13. Showcase Shopping Ads
• CPE bidding
• Pay when ad expanded +10
seconds within ad or clicks a link
• Requires header image
• Must be using new interface
37. New Local Shopping Ad
Features
• Local catalog display ads
• Affiliate location extensions on
YouTube
• Local feed partnership
• See What’s In Store in
Knowledge Panel (free)
52. Google 20th Birthday
Announcements
• Last year alone, we ran more than 200,000
experiments that resulted in 2,400+ changes
to search.
Ben Gomes, VP, Google Search, News and
Assistant
56. Topic Layer
• Knowledge Graph: Connections between entities
& information
• Topic Layer: Automated generation of hundreds
or thousands of sub-topics from a given topic
• Most relevant articles and videos identified
• “Evergreen and continually useful”
• Fresh content
• Patterns analysed to understand how sub-topics
relate to each other
57. New Formats For FAQs,
Q and A and How-Tos
https://unsplash.com/@kmuza
https://searchengineland.com/google-confirms-new-faqs-qa-and-how-tos-for-search-results-snippets-303116
63. Google Image Search
Update
• Web page authority more important
• Freshness prioritised
• Placement prioritised
• More central to page
• Higher up page