BUS40 User Research Introduction
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A nice little overview of some fundamental ideas around User Research Readings: Don't Make Me Think!
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BUS40 User Research Introduction
- 1. 1 USER RESEARCH Deck adapted from Donna Lichaw who is eight kinds of awesome
- 2. 2USER RESEARCH WHY IS USER RESEARCH NECESSARY?
- 4. FREE YOUR MIND http://www.nngroup.com/articles/iterative-design/ “Iterative development of user interfaces involves steady refinement of the design based on user testing and other evaluation methods.”
- 5. USER CENTERED DESIGN PROCESS UCD Lean
- 7. EMAIL & ONLINE SURVEYS https://qualaroo.com/ http://www.surveymonkey.com/
- 10. 10CONTEXTUAL INQUIRY, FIELD STUDIES, & ETHNOGRAPHY http://www.flickr.com/photos/halversongroup
- 11. USABILITY TESTING http://nform.com | http://uid.com
- 12. A/B AND MULTIVARIATE TESTING http://janrain.com http://visualwebsiteoptimizer.com
- 13. WHEN TO USE WHAT METHOD?
- 15. 15IN-LAB
- 19. 19WHEN TO USE WHAT APPROACH? $ is an Issue $ is Not an Issue No Time Guerrilla/Lean Lots of Time In-Lab Remote
- 21. I WANT A FASTER HORSE! http://www.flickr.com/photos/49024304@N00/4105700127
- 22. DON’T LEAD THE WITNESS
- 23. ACT LIKE A THERAPIST WHAT DO YOU THINK THAT BUTTON DOES?
- 24. LISTEN
- 25. SMILE. WITH YOUR EYES. http://www.flickr.com/photos/sean-b/245744537
- 26. HOW MANY USERS TO TEST You Only Need to Test 5 Users
- 27. TALK TO THE RIGHT PEOPLE Are these potential users… or your Facebook friends?
- 28. FOLLOW A SCRIPT http://www.indiana.edu/~audioweb/T284/krug_questions.html Veer off-script, but stay on track.
- 30. DEBRIEF AFTER EACH INTERVIEW OR TEST
- 32. ACTIVITY: Dive in GROUPS 10 MINUTES 2.Pair 3.Each person interviews the other. Switch (I’ll call time!) 4.Take many notes! OBJECTIVES
- 33. ACTIVITY: Dive in GROUPS 30 MINUTES 1.Spend 3 minutes transcribing 2.Group items 3.Duplicates go on top of each other (signifes importance!) 4. note findings (six total!) 5.Each person makes on small drawing of a finding OBJECTIVES
- 34. COME BACK READY At 8:30!
- 35. 35 Q&A HEADER
Editor's Notes
- Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
- Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
- Useful for gathering quantitative data For example, understanding how many people XYZ Don’t use for qualitative
- Better understand user’s behavior Often create personas based on data gathered - one type of model
- Interviewees are interviewed in their context, when doing their tasks, with as little interference from the interviewer as possible. Data should be gathered during interviews with little or no analysis, interview should result in raw data.
- Important: knowing what method to use depends on the questions you have at any given point in a project, product, or business Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
- It’s not about what people WANT or LIKE, it’s about how they behave. If Ford was doing his due diligence, he would NEVER have asked people what they want – he’d observe how they behave and design a better solution. He did.
- LISTEN Show empathy Don’t answer questions with direct answers -- Boomerang questions with more questions
- LISTEN
- No joke. Put people AT EASE.
- Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
- Use this slide for a probing question at the beginning of a discussion or a point you’re trying to make.
- Also, tell participants that you won’t offend them
- Cannot emphasize this enough. Take good notes! -- Ideally work in pairs – no more than two people Save good quotes
- Report on trends, not outliers Prioritize issues – you can't fix everything (more on that later in the semester when we talk about feature prioritization) Structure interviews for no more than 45min with breaks in between for debriefs and breathing
- for ethnography, interviews, etc: - analysis, coding - personas, etc. (personas later in the semester?)