34. Translation
exercise
• 3 people
• The sketcher explains the sketch
• The interviewer asks questions
• The notetaker writes down interesting
observations and problems 1 per post-it
Try this with people who are weak sketchers!
51. 01
Christina Wodtke
•HEADER
OF THIS
PAGE
• From Rolf Faste’s MindMapping
article
• The basic principles of mind mapping
are:
1 Create a Center Statement.
2 Develop ideas radially outward.
3 Capture ideas quickly.
4 Use lines to show connections.
5 Create train-of-thought structures.
6 Follow an idea as far as it will go.
7 Work from the known to the
unknown.
8 Return to the center when ideas are
exhausted.
9 Increase density to create richness.
82. Draw the Box
• What’s it called?
• Who’s it for?
• What’s its tagline or slogan?
• What are its most compelling features? Benefits?
• What imagery would make it stand out to you?
99. 01
WORLD IA DAY 2017
HEADER
OF THIS
PAGE
From Rolf Faste’s MindMapping article
The basic principles of mind mapping are:
1 Create a Center Statement.
2 Develop ideas radially outward.
3 Capture ideas quickly.
4 Use lines to show connections.
5 Create train-of-thought structures.
6 Follow an idea as far as it will go.
7 Work from the known to the unknown.
8 Return to the center when ideas are exhausted.
9 Increase density to create richness.
10 Avoid being judgmental.
11 Have fun with the form.
110. 01
WORLD IA DAY 2017
HEADER
OF THIS
PAGE
From Hugh Dubberly’s Creating Concept Maps
• List terms
• Edit the list
• Define the remaining terms
• Create a matrix showing the relations of
terms
• Rank the terms
• Decide on main branches or write framing
sentences
• Fill in the rest of the structure
• Revise
• Apply typography to reinforce structure
• Revise
DIAGRAM BY DAN BROWN
118. 01
WORLD IA DAY 2017
Center for research on Environmental Decisions
http://guide.cred.columbia.edu/guide/sec1.html
• A mental model represents a person’s
thought process for how something
works (i.e., A person’s understanding of
the surrounding world). Mental models,
which are based on often-incomplete
facts, past experiences, and even
intuitive perceptions, help shape actions
and behavior, influence what people pay
attention to in complicated situations,
and define how people approach and
solve problems.
123. Draw Toast
“Draw a picture of how to make toast. That is, darkened crispy
bread.
Use no words in your diagram.
Try to illustrate the important actions to someone who has never
made toast before.”
128. Chris Crawford explains different kinds of play
http://www.scottkim.com.previewc40.carrierzone.com/thinkinggames/whatisapuzzle/index.html
http://www.erasmatazz.com/library/the-journal-of-computer/jcgd-volume-4/my-definition-of-game.html
140. 01
WORLD IA DAY 2017
“What the [design] diagram shows is
the overlap of concerns among three
different entities. The first represents
the area of interest to the designer.
The second represents the areas of
interest to the client. The third is the
area of interest to society as a whole.
Charles and Ray’s point is that it is in
the area where all three overlap that
the designer can work with
enthusiasm and conviction . . .
Eames Explain Design
153. Exploring why different
services suck in their own
special way.
https://medium.com/@cwodtke
/a-theory-of-form-for-digital-
products-
f5f605adae84#.51ie4d1vq
170. 01
WORLD IA DAY 2017
A simple model you can
draw on a whiteboard
becomes a meme.
Is this why Lean
Startup is huge?
171. 01
WORLD IA DAY 2017
Determine the GOAL: how will the model be used, by whom? What is the job
of the model? To change minds, explain a concept, simplify complexity?
INVENTORY THE CONCEPTS: brainstorm many parts of your concept.
Keep adding more in the margins as you go.
INSPECT THE CONCEPTS: are there many concepts hiding in one? Do you
really understand each idea?
Determine the RELATIONSHIPS: how do the concepts interact?
Decision point: do i understand the ideas and what i’m trying to
communicate?
Test: ask yourself if the model “feels” right.
If yes, then continue.
ITERATE with words and pictures: talk to yourself and draw it out!
EVALUATE with yourself/the client: keep making sure the drawings match
the ideas you wish to communicate. Don’t punk out early! Rest if you need to!
Decision point: does my audience understand the ideas and what i’m trying
to communicate?
Test: can my audience answer key questions with the model?
If yes, then continue.
REFINE: use color, type, line weight, and labels to make sure you are
communicating clearly.
172. 01
WORLD IA DAY 2017Dave gray
What should I
draw?
• Consider the elements
173. 01
WORLD IA DAY 2017Dave gray | http://www.xplaner.com/visual-thinking-school/
What should I
draw?
Consider the purpose
179. 01
WORLD IA DAY 2017
MIND MAPS, to gather your
thoughts
CONCEPT MAPS, to organize
your understanding
SYSTEM MAPS, to map the
system (a tautology, but an
accurate one)
MENTAL MODELS, to
understand and communicate
your user’s understanding
CONCEPT MODELS, to
message a way to think about a
complex system