Successfully reported this slideshow.
Your SlideShare is downloading. ×

How Audiences Use Technology and Its Impact On Their Lives

More Related Content

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

How Audiences Use Technology and Its Impact On Their Lives

  1. 1. HOW AUDIENCES USE TECHNOLOGY AND ITS IMPACT ON THEIR LIVES EVOLUTION OF DIGITAL MARKETING
  2. 2. In the 1990s technology gave birth to the internet, which gave rise to portable connected devices. A social, sharing environment for society to engage in, on a global level. INTRODUCTION
  3. 3. 1990 1995 2000 2005 2010 2020 60 40 20 0 GLOBAL USE OF THE INTERNET BY INDIVIDUALS 1990 TO 2018 (%). 0.049 0.777 6.743 15.729 28.734 53+ The Internet has grown to allow people across the world to acquire knowledge, skills and connectivity at a tremendous rate Access to the internet.
  4. 4. 49% 16.8% 11% 10.4% 8.2% 3.9%0.7% INTERNET USERS BY GEOGRAPHIC REGION 2018 Europe16.8% Africa 11% LatAm/Carib 10.4% Asia 49% North A merica 8.2 % Middle East 3.9% Oceania / Australia 0.7% ACCESS TO THE INTERNET
  5. 5. COUNTRIES WITH FASTEST INTERNET SPEED 2018 (Mbps). UK AVERAGE INTERNET CONNECTION DOWNLOAD SPEEDS 2018 (Mbps). Mobile Fixed Broadband 0 25 50 75 Norway Iceland Qatar Singapore Netherlands 63.19 58.68 55.17 54.71 53.42 0 50 100 150 200 Singapore Iceland Hong Kong South Korea Romania 109.9 114.67 138.31 153.03 175.13 0 20 40 60 Dial-up Mobile Broadband 4G (LTE) ADSL Fibre broadband 0.05 44.3 11 60 Acceleration of downloads speeds means large amounts of online data can be accessed in a short space of time. ACCESS TO THE INTERNET
  6. 6. DEVICES CONNECTED TO THE INTERNET 2018 Laptops Games Consoles Smart TVs Connected Vehicles Smart Appliances Tablets Digital CamerasSmart Phones Smart Watches "20 billion internet-connected things by 2020, and 100 billion by 2030." (Gartner, 2019) ACCESS TO THE INTERNET
  7. 7. THE INTERNET OF THINGS IoT can be compared to the industrial revolution in terms of how it will transform the internet. Achievements with new life cycles of products and services. An infrastructure built to power connected devices. (IT Pro Portal, 2015) 2015 2020 2025 80 60 40 20 0 CONNECTED DEVICES IN BILLIONS ACCORDING TO IHS. 15.4 30.7 75.4 ACCESS TO THE INTERNET
  8. 8. THE INTERNET OF THINGS Real time, Location based data Notifications Safety "With the Internet of Things, devices have unprecedented abilities to collect data in real-time. Connected devices can collect location-based data, take measurements and more. With real-time data, devices have a greater ability to assess and respond to a specific set of triggers. A real- life example of this might mean a device that can issue notifications about maintenance issues before they arise, decreasing risk and improving safety." (IT Pro Portal, 2015) ACCESS TO THE INTERNET
  9. 9. Blog CHANNELS CONSUMERS USE TO SEARCH FOR INFORMATION ONLINE Social Media VideoPodcast Browser Email MessageApps WAYS TO SHOP, COMPARE PRICES, SEARCH FOR PROMOTIONS OR LOOK UP INFORMATION. (INC, 2016) Channels influence audiences on an international level when searching for information. HOW CUSTOMERS SEARCH FOR INFROMATION ONLINE Ecommerce Video Call
  10. 10. 40 30 20 10 0 20 15 10 5 0 Global share of internet users who have purchased selected products 2017 -2018 Books/music/movies/games (excludingdownloads) Cosmetics/bodycare Bags/accessories Food/drinks Houseappliances Furniture/housegoods Sport/outdoor Toys/babyproducts Stationary/hobbies 13 - 19%+ DIY/garden/pets 27-36% WHAT CONSUMERS BUY ONLINE 60 40 20 0 40%+ Clothing Shoes Consumer Electronics
  11. 11. US millennials 5 most popular online services. CHANNELS CONSUMERS USE Based on millions of approval ratings from the American public. (YouGov, 2018) 1. 2. 3. 4. 5. 84% 83% 83% 80% 77% YouTube Gmail Amazon.com Google Amazon Prime
  12. 12. ONLINE VIDEO CONSUMPTION CHANGES IN THE AMOUNT OF MOBILE VIDEO CONSUMED GLOBALLY 2012 2015 2018 40 30 20 10 0 DailyMinutes Mobile video usage has been on the rise since 2012 which really started to rise in 2015 to 14 mins per day. In 2018 usage rose to an estimated 35 mins per day. (Econsultancy, 2018)
  13. 13. ONLINE VIDEO CONSUMPTION ONLINE VIDEO MARKETING STATISTICS 2019 Use video as a marketing tool of Businesses Explainers of People View online videos everyday Presentations Would rather watch online videos than television of People 55% 60% 81% Vlogs Tutorials Webinars Ads Customer testimonials Interviews Live streams
  14. 14. CONSUMER TRENDS A combination of applications used on mobile devices has out weighed the methods of looking up information on a desktop computer or enquiring about travel services by phone. On demand services are accessed by apps on the move. CHANGES IN THE USE OF TECHNOLOGY
  15. 15. CONSUMER TRENDS CHANGES IN THE USE OF TECHNOLOGY Voice Assistants Cloud Computing Share Economy Internet Security "By the end of 2018, 30 percent of interactions with technology would be through “conversations” with smart machines, many of them by voice." (Smartsheet, 2019) Cloud based app adoption for businesses looks to jump from 37% in 2015 to 78% in 2020. (Advantage Services, 2016) "We are moving towards a socio- economic system built upon sharing our time, talents, and resources." (Huffpost, 2016) "Cyber threat landscape is complex and constantly changing, dictating the need for comprehensive and responsive defences that step up to the real challenges that organisations face."
  16. 16. CONSUMER TRENDS THE FUTURE OF TECHNOLOGY Virtual Reality Artificial Intelligence and Machine LearningExplore products and places in a virtual world. Consumers will be able to get a feel for products or travel destinations before they purchase. (Gear brain, 2017) "AI and ML have jointly been given the same importance as the discovery of electricity at the beginning of Industrial Revolution. These frontier technologies, just like electricity, have ushered in a new era in the history of Information Technology." (Dataversity, 2018)
  17. 17. Online accessibility and technology is advancing to improve the process of how consumers search, absorb, purchase and store information. Artificial assistants give consumers solutions to their wants and needs, which some argue may causes a threat to our decision making. As we rely more heavily on these advancements, it will be our responsibility to ensure technology continues to positively affect our daily lives. SUMMARY
  18. 18. REFERENCES 1 Alarcon, D., 2015. Here's why the Internet of Things has been compared to the Industrial revolution. [Online] Available at: https://www.itproportal.com/2015/05/31/heres-why-internet-of-things-compared-industrial-revolution/ [Accessed 10 February 2019]. Anon., 2019. Desktop vs Mobile vs Tablet Market Share Worldwide. [Online] Available at: http://gs.statcounter.com/platform-market-share/desktop-mobile-tablet/worldwide/2019 [Accessed 16 February 2019]. Bhuiyan, J., 2018. Ride-hail apps like Uber and Lyft generated 65 percent more rides than taxis did in New York in 2017. [Online] Available at: https://www.recode.net/2018/3/15/17126058/uber-lyft-taxis-new-york-city-rides [Accessed 16 February 2019]. Biteable, 2019. 55 video marketing statistics for 2019. [Online] Available at: https://biteable.com/blog/tips/video-marketing-statistics/ [Accessed 15 February 2019]. Claveria, K., n,d. 13 stunning stats on the Internet of Things. [Online] Available at: https://www.visioncritical.com/internet-of-things-stats/ [Accessed 9 February 2019]. Gear Brain, 2017. How VR and AR will change the way you shop. [Online] Available at: https://www.gearbrain.com/vr-shopping-apps-2312243800.html [Accessed 20 February 2019]. Ghosh, P., 2018. The Future of Machine Learning and Artificial Intelligence. [Online] Available at: https://www.dataversity.net/future-machine-learning-artificial-intelligence/# [Accessed 20 February 2019]. Internet World Stats, 2019. Internet users in the world by regions. [Online] Available at: https://www.internetworldstats.com/stats.htm [Accessed 8 February 2019]. Jacobson, T., 2018. PsychCentral. [Online] Available at: https://psychcentral.com/blog/%E2%80%8Bhow-technology-affects-the-way-our-brain-works/ [Accessed 19 February 2019]. James, D., 2014. The Business of Sharing: How Technology Is Changing the Concept of Ownership. [Online] Available at: https://www.huffingtonpost.com/danielle-james/the-business-of-sharing-h_b_5515799.html? guccounter=1&guce_referrer_us=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_cs=1XXfi4luDPrl0UnkclEWOQ [Accessed 19 February 2019]. Kakkar, G., 2017 . 10 Types of Online Marketing Channels & their Practical Applications. [Online] Available at: https://www.digitalvidya.com/blog/types-of-online-marketing-channels/ [Accessed 12 February 2019]. Kelly, P., 2017. Which channels do consumers use when researching products before buying online?. [Online] Available at: https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/channels-consumers-use-researching-products-buying-online/ [Accessed 12 February 2019]. Lopez, J., 2019. Building and Expanding a Digital Business Primer for 2019. [Online] Available at: https://www.gartner.com/en/search?keywords=100%20billion
  19. 19. REFERENCES 2 Murnane, K., 2019. Here's How Internet Speeds Fared For The World's Fastest And Largest Countries In 2018. [Online] Available at: https://www.forbes.com/sites/kevinmurnane/2018/12/11/heres-how-internet-speeds-fared-for-the-worlds-fastest-and-largest-countries-in- 2018/#58bfeb0d4976 [Accessed 9 February 2019]. Piejko, P., 2015. Which types of devices have browsers?. [Online] Available at: https://deviceatlas.com/blog/which-devices-have-browsers [Accessed 10 February 2019]. Roesler, P., 2016. Nielsen Study Shows How Consumers Search and Shop Online. [Online] Available at: https://www.inc.com/peter-roesler/nielsen-study-shows-how-consumers-search-and-shop-online.html [Accessed 11 February 2019]. Sacks, G., 2016. HOW CLOUD COMPUTING IS CHANGING BUSINESS DYNAMICS. [Online] Available at: https://www.advantageservices.net/blog/58/How-Cloud-Computing-Is-Changing-Business-Dynamics [Accessed 18 February 2019]. Sentance, R., 2018. What do the latest trends in video mean for marketers? [Stats]. [Online] Available at: https://econsultancy.com/what-do-the-latest-trends-in-video-mean-for-marketers-stats/ [Accessed 14 February 2019]. Smartsheet, 2019. Voice Assistants: How Artificial Intelligence Assistants Are Changing Our Lives Every Day. [Online] Available at: https://www.smartsheet.com/voice-assistants-artificial-intelligence [Accessed 18 February 2019]. Statista, 2019. Share of internet users who have purchased selected products online in the past 12 months as of 2018. [Online] Available at: https://www.statista.com/statistics/276846/reach-of-top-online-retail-categories-worldwide/ [Accessed 13 February 2019]. Techradar, 2019. The best cheap broadband only deals in February 2019. [Online] Available at: https://www.techradar.com/uk/broadband/cheap-broadband-only-deals [Accessed 9 February 2019]. Techradar, 2019. The best fibre broadband deals in February 2019. [Online] Available at: https://www.techradar.com/uk/broadband/fibre-broadband-deals [Accessed 9 February 2019]. The World Bank, 2019. Individuals using the Internet (% of population). [Online] Available at: https://data.worldbank.org/indicator/IT.NET.USER.ZS [Accessed 7 February 2019]. Thomson, D., 2018. Ten trends that will change business cyber security protection in 2018. [Online] Available at: https://www.itproportal.com/features/ten-trends-that-will-change-business-cyber-security-protection-in-2018/ [Accessed 19 February 2019]. YouGov, 2018. The most popular websites & online services with millennials. [Online] Available at: https://today.yougov.com/topics/technology/explore/website/Craigslist(popup:ratings/technology/websites-online-services/millennials) [Accessed 14 February 2019].

×