Your SlideShare is downloading. ×
  • Like
"Taking the 'Ooh' out of Google - Getting site search right for news"
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

"Taking the 'Ooh' out of Google - Getting site search right for news"

  • 5,089 views
Published

Martin Belam's presentation at the 2008 Euro IA Summit looks at making site search attractive in an era when search behaviour is dominated by Google.

Martin Belam's presentation at the 2008 Euro IA Summit looks at making site search attractive in an era when search behaviour is dominated by Google.

Published in Design , Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Great post. I’m very interested with this post,Thanks for sharing this post.

    Atlanta limousine
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
5,089
On SlideShare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
136
Comments
1
Likes
14

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Taking the ' ' out of Getting site search right for news Martin Belam Euro IA 2008 currybet.net
  • 2.  
  • 3.  
  • 4. Map of the Internet - 2001
    • Research by the BBC in the early 2000s produced this 'mental map' of the Internet
  • 5. Map of the Internet - 2006
    • With increasing market dominence,
    • for many people, Google IS the Internet
  • 6.  
  • 7. Map of the Internet - 2008
    • Whilst the Internet has grown in size,
    • the mental 'map' of it has shrunk
  • 8. Map of the Internet - 2008
    • Browser search has become so ingrained that users don't notice which results they get from the 'box'
  • 9. Where does that leave site search?
    • Shall we just give in?
  • 10. Transform your results
    • Google's results are a 'map' of what the
    • search giant knows about your site
  • 11. Use the correct title
    • Use the headline of the article -
    • not truncated HTML <TITLE> information
  • 12. Use an editorial snippet
    • For news, the opening paragraph conveys more than keyword based snippets
  • 13. Credit the author
    • Google can't tell exactly who wrote an article, but you can
  • 14. Add the publication date
    • You know the definitive publication date - Google doesn't
  • 15. Provide lateral navigation
    • The crumb-trail of links that accompanies
    • each story could not be provided by Google
  • 16. Provide lateral navigation
    • Add structured information to
    • your results to guide your users
  • 17. Use thumbnail images
    • Google sometimes adds a thumbnail image
    • to 'breaking news' results
  • 18. Use thumbnail images
    • Thumbnail images add an extra
    • 'information scent'
  • 19. Use thumbnail images
    • Placing them on the right keeps
    • text snippets 'scanable'
  • 20. Use thumbnail images
    • Thumbnail images aid rapid comprehension
  • 21. Use thumbnail images
    • It is obvious the results are about &quot;Footballer's wives&quot; and not footballers
  • 22. Use thumbnails
    • There can be a risk of 'repeats'
    • if you use lots of stock images
  • 23. Let people click!
    • Make everything that could be a link
    • into a link
  • 24. Impart vital information
    • Some search results indicate whether
    • archive articles are free or not
  • 25. Impart vital information
    • Indicate premium content -
    • don't surprise the user
  • 26. Handle multimedia better than Google
    • Incorporate your multimedia
    • into your search results
  • 27. Handle multimedia better than Google
    • Indicate multimedia content with icons or a different format
  • 28. Take search further
    • Allow users to set up alerts
    • directly from the search results
  • 29. Don't be afraid of advanced search
    • This interface uses a calendar format for
    • date entry, rather than a lengthy drop-down
  • 30. Don't be afraid of advanced search
    • You can present a small 'advanced search'
    • interface alongside the 'simple' results
  • 31. Don't be afraid of advanced search
    • Set 'advanced' search up like a dialogue
  • 32. Avoid gimmicks
    • You don't have to use every 'feature' of your search technology in the interface
  • 33. Present easy to digest results
    • De Pers combines different formats in one page
  • 34. Sometimes conventions are there for a reason…
    • 10 results per page is a pretty good standard
  • 35. Celebrate site search success!
    • Make gadget and widgets and promote the service
  • 36. Taking the ' ' out of Getting site search right for news Martin Belam Euro IA 2008 currybet.net Tintin imagery thanks to the genius of Hergé Official Tintin site - tintin.france3.fr Tintinologist fan site - www.tintinologist.org