Propel Your Job Search In 140 Characters Or Less


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Presented to Salt Lake City Job Club June 9, 2011

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Propel Your Job Search In 140 Characters Or Less

  1. 1. Propel Your Job Searchin 140 Characters or Less<br />Amy L. Adler, MA, MBA, CARW<br />Inscribe / Express<br />
  2. 2. "I have made this letter longer than usual because I lack the time to make it shorter.”<br />-- Blaise Pascal, also attributed to Mark Twain<br />
  3. 3. A Twitter Refresher<br />Twitter Basics<br />
  4. 4. Your Tweets140 characters of pith and wisdom.<br />
  5. 5. Getting Around<br />
  6. 6. Following/Follows<br />
  7. 7. Branding Your Twitter Presence<br />Twitter Basics<br />
  8. 8. Your HandleYour Name, Your Company, or Your Brand<br />
  9. 9. Your Profile160 characters’ worth of your “I am” statement.<br />
  10. 10. Personalized BackgroundCreate it in PowerPoint.<br />
  11. 11. “6-Tweet Resume Profile”<br />Courtesy of Whitcomb, Bryan & Dib: The Twitter Job Search Guide<br />Twitter Basics<br />
  12. 12. Your Resume: 140 Characters, 6 Tweets, 1-2 Hashtags<br />Tweet 1: Headingor tagline<br />Take this from the first line of your paper resume<br />Tweet 2: Personal branding statement—distillation of your “I am” statement<br />How do you want to be known? Throw in a great statistic that reinforces your expertise<br />
  13. 13. Tweets 3 – 4: Proof of your expertise — Use statistics, metrics, and anything immediately understandable as an asset to your past and future employer<br />Tweets 5 – 10: Your bulleted accomplishments<br />Cover Letter: You can do the same with your cover letter, tweeting one concept at a time.<br />Your Resume: 140 Characters, 6 Tweets, 1-2 Hashtags<br />
  14. 14. Engaging on Twitter<br />for Your Career<br />Search<br />Twitter Basics<br />
  15. 15. What to Tweet?<br />Do’s of Tweeting: Be the Authority<br />Content Curation: Retweeting original sources<br />Original Content: Your blog, other timely information your interesting to your audience <br />Commentary and Conversation: Ask advice, respond to questions, give back<br />Don’t’s of Tweeting<br />Don’t use all caps (shouting)<br />Don’t auto-direct message (it’s transparent)<br />Don’t use Twitter as your personal soapbox<br />
  16. 16. Great for introverts and extroverts<br />Building network online and offline<br />Don’t be snarky. Engage honestly; think before you hit “send”<br />Learn something new about your industry—or someone else’s<br />Make it about the relationships (RTs and follows matter)<br />Last, but critically: Tweet your expertise—slides, blog posts<br />Getting “Out There” with Twitter<br />
  17. 17. Top Job Search HashtagsUse hashtags to mark, comment on, and enhance your tweets.<br /><ul><li>#resume
  18. 18. #jobhunt
  19. 19. #careeradvice
  20. 20. Literally hundreds of others—do a search on #yourhashtaghere to see what others are saying about what you’re interested in</li></ul>#jobsearch<br />#career<br />#jobs<br />#interview<br />#workwednesday (open jobs)<br />#hirefriday (tweets a shortlink to your resume with a brief description of what you’re seeking)<br />Source:<br />
  21. 21. Top Job Twitter ChatsUse hashtags to chat with others about job search strategies<br />Find Your Chat:<br />Monday at 10PM Eastern: #JobHuntChat<br />Tuesday at 1PM Eastern: #CareerChat<br />Every other Tuesday at 7PM Eastern: #InternChat<br />Wednesday at 9PM Eastern: #GenYChat<br />Every other Wednesday at 7PM Eastern: #EntryChat<br />Thursday at 8PM Eastern: #u30pro<br />Friday at Noon Eastern: #HFChat<br />Get the Whole Chat*:<br />Go to<br />Enter your Twitter handle, someone else’s handle, or a hashtag in the search box.<br />Hit “Search.”<br />In the left-hand column, hit “More.”<br />Hit “Realtime.”<br />A timeline of the most recent Twitter mentions appears.<br />*Thanks to @AvidCareerist Donna Svei for this clever methodology.<br />
  22. 22. Following on TwitterHow You Know You’re Getting Traction<br />The more you follow, the more likely you’ll be followed—builds credibility<br />The more you follow, the more you’ll learn<br />Not a definitive metric, but measures publicly your influence<br />
  23. 23. Make Tweeting Easier5 – 8 useful tweets a day is a good goal, and almost impossible to achieve.<br />Tweet only when you have something valuable to add (RTs count: If you find something useful for your network, let them know).<br />Preschedule your tweets (use TweetDeck or similar)<br />Focus on giving, not getting<br />
  24. 24. Apps and Sites that Help<br />TweetDeck, HootSuite, others<br /> (text messages with jobs by industry/company/location).<br /> (streaming tweets of jobs by industry/location)<br /><br /><br />Hundreds more<br />
  25. 25. Propel Your Job Searchin 140 Characters or Less<br />Amy L. Adler, MA, MBA, CARW<br />Inscribe / Express<br />