Many teams insist they have no time or budget for user testing, even if they're convinced of the benefits. But what if you could find ways to create, implement and report on usability issues quickly and collaboratively? In this session, designer and researcher Dani Nordin will outline the process she's developed at Harvard Business to bring user-centered design practices into an Agile product team. You'll learn techniques to rapidly benchmark your user experience, test and report findings , and align stakeholders on critical usability issues.

1. U X D E S I G N T R A C K : : T Z K - D E S I G N . C O M : : @ D A N I G R R L
COLLABORATIVE
USABILITY TESTING
for lean and agile teams
D A N I N O R D I N
Senior UX Designer, Harvard Business Review

2. Hi. I’m Dani.
Senior UX Designer,
Harvard Business
Review Group
Co-Organizer, Design 4
Drupal Camp Boston
Author, Drupal for
Designers (O’Reilly,
2012)
danigrrl on Twitter/D.o
Hi. I’m Dani.

3. LET’S TALK ABOUT
USABILITY TESTING

4. WHY DO YOU NEED TO TEST?
Learn how real people use
the product
Determine where to focus
effort on improvements
Make sure what you’re
building actually solves a
problem for its users

5. ASSUMPTIONS CAN BE
DANGEROUS

8. https://youtu.be/WTYet-qf1jo

10. http://www.windowscentral.com/video-unreleased-windows-10-build-10114-shows-
changes-start-menu-and-more

11. TEST PLANNING
W O R K I N G W I T H Y O U R T E A M

12. ANATOMY OF A TEST PLAN
Research goals
Participant characteristics
What will be tested
Study logistics
Tech Details

13. • Create ownership
• Align on business and
user goals
• Help them learn the
language of testing and
research
INVOLVE STAKEHOLDERS EARLY
Test Planning, Video Features

14. • Moderated testing
• Unmoderated testing
• First-Click tests
• Interviews
• Card Sorts
Tools:
• Zurb’s Verify
• UserTesting.com (or
UsabilityHub)
• Optimal Workshop
• Join.Me/WebEx
HAVE MULTIPLE METHODS

15. • Helps with buy-in
• Ensures “representative-
ness” of users
• Don’t “go to Starbucks”
unless THAT IS
WHERE YOUR USERS
ACTUALLY ARE
Tools:
• Survey Monkey
• Google Forms
SCREEN PARTICIPANTS CAREFULLY

16. • Logistics are the
hardest part
• Participants need frequent
reminders
Tools:
• Reservio.com
• Join.me
• Scheduled Google
Hangouts
• Google Calendar with
Reminders
AUTOMATE SCHEDULING

17. CASE STUDY
BENCHMARKING STUDY: SEARCH AND BROWSE
UNMODERATED STUDY (USERTESTING.COM)

19. TEST DESIGN: USERTESTING.COM

22. TEST REPORTING AS MEMO

23. CASE STUDY
GENERATIVE RESEARCH: MyLibrary/Account Features
REMOTE MODERATED STUDY

31. ANALOG
ORGANIZED
READITFORME
DIGITAL
CHAOTIC
SHAREWITHCOLLEAGUES
HBRTRIBES HOW THEYFINDCONTENT
AmbitiousLearner
StrategyImplementer
ABOUT CHARACTERISTICS
PRIMARYDEVICES
GOALS
Get her point acrossto people who may
not understand her industry or approach
Keep track of thingsshe’sread so she can
f nd them easily when she needsthem
Lauren is in a high-level position that generally in-
volves managing up and across, rather than down.
She scours many dif erent sources for industry
trends and leadership adv ice, and is often tasked
with doing research on a specif c topic for her boss.
When sharing, she is more likely to give her per-
spective on the article, along with reference to a
point made earlier. She w ill also share entire read-
ing lists as a reference for a topic.
I don’t use the Library feature. I put them
in an L Drive on my computer... it would
probably be better to do it your way.
QUESTIONS
Wherewasthat articleI read about [topic] that
time?I need to shareit with [colleague].
“Let mecolor codethat so I don’t loseit.”
How do I organizethismess?
RELATIONSHIPWITH HBR
Non-subscriber or lapsed.
Finds content almost exclu-
sively through third parties,
e.g. social, email, RSS
HBRTRIBES:
StrategyImplementer
IdeasTrader
HOW WECAN HELPLAUREN
1. Make library searchable.
2. Allow export of lists to other applications,
such as Pocket or Instapaper.
3. Make lists more visible and sortable f rom w ithin “ My
Saves”
4. Make it easy to save PDFs from a reading list.
HABITS&BEHAVIORS
1. Tends to save articles as a PDF w ithin a dedicated
folder
2. Collects information from multiple sources, and
wants a cohesive solution
3. Will send articles or lists t o colleagues as a way to
back up a point or start dialogue
4. Depends on the ability to search their “ library” and
spends time tagging/organizing the list when they
remember
Lauren (OfficeThought Leader)
HOW THEYFINDCONTENT

33. CASE STUDY
STUDY: RED BAR LOCATION
UNMODERATED STUDY (Verify.com)

37. WRAPPING UP

38. • Start with the research goal
• Involve stakeholders early
• Use a variety of methods
• Automate as much as possible
Takeaways:

39. THANK YOU!
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TWI TTER: @ DANI G RRL
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