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Using Microinteractions to get from Prototype to Product

Dan Saffer
Dan Saffer
Dan SafferProduct Design Leader at Twitter

Given at O'Reilly Solid 2014

Using Microinteractions to get from Prototype to Product

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Download to read offline
Prototypes generally demonstrate a key
feature. But a feature isn’t a product.
The difference between a prototype and a
product? All the microinteractions.
dan saffer // @odannyboy
#microinteractions
using microinteractions to get
from prototype to product
microinteractions are single use case pieces of functionality
microinteractions are contained product moments...
change a setting
sync your data/devices
log in
see what the current status is
viewing a small piece of content
error recovery
update software/firmware
connect to the internet
turn a device on/off
Why think about microinteractions at all?
Isn’t a Minimum Viable Product enough?
Ad

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Using Microinteractions to get from Prototype to Product