Twitter 101


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My Twitter 101 presentation for the beginner session at Tweetcamp San Antonio.

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Twitter 101

  1. 1. Setting up your Twitter account: A quick and dirty 101
  2. 2. <ul><ul><li>Sign up - </li></ul></ul><ul><ul><ul><li>Username: The shorter, the better. You only get 140 characters per tweet. </li></ul></ul></ul><ul><ul><ul><li>Bio: You get 160 characters. Use them wisely or people won’t follow back. </li></ul></ul></ul><ul><ul><ul><li>Include a link: If you don’t have a Web site, perhaps to your LinkedIn profile?? </li></ul></ul></ul><ul><ul><ul><li>Picture: Have one! People will think you’re a spam </li></ul></ul></ul><ul><ul><ul><li>Once you get it. Get a customized background. It helps to differentiate. </li></ul></ul></ul>Twitter. What we came here to do.
  3. 3. <ul><li>The jargon: </li></ul><ul><ul><li>Reply: When you send a tweet at someone You use the “@” before their username (no space!) </li></ul></ul><ul><ul><li>Mention: Same concept, except you are mentioning that “@someone” on your tweet, not necessarily tweeting at them </li></ul></ul><ul><ul><li>Direct message (DM): When you send a tweet that only that person can see </li></ul></ul><ul><ul><li>Retweet: Including RT (with a space) before “@someone” means you are Retweeting what they tweeted. You are crediting their tweet and participating in this reciprocal space </li></ul></ul>Twitter. What we came here to do.
  4. 4. <ul><li>The jargon: </li></ul><ul><ul><li>Favorite: If you like a tweet, you can favorite it and save it. </li></ul></ul><ul><ul><li>Hashtag: Including the “#” before a word (EX: #iranelection) means you are participation in that conversation. Your tweet will join the stack of tweets saved under that hashtag in . People start using these by word-of-mouth. Anyone can start a hashtag but they only become widely used when they start getting passed around successfully </li></ul></ul><ul><ul><li>Trending topic: pretty self explanatory. It can be any keyword (EX: iPhone) or a hashtag (EX: #iranelection) </li></ul></ul>Twitter. What we came here to do.
  5. 5. <ul><ul><li>Start following. Following someone you have things in common with is one way to do this but there are third-party Twitter directories that make this whole thing a lot easier... </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>Twitter. What we came here to do.
  6. 6. <ul><ul><li>Now you feed it and let it feed you </li></ul></ul>I’m set up. Now what?
  7. 7. <ul><ul><ul><li>Send status updates. Same as Facebook. Easy! </li></ul></ul></ul><ul><ul><ul><li>Share links – you read / view / hear stuff online right? Share it. Easy! </li></ul></ul></ul><ul><ul><ul><ul><li>Hint: Google is not just Gmail. Try Google Reader to read blog without having to go to the blog’s site every single time. It’s like your new morning newspaper. If you read the newspaper. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Homework: Subscribe to at least 10 blogs that interest you. Check your Reader every day to see what new posts there are. SHARE THEM on Twitter. It’s a great way to get things going. And if the blogger has a Twitter account (most likely) give them credit! </li></ul></ul></ul></ul><ul><ul><ul><li>Say something useful / insightfull </li></ul></ul></ul>Putting out
  8. 8. <ul><ul><ul><li>Participate in conversations </li></ul></ul></ul><ul><ul><ul><li>Send pictures… among other things </li></ul></ul></ul><ul><ul><ul><li>Retweet! </li></ul></ul></ul>Putting out
  9. 9. <ul><ul><ul><li>Build relationships, network </li></ul></ul></ul><ul><ul><ul><li>Communicate with friends / followers </li></ul></ul></ul><ul><ul><ul><li>Get customer service </li></ul></ul></ul>Putting out
  10. 10. <ul><ul><ul><ul><li>Get news updates </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Listen to what others say. Especially others who are in your line of business, doing / saying things that interest you or have things in common with you. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Follow artists, bands, companies, brands – if you want to, it’s fun. </li></ul></ul></ul></ul>Taking in
  11. 11. <ul><li>The “gear” </li></ul><ul><ul><li>PCs – TweetDeck </li></ul></ul><ul><ul><li>Macs – Seesmic desktop </li></ul></ul><ul><ul><li>iPhone – TweetDeck </li></ul></ul><ul><ul><li>Blackberry – Twitterberry </li></ul></ul><ul><ul><li>Old phones - Gravity </li></ul></ul><ul><ul><ul><li>This is so that you don’t have to use Twitter from the Web every time. </li></ul></ul></ul>Suit me up Alfred.
  12. 12. <ul><li>Use URL shorteners to shorten your URLs and get the most out of those 140 characters </li></ul><ul><ul><li> is my favorite </li></ul></ul><ul><li>You’ll figure this out but there are a few third-party apps to share pictures, audio and video on Twitter </li></ul><ul><ul><li>EX: yfrog (pictures and video), TwitPic (pics), TwitVid (vids)… pick your favorite. It don’t matter as long as you’re sharing </li></ul></ul>More gems
  13. 13. <ul><li>Use the same picture and username. I do it for all of my social networks except for Facebook </li></ul><ul><li>Be consistent. If you join Twitter, stay on Twitter. Don’t be a social media flake. </li></ul><ul><li>Explore. We know how to do that ;) </li></ul><ul><li>Now go! Do something crazy!!! </li></ul>A few tips