Addictive Mobility Capabilities


Published on

  • Be the first to comment

  • Be the first to like this

Addictive Mobility Capabilities

  1. 1. Confidentiality & Proprietary Notice<br />By viewing the following, you are in acceptance that no part of this proposal may be reproduced in any form or by any means, electronic or mechanical, including photocopying and recording, for any purpose without the express written consent of Addictive Tech Corp, In adaptation, due to the proprietary nature of Addictive Tech Corp and other information enclosed herein, this proposal may not be shown to any third party without the prior written consent of Addictive Tech Corp.<br />
  2. 2. About Us<br />Addictive Mobility is an interactive technology firm with 5 years of experience.<br />We launch “first of its kind” mobile programs that win marketing awards.<br />We are members of IAB, Mobile Mondays, iPhone & Blackberry Developers, and dot Mobi certified. <br />
  3. 3. Clients & Partners<br />We have worked out mobile marketing products and solutions<br />for Fortune 500 clients all across North America. <br />
  4. 4. Why Partner with Us<br />Your Brand+ Addictive Mobility =<br />+ Acquiring new customers through digital dialogue<br />+ Enhancing customer relationship and experiences<br />= Customer Activation<br />
  5. 5. Mobile Out of Home<br />
  6. 6. Branded Engagement<br />Bluetooth+ Motion Sensor + Multi-Touch + Live Web Cam <br />
  7. 7. Projection + Touch<br />Possibilities<br /><ul><li>Projection on glass, window or wall,
  8. 8. Store-front or in-store
  9. 9. Touch capabilities
  10. 10. Incorporate mobile – text/photo/video to screen
  11. 11. Live Stream Broadcast</li></ul>Attracts active participation, creates hype, user experience<br />
  12. 12. More Samples<br />×<br />= Doritos Collisions SMS/Projection/Social Media<br />= Best of Show and Media Innovation Awards 2008<br />
  13. 13. Doritos Collisions <br /><ul><li>Unique ‘ first-of-its-kind ’ digital interactive billboard signage powered by Addictive Mobility.
  14. 14. Participants control the characters (Cowboy vs. French Man) via SMS and provoke each other to eventually begin a food fight.
  15. 15. Campaign ran for eight weeks, allowing buzz to generate for Doritos’ product launch.</li></ul>×<br />
  16. 16. Branded Engagement<br />Rich internet apps + Live Streaming Video (front & back-end)<br />
  17. 17. Blackberry Storm Launch<br />Custom Touch Screen Interface + Canada-Wide launch<br />×<br />
  18. 18. Projection to Glass<br />
  19. 19. Mobile OOH Summary<br />SMS/Video/Picture to Screen<br /><ul><li>Live SMS feed / display
  20. 20. Live video sync / stream
  21. 21. Projection to glass / building / digital billboard (virtually any surface)
  22. 22. Interactive projection to glass or building</li></ul>SMS/Video/Picture to Web<br /><ul><li>One-click upload to Facebook / YouTube / Flickr …</li></li></ul><li>Mobile Social Media<br />
  23. 23. Branded Social Media Engagement<br />Brand presence + Brand message reinforced + User-generated content<br />= Active participation + Sharing + Viral<br />×<br />
  24. 24. Mazda Muzik Tour<br />An online social networking website for Mazda.<br />Artists can upload pictures, post comments and vote for their favorite college / university band.<br />Members can also view photos of past events and vote with their mobile phones.<br />×<br />
  25. 25. AMO<br />How?<br />One-click Upload<br />Users can upload photos and other media from their phone in order to earn points.<br />One-click Update<br />Users can update Facebook and Twitter statuses via AMO and earn bonus points for referring friends.<br />
  26. 26. Black XS<br />Facebook Integration<br />Audio Streaming + Community Voting<br />×<br />
  27. 27. Mobile Marketing<br />
  28. 28. Addictive SMS Engine<br /><ul><li>Alerts, contests, sweepstakes, trivia, coupons, query
  29. 29. SMS to screen, SMS to IVR, SMS to interactive billboard, IVR to screen</li></li></ul><li>Adaptive Mobile Web<br />Android<br />BlackBerry<br />iPhone<br />
  30. 30. Mobile Applications<br />Android<br />BlackBerry<br />iPhone<br />
  31. 31. AR Tour<br />Imagine Life with AR<br />Using augmented reality, we’ll invite users to go to key areas of the city and show them where they can find cool attractions and adventures they might not find with a naked eye.<br />
  32. 32. Data Visualization<br />A popular and effective way to watch trends and how viral news grows.<br />It uses animation to show how certain topics gain popularity over time on the Internet.<br />Trending Topics: Finds common words posted on Twitter, news feeds, and displays it like a tag cloud to show its popularity and growth.<br />Stacking: Tracks the number of mentions for certain topics within Twitter, news feeds.<br />
  33. 33. Reporting Tools<br />Metrics + Analytics<br /><ul><li>Site Summary
  34. 34. Unique / returning visitors
  35. 35. Social analytics
  36. 36. Stats by campaign
  37. 37. Stats by geographic location
  38. 38. Devices visitors are using
  39. 39. Operators/service providers used</li></li></ul><li>Conclusion<br /><ul><li>Measure existing marketing & promotion initiatives by adding the mobile phone as a method for tracking involvement and interaction.
  40. 40. Achieve higher response rates (SMS is 5 times more responsive than direct mail.)
  41. 41. Attain behavioral information on your audiences and customers.
  42. 42. Establish an opt-in database of wireless subscribers.
  43. 43. Create massive impact (23% of people will show or forward a marketing message to a friend - Mobile Marketing Association.)
  44. 44. Build customer relationship & generate loyalty by offering premium content via mobile.
  45. 45. Develop a two-way, on-going interactive dialog with you and your customers.</li></li></ul><li>Contact<br />Addictive Mobility™ USA<br />Office: (+1) 213.825.2009<br />