How to use Twitter- an overview for AIIM Chapter Leaders

Using Twitter to Market Your Events
AIIM Leadership Meeting
Daniel O’Leary, VP, LincWare
@danieloleary

Communicate and stay connected through the exchange of short updates called “tweets” of 140 characters or less
What is Twitter?

Why Tweet?

Organize A Revolution!

John Mancini
Sarah Palin
Oprah
Google
NASA
Charlie Sheen
Barack Obama
Chelsea Football Club
Bill Gates
Lady Gaga
Stephen Colbert
Keep in touch with important people

First Things First

Setup your Profile

Determine who to follow

Tweet!

Reply to users and their tweets
Begins with the @username
Shows up in the mentions tab
What is an @Reply?

Any twitter update that contains your username
Shows replies to your tweets
What is an @ Mention?

RT = Retweet. Repost someone's update as your own
Tweet- a single update
Tweetup – tweeting with other people on a topic for example #justinbieber or #wpfd
Trending Topics- most talked about topics in real time
Lists- organize your followers
Twitter Lingo

Try to convey your point in a single tweet
Use tools like bit.ly or goo.gl to shorten links
Provide valuable content
Watch what you tweet
Twitter Tips

Twitter.com
Hoot Suite
Tweet Deck
Twitter for iPhone
Twidroid
Twitter Apps

Obviously, follow @danieloleary
#AIIM Hash tag
#ECM
#BPM
#Capture
#SharePoint
Other suggestions?
Connect with other AIIM People

Promote your Chapter on Twitter
Special thanks to Kevin Ells from Konwledgelakefor his hard work for our chapter

Live blog / tweet chapter meetings
Connect with other users
Share slides and presentations
Slideshare , Authorstream, YouTube
Connect to Facebook and LinkedIn
Promote members
Educational opportunities
How AIIM LA Uses Twitter

Train users on how to use social media
Connect with local users, presenters, and sponsors
Get Re-Tweeted by John and other AIIM power users
Before Your Events

Create a LinkedIn group for your chapter
Have a Facebook fan page
E-mail before and after the event
Hiring a squad of trained pigeons to harass potential attendees
Linked In , E-Mail, Homing Pigeons

Demo Time!
http://goo.gl/SmgSW

Questions?
@danieloleary
dan@lincware.com

How to use Twitter- an overview for AIIM Chapter Leaders

by Daniel O'Leary on Apr 13, 2011

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