"Taking the 'Ooh' out of Google - Getting site search right for news"

Taking the ' ' out of Getting site search right for news Martin Belam Euro IA 2008 currybet.net

Map of the Internet - 2001
Research by the BBC in the early 2000s produced this 'mental map' of the Internet

With increasing market dominence,
for many people, Google IS the Internet

Whilst the Internet has grown in size,
the mental 'map' of it has shrunk

Browser search has become so ingrained that users don't notice which results they get from the 'box'

Where does that leave site search?
Shall we just give in?

Transform your results
Google's results are a 'map' of what the
search giant knows about your site

Use the correct title
Use the headline of the article -
not truncated HTML <TITLE> information

Use an editorial snippet
For news, the opening paragraph conveys more than keyword based snippets

Credit the author
Google can't tell exactly who wrote an article, but you can

Add the publication date
You know the definitive publication date - Google doesn't

Provide lateral navigation
The crumb-trail of links that accompanies
each story could not be provided by Google

Provide lateral navigation
Add structured information to
your results to guide your users

Use thumbnail images
Google sometimes adds a thumbnail image
to 'breaking news' results

Thumbnail images add an extra
'information scent'

Placing them on the right keeps
text snippets 'scanable'

Thumbnail images aid rapid comprehension

It is obvious the results are about "Footballer's wives" and not footballers

Use thumbnails
There can be a risk of 'repeats'
if you use lots of stock images

Let people click!
Make everything that could be a link
into a link

Impart vital information
Some search results indicate whether
archive articles are free or not

Impart vital information
Indicate premium content -
don't surprise the user

Handle multimedia better than Google
Incorporate your multimedia
into your search results

Handle multimedia better than Google
Indicate multimedia content with icons or a different format

Take search further
Allow users to set up alerts
directly from the search results

Don't be afraid of advanced search
This interface uses a calendar format for
date entry, rather than a lengthy drop-down

You can present a small 'advanced search'
interface alongside the 'simple' results

Set 'advanced' search up like a dialogue

Avoid gimmicks
You don't have to use every 'feature' of your search technology in the interface

Present easy to digest results
De Pers combines different formats in one page

Sometimes conventions are there for a reason…
10 results per page is a pretty good standard

Celebrate site search success!
Make gadget and widgets and promote the service

Taking the ' ' out of Getting site search right for news Martin Belam Euro IA 2008 currybet.net Tintin imagery thanks to the genius of Hergé Official Tintin site - tintin.france3.fr Tintinologist fan site - www.tintinologist.org

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"Taking the 'Ooh' out of Google - Getting site search right for news"

by Martin Belam on Sep 27, 2008

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"Taking the ’Ooh’ out of Google - Getting site search right for news" — Presentation Transcript