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2011 Dutchess Country Regional Chamber Twitter Seminar


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2011 twitter presentation for the Dutchess County Regional Chamber of Commerce

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2011 Dutchess Country Regional Chamber Twitter Seminar

  1. 1. Twitter with<br />Emerging Media Marketing and Public Relations<br />Part 1<br />@hvwinegoddess<br />
  2. 2. What is Twitter<br />140 Characters or less<br />Instant Feed Back<br />Instant Q & A<br />Instant Recommendations<br />Instant Referrals<br />Turns you into a resource for others<br />Instant Marketing<br />Find Conversations<br />Find Like-Minded People<br />See what others are saying about your company<br />Easy to partner with other businesses and see what your competitors are doing and selling<br />
  3. 3. Opportunities<br /><ul><li>Opportunities in 140 characters or less
  4. 4. New mode of customer communication that can be tailored to customer preferences
  5. 5. Relationship building – Adding Value
  6. 6. Product promotion and sales
  7. 7. Identify your audience
  8. 8. Provide useful content
  9. 9. Engage in conversation
  10. 10. Corporate Reputation Management
  11. 11. Your brands personality.
  12. 12. A live person</li></li></ul><li>Event Tweeting<br />Use platform for live tweeting during events<br />Crisis Management<br />Fastest way to respond and maintain open channel<br />Issue Advocacy<br />Connect people with similar interest<br />Non-profits create a community, provide useful information ot those they serve, volunteers, donors and others supporters<br />
  13. 13. Join the Conversation <br />
  14. 14. Creating a Profile<br />Says everything about you in 160 characters<br />Place for your website or blog<br />Make use of a background, colors, fonts<br />Use 2 profiles (one for business and one for you…each team member should have one too, and they should stay active on it.<br />ALWAYS USE YOUR OWN ICON or PHOTO – can even use animated GIF in the icon.<br />
  15. 15. Build Your Profile<br />
  16. 16. Build Your Profile Now What?<br /><ul><li>Follow people with similar interest
  17. 17. Get into the conversation
  18. 18. Don’t Spam
  19. 19. Update daily
  20. 20. Find the buzz and contribute
  21. 21. Help others out
  22. 22. Create relationships
  23. 23. Integrate Twitter with other social networks</li></li></ul><li>Who to Follow<br />Me @hvwinegoddess<br />Follow People Being Followed by Those Your Following<br />Follow People in your Industry<br />Follow People You’ve Met At Events<br />Don’t Follow Too Many At Once<br />Use to find people to follow<br />Use twitter lists – follow list of influential people in your industry<br />People in the Hudson Valley<br />People with Similar Interest<br />
  24. 24. How to make a Twitter Post<br />140 characters to per message<br />Hashtags(#) to track messages<br />Use @ symbol for replies<br />Use D, followed by account name to send direct message to someone<br />Use “RT @accountname: ” followed by quote to retweet someone’s tweet<br />
  25. 25. How to make a Twitter Post<br />with hashtags<br />responding<br />retweet<br />
  26. 26. What to Tweet<br />Daily occurrences (things your working on)<br />Your clients (projects your working on or their websites)<br />Links to things you find interesting<br />Things your listening to<br />Items in your Facebook newsfeed<br />Items from your blog or your blogroll<br />Places or meetings you are currently attending<br />Post jobs or ask for potential positions<br />Events of interest or attending<br />Advice needed<br />
  27. 27. What to Tweet<br />Event coverage<br />Promoting Blog<br />Giving Info<br />Promoting Blog<br />
  28. 28. Retweet<br />What to Retweet<br />How-tos<br />News<br />Warnings<br />Freebies <br />Contest<br />Coupons<br />Article links<br />Make sure your retweets are relevant to what you represent or of interest to your followers<br />
  29. 29. Shrink Long URL’s<br />Tools exist to shrink long URLs:<br /><br /><br /><br />
  30. 30. Do’s and Don’t<br /><ul><li>Do’s
  31. 31. What would come naturally at a social gathering
  32. 32. Communicate with others as you would in person
  33. 33. Respond to others random and make new connections
  34. 34. Ask questions (about work, jobs, services, likes and dislikes)
  35. 35. Provide help and assistance as much as possible
  36. 36. Share news, information, gratitude, stories
  37. 37. Be as much a human as you can be
  38. 38. Don’t
  39. 39. Just talk about yourself or your services
  40. 40. Tweet about your products or services all the time. Use an 80/20 rule
  41. 41. Be unsocial/introverted/non-spoken
  42. 42. Send DMs to people that look like an advertisement (unless they ask a question about your products or services)
  43. 43. Be rude, unless someone had it coming</li></li></ul><li>Twitter Tools<br />Twitter.ezinearticles – find people to follow in your nich by checking the categories of the authors at<br /> – See who is following you and who you aren’t following back<br /> – provides recommendations on who to follow<br /> –manage your tweets, FB posts, and blogs<br /> – syndicate your tweets to other places on the web<br /> – uploads and posts picture to twitter<br /> – desk top application to manage your account(s)<br />
  44. 44. Twollo – find people with same interests. Leading way to get targeted twitter followers as you list yourself<br /> – follow the conversation for #hash tags<br /> – search people, hastags, topics<br /> – for blog and website visitors<br /> – for you to tweet <br />– manage multiple tweeter and FB accounts and schedule tweets<br /> to follow hashtags<br /> – automatically post rss feed as a tweet (ie blog, newsfeed)<br />Extensions on web browsers<br />
  45. 45. Beware<br /><ul><li>Can be very addictive
  46. 46. Can cause black-outs!!! You’ll find yourself asking:Where Did All The Time Go Today? Answer: Twitter
  47. 47. Can cause you to leak out more than you care to
  48. 48. Once it’s on the Internet…it stays on the Internet
  49. 49. Can destroy your reputation if used incorrectly</li></li></ul><li>Twitter with<br />Emerging Media Marketing and Public Relations<br />@hvwinegoddess<br />Part 2<br />
  50. 50. Twitter Lists<br />Users can organize others into lists. You can view those list and follow them.<br />20 lists per user<br />List names can’t begin with a number<br />Lists names can’t exceed 25 characters<br />Max 500 accounts on each list<br />Make them public or private<br />See who has you listed<br />Use<br />Use <br /> <br />
  51. 51. Hashtags<br />Subjects or phrases your tweet is about.<br />It will come up in view of people following the hashtag.<br />Use hashtags for events, programs, create one…<br />
  52. 52. Platforms<br />Platforms for twitter<br />Tweetdeck - desktop<br />Hootsuite is web based<br />Seemsic – desktop<br />Twirl<br />Create columns to watch specific hashtags, people or mentions<br />Schedule tweets<br />
  53. 53. Tips to Increase Twitter Followers for your Local Business<br /><ul><li>Make sure your Twitter profile up to date
  54. 54. Post interesting content often. Balance unique content (authored by you) and shared content (authored by others).
  55. 55. Time your tweets
  56. 56. Connect with connections first.
  57. 57. Follow people in your industry, niche, and topic area
  58. 58. Tap into influential local circles.
  59. 59. Participate in #FollowFriday
  60. 60. Twitter Lists
  61. 61. Participate in Twitter Chats
  62. 62. Answer questions and engage</li></li></ul><li>Twitter forFacebook and Blog<br />Intergrate your twitter with Facebook and your blog<br />Facebook<br />FB post to twitter post<br />Twitter post to FB post<br />Page or profile<br />Blog – use feedburner to post your blog post to twitter.<br />
  63. 63. Twitter for Marketing/PR<br /><ul><li>Drive traffic to your site or blog
  64. 64. Promote events and add a Hashtag
  65. 65. Become the thought leader in your industry
  66. 66. Seek out reporters, bloggers, media personnel
  67. 67. Watch for promotional opportunities
  68. 68. Send a DM instead of email
  69. 69. Build Your Public Relations</li></li></ul><li>Twitter for Marketing/PR<br /><ul><li>Tweet links to articles
  70. 70. Pdf’s (info) that you post on docstoc or scribd
  71. 71. Create a twitter coupon
  72. 72. Twtqpon use on twitter and other social networks
  73. 73. Four Square tweets location
  74. 74. Create promotions and coupons </li></li></ul><li>Monitor Tools<br /><ul><li>SocialOomph –
  75. 75. Klout – track the impact of your opinions, links, and recommendations
  76. 76. Radian 6 -</li></li></ul><li>Public Awareness<br />Add your twitter address to your signature line in your email.<br />Add the twitter icon to your website linked to your twitter account<br />Add the twitter url to all advertising<br />Insert twitter feed to your facebook page<br />Insert twitter feed to you blog<br />Have a sign in your business that says:<br /> Follow us <br /> hvwinegoddess<br /> hvwinegoddess<br />
  77. 77. Mobile Apps<br /><br /><br /><br />Hootsuite<br />Tweetdeck<br />
  78. 78. Emerging Media Marketing and PR Consulting for <br />Small Business<br />Debbie Gioquindo<br /><br /><br /><br />914.474.7780<br />Presentation can be found<br />