This is the presentation I gave to the AIIM Chapter Leader meeting in March of 2011. Feel free to download, modify, and share this.

1. Using Twitter to Market Your Events AIIM Leadership Meeting Daniel O’Leary, VP, LincWare @danieloleary

2. Communicate and stay connected through the exchange of short updates called “tweets” of 140 characters or less What is Twitter?

3. Why Tweet?

4. Organize A Revolution!

5. John Mancini Sarah Palin Oprah Google NASA Charlie Sheen Barack Obama Chelsea Football Club Bill Gates Lady Gaga Stephen Colbert Keep in touch with important people

6. First Things First

7. Setup your Profile

8. Determine who to follow

9. Tweet!

10. Reply to users and their tweets Begins with the @username Shows up in the mentions tab What is an @Reply?

11. Any twitter update that contains your username Shows replies to your tweets What is an @ Mention?

12. RT = Retweet. Repost someone's update as your own Tweet- a single update Tweetup – tweeting with other people on a topic for example #justinbieber or #wpfd Trending Topics- most talked about topics in real time Lists- organize your followers Twitter Lingo

13. Try to convey your point in a single tweet Use tools like bit.ly or goo.gl to shorten links Provide valuable content Watch what you tweet Twitter Tips

14. Twitter.com Hoot Suite Tweet Deck Twitter for iPhone Twidroid Twitter Apps

15. Obviously, follow @danieloleary #AIIM Hash tag #ECM #BPM #Capture #SharePoint Other suggestions? Connect with other AIIM People

16. Promote your Chapter on Twitter Special thanks to Kevin Ells from Konwledgelakefor his hard work for our chapter

17. Live blog / tweet chapter meetings Connect with other users Share slides and presentations Slideshare , Authorstream, YouTube Connect to Facebook and LinkedIn Promote members Educational opportunities How AIIM LA Uses Twitter

18. Train users on how to use social media Connect with local users, presenters, and sponsors Get Re-Tweeted by John and other AIIM power users Before Your Events

19. Create a LinkedIn group for your chapter Have a Facebook fan page E-mail before and after the event Hiring a squad of trained pigeons to harass potential attendees Linked In , E-Mail, Homing Pigeons

20. Demo Time! http://goo.gl/SmgSW

21. Questions? @danieloleary dan@lincware.com