and word-of-mouth
funding
stronger brand
customer loyalty
fewer customer service issues/complaints
safety
11.
If microinteractions are poor, the main
features, no matter how nicely done,
are surrounded by pain and frustration.
12.
The difference between a product you love
and one you tolerate are often the
microinteractions you have with it.
13.
If done well, microinteractions can be
signature moments that increase adoption
and customer loyalty.